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美国《华尔街日报》:从针织到手账,美国Z世代迷上“奶奶爱好”
Huan Qiu Shi Bao· 2025-06-19 22:38
Core Insights - Young Americans in their twenties and thirties are increasingly engaging in retro hobbies, often referred to as "grandma hobbies," such as embroidery and journaling, as a way to disconnect from digital distractions and slow down their pace of life [1][2] Group 1: Trends in Hobbies - There has been a significant rise in interest in hands-on activities among young people, with a doubling of events related to scrapbooking and journaling from 2023 to 2024, according to Eventbrite [1] - Sales of cross-stitch patterns increased by 89% in May 2023 compared to the same month in the previous year, while sales of embroidery canvases rose by 88% [1] - A survey by Mintel revealed that 71% of 2,000 American adults participated in craft projects in 2024, with 86% of Generation Z identifying as crafters [1] Group 2: Social Aspects of Crafting - The Woobles company hosted a successful anniversary event in New York, attracting over 6,000 attendees, indicating a strong community interest in crafting [2] - Young professionals, such as a 29-year-old lawyer, are using embroidery as a means to unwind from their demanding work schedules, fostering social connections through shared crafting activities [2] - Crafting provides an opportunity for friends to engage in quiet, meaningful interactions, enhancing personal relationships [2]
听中国商家讲述“新铅笔故事”
Huan Qiu Shi Bao· 2025-04-29 21:27
Core Viewpoint - The article emphasizes the importance of global collaboration in manufacturing, using the example of pencil production to illustrate how various materials and processes involve contributions from multiple countries and individuals, highlighting the case for globalization in the current competitive market environment [1]. Group 1: Pencil Manufacturing Process - In Yiwu, pencil manufacturing is described as a straightforward process involving around 20 steps, including cutting wood, adding paint, and packaging, with a production capacity of 50 million pencils per day, totaling 175 million pencils annually [2]. - The wood for pencils is sourced from various regions, including Russia and Shanxi, while other materials like paint and packaging are produced locally in Yiwu [2][3]. Group 2: Market Dynamics and Trade - The United States is a major consumer of pencils, with Chinese manufacturers supplying approximately 50% of the U.S. market, benefiting from lower production costs [3]. - Despite the imposition of anti-dumping duties by the U.S. on Chinese pencils since 1994, American businesses continue to source customized pencils from Chinese manufacturers, as local production is often unfeasible [3][4]. Group 3: Shifts in Consumer Demand - There is a noted decline in pencil consumption in developed countries, while emerging markets in Southeast Asia still show a demand for pencils, prompting manufacturers to adapt their products to local preferences [5]. - Companies are exploring new designs and emotional value in their products, with younger generations bringing innovative ideas to the industry, such as incorporating trendy colors and themes [6][7]. Group 4: Competitive Landscape - The pencil industry faces challenges from rising competition in countries like India and Vietnam, which are becoming significant players in the low-tech manufacturing space [7]. - Despite these challenges, Chinese manufacturers maintain a competitive edge in producing high-quality pencils, although the industry must continuously adapt to changing market conditions and consumer preferences [7].