□ 本报记者张涛 数字背后，是一场悄然而深刻的"智变"。面对不断增长的海外订单，这家村子里土生土长的企业果断推 进"智改数转网联"，引进新型注塑机、打印切割一体机、全自动铅笔油漆机等智能设备。企业生产效率 提升15%，产品质量更加稳定，2024年获评江苏省专精特新企业。 一支铅笔的旅程，背后是一条完整产业链的支撑。从铅芯压入、笔杆成型、上漆印花，到组合销售，联 城文化把"小文具"做成"大体系"。他们不仅卖铅笔，更卖"书写方案"，用丰富多元的产品矩阵打动国际 采购商。 车间里工人大多来自附近村庄。这家"村里的企业"，不仅把产品卖向全球，也悄然改变着乡亲们的生 活。流水线旁，女工龚爱芳笑着说："以前出去打工，孩子成了留守儿童。现在家门口上班，一个月能 挣五六千元，还能照顾老人孩子。" "全球70%的儿童文具都来自中国。我们虽然扎根乡村，但眼光一直看向世界。"该公司生产主管高昌盛 介绍，自2010年成立以来，公司从最初的自有品牌生产，逐步发展为年产值8000万元、外销占比超 65%。"仅铅笔一年就能生产销售3亿支，文具套装1500万套，也让我们成为'中华铅笔'的核心供应商。" 车间另一端，橡皮生产线同样忙碌。工人们 ...

Core Viewpoint - The company is facing significant challenges in the jewelry market due to declining consumer demand and rising gold prices, leading to a decrease in revenue and profits in 2024. However, it is actively implementing reforms and strategies to enhance its market position and drive future growth [2][3][16]. Financial Performance - Total revenue for 2024 was 56.793 billion yuan, a decrease of 20.50% year-on-year [2][16]. - Total profit amounted to 3.418 billion yuan, down 14.10% compared to the previous year [2][16]. - Net profit attributable to shareholders was 1.950 billion yuan, reflecting an 11.95% decline year-on-year [2][16]. Strategic Initiatives - The company is deepening reforms and implementing a "dual-hundred" action plan to enhance internal capabilities and market competitiveness [2][9]. - It is focusing on product innovation and brand enhancement, launching new themed products to attract consumers [4][11]. - The company is expanding its online and offline sales channels, including the establishment of an e-commerce department to adapt to changing consumer behaviors [3][10]. Market Positioning - The company is adjusting its market strategy to maintain its leading position in the jewelry sector, including opening new flagship stores and enhancing brand visibility through marketing campaigns [3][5]. - It is leveraging digital marketing and social media platforms to engage younger consumers and boost sales [20][13]. Brand Development - The company is actively promoting its brand at international events and exhibitions, enhancing its global presence and brand value [5][9]. - It has been recognized as a leading brand in the domestic jewelry industry, ranking 137th in the Brand Finance 2024 China Brand Value 500 list, an increase of 33 places from the previous year [5][9]. Governance and Compliance - The company is strengthening its governance framework and compliance management, establishing a compliance management committee and updating internal regulations [6][7]. - It is committed to enhancing its ESG (Environmental, Social, and Governance) practices, aligning with national policies and improving sustainability reporting [7][14].

Group 1 - The 119th China Cultural Products Trade Fair opened in Shanghai, showcasing Yizheng Culture as a leading global brand in licensed IP stationery, featuring popular IP products like Sanrio, My Little Pony, Ultraman, Disney, Pokémon, and Transformers [1][2] - Yizheng Culture holds over ten top-tier global IP licenses and aims to innovate in the licensed IP stationery sector, providing high-quality learning supplies for students globally [1][7] - The exhibition area of Yizheng Culture, themed "Creative Stationery, Innovative Dimensions," highlighted its core competitiveness and commercial value through an immersive IP product display [2][7] Group 2 - The popularity of original design products and IP-enhanced brands was noted at the trade fair, with Yizheng's IP creative stationery being a significant draw for attendees [7] - Yizheng Culture focuses exclusively on licensed IP stationery, maintaining a commitment to originality and innovation, which differentiates its products in a market plagued by imitation [7][9] - The company ranks among the top three in market share for creative stationery in China, with a strong emphasis on creative design and a robust team of over 600 production and 100 design professionals [7][12] Group 3 - Yizheng's erasers have achieved cumulative sales exceeding 500 million units, with innovative features like a no-trace formula and reduced residue, appealing to both students and parents [9][10] - In addition to erasers, popular products include IP-themed markers, pencil cases, backpacks, and sketchbooks, which are designed to enhance the learning experience [12]

