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麦咭智能落户东兴,助力西南啤酒产业升级
Sou Hu Cai Jing· 2026-01-09 23:36
据悉,四川麦咭智能于2025年12月10日入驻成渝地区双城经济圈内江东兴食品加工集中区,12月30日便实现一期生产线投产,高效推进的背后,是企业布 局西南市场的战略考量,更离不开当地优质的发展生态。目前投产的一期PET无菌桶生产线,日产能达2400个,可充分辐射整个西南地区啤酒厂的包装需 求。 1月8日,记者走进四川麦咭智能科技有限公司(以下简称"四川麦咭智能")生产厂房,机器轰鸣中,工人们在生产线上有条不紊地进行拧盖、质检等操 作,一个个20升容量的A型版式PET无菌啤酒桶接连下线。作为唐山乐源智能科技有限公司的子公司,四川麦咭智能从入驻内江市东兴区到正式投产仅用 20天,刷新了项目落地投产的"东兴速度",为西南地区啤酒包装产业注入新动能。 销售经理李朝民告诉记者:"我们目前在东兴区正式投产的是PET无菌桶生产线,主要是赋能西南地区的啤酒厂。接下来,我们还有二期规划和三期规 划。" 立足当前产能基础,四川麦咭智能已规划清晰的发展蓝图。二期将新增PET全自动生产线,进一步提升生产效率与产品标准化水平;三期则拓展扎啤机等 配套设备生产,构建"包装容器+配套设备"的完整产业链,实现从单一产品供给到综合服务赋能的升 ...
乐惠国际20250613
2025-06-15 16:03
Summary of Lehui International Conference Call Company Overview - **Company**: Lehui International - **Industry**: Craft Beer Key Points and Arguments 1. **Sales Growth and Pricing Strategy**: Lehui International maintains a unit price of over 15,000 yuan per ton for beer, achieving a year-on-year sales growth of 35% through services, rebates, and incentive measures, indicating strong market competitiveness [2][4] 2. **Channel Expansion**: The company is actively expanding its convenience store channels, deepening cooperation with FamilyMart, and positioning craft beer as a new growth point within the CVS system, reflecting a strategic adjustment in channel strategy and enhanced market penetration [2][6] 3. **Patent Protection and Brand Recognition**: To combat product design imitation, Lehui International is actively applying for patent protection and enhancing brand recognition through market education and advertising investments [2][8] 4. **Franchise Model for Taverns**: The company has shifted its tavern strategy from direct operation to a franchise model, increasing recruitment efforts to reduce heavy asset operations while expanding self-controlled sales channels [2][10] 5. **Financial Performance**: In Q1 2025, the Jin Guang segment reported revenue of approximately 33 to 36 million yuan, with EBITDA exceeding 2 million yuan, significantly reducing losses through cost reduction and sales growth [2][13] 6. **Innovative Operations in Dining**: Lehui International has innovated its dining operations by increasing franchise fees, opening ODM business, and deploying draft beer machines, with about 2,000 machines already placed in Q1 2025 [2][14] 7. **Production Capacity and Future Plans**: The company has a total production capacity of 38,000 tons, with new factories in Changchun and Kunming expected to be operational by April 2027, although capital expenditures have been delayed due to low current capacity utilization [2][22] Additional Important Insights 1. **Sales Channel Distribution**: Last year's sales channels included KA channels and distributors, each accounting for about 40% of total sales, with taverns at 10-12% and e-commerce at 5%. The company plans to maintain these channels in 2025 [4] 2. **Distributor Policies**: The company did not adjust rebate policies for distributors last year, allowing high-quality distributors to benefit from increased rebates based on their purchase volumes [5] 3. **E-commerce Strategy**: Lehui International has been focusing on e-commerce, collaborating with top influencers for live-stream sales, and plans to continue evaluating partnerships that align with brand values [12] 4. **Market Trends**: The market for private brands and small factory OEM production is growing rapidly, with increasing demand for quality and consistency, where Lehui International holds a competitive advantage [24] 5. **New Product Development**: The company has launched a new flavor, Honeydew 2, for online sales and plans to continue developing new flavors, particularly in the fruit beer category [25] This summary encapsulates the key insights from the conference call, highlighting Lehui International's strategic initiatives, financial performance, and market positioning within the craft beer industry.