Group 1: Edible Mushroom Industry - The edible mushroom industry in Qingyuan County has over 380 enterprises and cooperatives, employing more than 40,000 people, with a projected production of 139 million bags and a fresh mushroom output of 117,700 tons in 2024, generating nearly 5.8 billion yuan in total output value [2][2] - The county has promoted factory cultivation technology to improve production efficiency, with over 160 acres of smart greenhouses established [2][2] - The "Zhejiang Qingyuan Forest-Mushroom Co-Creation System" was recognized as a "Global Important Agricultural Cultural Heritage" in November 2022 [1] Group 2: Pencil Manufacturing Industry - Qingyuan produces approximately 40% of China's total pencil output, with 24 large-scale pencil enterprises achieving an industrial output value of 2.496 billion yuan in 2024, a year-on-year increase of 14.44% [3][3] - The industry has seen innovation with self-developed production equipment, enhancing efficiency and product quality [3][3] - The "Niaoni" brand carbon pencil has captured a 30% market share in the high-end art supply sector, significantly increasing profit margins compared to standard pencils [4][4] Group 3: Bamboo Industry - The bamboo industry in Qingyuan is projected to reach an annual output value of 6 billion yuan by 2025, with bamboo chopsticks and cutting boards holding over 60% of the domestic market share [6][7] - A new bamboo furniture project is expected to produce 2 million sets annually, generating over 300 million yuan in output value [6][6] - The local government plans to expand bamboo applications in various sectors, aiming for a transformation of traditional industries to reach 10 billion yuan in output value for bamboo, pencils, and edible mushrooms each by 2025 [7][7]

Core Viewpoint - The 119th China Cultural Products Trade Fair will be held in Shanghai, showcasing a variety of global licensed IP stationery products from Yizheng Culture, a leading brand in the licensed IP stationery market [1][2]. Group 1: Event Details - The China Cultural Products Trade Fair (CSF) is one of the most influential international exhibitions in the cultural and office supplies industry, serving as a grand gathering for new products, designs, channels, and concepts [2]. - Yizheng Culture's exhibition area will cover 162 square meters, themed "Creative Stationery, Innovative Dimensions," located in halls E1-A005 and E1-A010 [2]. - The exhibition will feature popular international IPs such as Sanrio, My Little Pony, Ultraman, Transformers, and Disney, with some IPs making their debut at the event [2]. Group 2: Company Overview - Yizheng Culture, established in 2004, focuses on the innovation and manufacturing of licensed IP stationery, leading the industry trend with a strong IP matrix [3][4]. - The company has developed a comprehensive industry system centered on data-driven and intelligent manufacturing, becoming a benchmark brand in the stationery industry [4]. - Yizheng Culture has signed contracts with over 10 global top-tier IPs, ensuring its products remain popular among students [3]. Group 3: Product Highlights - Yizheng Culture's products include a variety of stationery items such as erasers, markers, pencil cases, backpacks, and pencils, designed with high interactivity and creativity [2][4]. - The company has achieved significant sales milestones, with its "Eraser that Writes in Lines" eraser selling over 500 million units, and its soap eraser gaining popularity on social media [4][5]. - Yizheng's creative backpacks are designed with ergonomic features and are among the brands with the most comprehensive licensed IP backpack offerings in the market [4]. Group 4: Innovation and Design - Yizheng Culture has a professional team of over 600 production staff and 100 senior designers, ensuring efficient execution from concept to product [5]. - The company develops over 1,500 new products annually and holds more than 300 certified patents, including over 7 invention patents [5]. - Yizheng Culture aims to continue providing high-quality learning supplies with licensed IP support, promoting a brand philosophy that enhances the learning experience [5].

Core Viewpoint - The quality supervision and inspection results for key industrial products in Beichen District, Tianjin, for 2024 show that all 65 batches of products tested, including cement, steel bars, and fertilizers, passed inspection without any non-compliant products or companies identified [3][4][5]. Group 1: Product Categories - Cement: Ordinary Portland cement from Tianjin Jinyu Zhenxing Environmental Protection Technology Co., Ltd. passed inspection [3]. - Steel Bars: Hot-rolled ribbed steel bars from Tianjin Chengtai Technology Development Co., Ltd. and Tianjin Junjian Steel Trading Co., Ltd. were among the compliant products [4][5]. - Fertilizers: Compound fertilizers from various producers, including Tianjin Rongfu Agricultural Production Materials and Hebei Kaimenzi Fertilizer Co., Ltd., were also found to be compliant [4][5]. Group 2: Inspection Results - A total of 65 batches of products were tested, and all were found to be compliant with quality standards [3][4]. - The inspection covered 10 types of products, including stationery items like correction tape and various types of pens, all of which passed the quality checks [3][4][5]. Group 3: Companies Involved - Companies such as Shanghai Morning Glory Stationery Co., Ltd. and Shenzhen Qixin Group Co., Ltd. were noted for their compliant products in the inspection results [3][4][5]. - The inspection results reflect a strong adherence to quality standards among local manufacturers in the Beichen District [3][4].

Core Insights - The article discusses the resilience and adaptability of the Japanese pencil manufacturer, Hokusei Pencil Co., which has survived in a declining industry by innovating and transforming its business model [1][2]. Group 1: Company Overview - Hokusei Pencil Co. has a history of over a century and has adapted to global changes by relocating its production facilities based on resource availability [1]. - The company has successfully maintained an annual output value of 40 million RMB despite the significant decline in the number of pencil manufacturers in Japan, from 250 to only 30 over the past 30 years [2]. Group 2: Business Strategies - The company has transformed pencils into carriers of emotional value by creating toys and various crafts from production waste, attracting a broader customer base [2]. - Hokusei organizes an annual pencil drawing competition, leveraging social media to engage global enthusiasts and enhance its brand visibility [2]. - The company has developed its corporate identity by sharing its growth story with international audiences, including businesses from China, Vietnam, Thailand, and Indonesia [2]. Group 3: Industry Insights - The article highlights the challenges faced by Japanese companies due to an over-reliance on traditional craftsmanship, with 90% of companies reportedly failing to adapt and innovate [2]. - The flexibility of small-scale enterprises like Hokusei allows them to pivot and transform more easily compared to larger firms, which often struggle with legacy systems [3].

Core Viewpoint - The article emphasizes the importance of global collaboration in manufacturing, using the example of pencil production to illustrate how various materials and processes involve contributions from multiple countries and individuals, highlighting the case for globalization in the current competitive market environment [1]. Group 1: Pencil Manufacturing Process - In Yiwu, pencil manufacturing is described as a straightforward process involving around 20 steps, including cutting wood, adding paint, and packaging, with a production capacity of 50 million pencils per day, totaling 175 million pencils annually [2]. - The wood for pencils is sourced from various regions, including Russia and Shanxi, while other materials like paint and packaging are produced locally in Yiwu [2][3]. Group 2: Market Dynamics and Trade - The United States is a major consumer of pencils, with Chinese manufacturers supplying approximately 50% of the U.S. market, benefiting from lower production costs [3]. - Despite the imposition of anti-dumping duties by the U.S. on Chinese pencils since 1994, American businesses continue to source customized pencils from Chinese manufacturers, as local production is often unfeasible [3][4]. Group 3: Shifts in Consumer Demand - There is a noted decline in pencil consumption in developed countries, while emerging markets in Southeast Asia still show a demand for pencils, prompting manufacturers to adapt their products to local preferences [5]. - Companies are exploring new designs and emotional value in their products, with younger generations bringing innovative ideas to the industry, such as incorporating trendy colors and themes [6][7]. Group 4: Competitive Landscape - The pencil industry faces challenges from rising competition in countries like India and Vietnam, which are becoming significant players in the low-tech manufacturing space [7]. - Despite these challenges, Chinese manufacturers maintain a competitive edge in producing high-quality pencils, although the industry must continuously adapt to changing market conditions and consumer preferences [7].