来源：市场资讯 （来源：信报手笔） 餐饮业持续低迷，连锁快餐店集团大家乐（00341）发盈警，预告截至9月底半年度纯利大跌65%至 70%。值得留意的是，大家乐在今年4月份、去年11月份亦曾发出盈警，这意味该集团业绩"三连爆"， 处境日益严峻。面对北上消费、两餸饭等趋势，大家乐扬言推进大改革，包括缩减门店、精简餐单、加 强灵活性等。作为拥有57年历史的招牌，大家乐原本标榜"平靓快"，其优势现正备受动摇，该集团或 须"化整为零"才可望找到出路。 根据大家乐预告，该集团半年度EBITDA将会按年下跌约30%（去年同期录得3.44亿元EBITDA），同时 纯利更将会大跌65%至70%（去年同期录得1.44亿元纯利）。业绩惨淡的主要原因，除了关乎投资物业 公平值亏损之外，亦由于期内总收入出现"中单位数跌幅"，从而导致毛利下跌。 01 再度盈警 分店仅月赚1.38万 值得关注的是，大家乐在今年4月份、去年11月份亦曾发出盈警，这意味今趟已是该集团连续第三次"响 警报"。犹记得在今年6月份，笔者写过〈大家乐"店均月赚3.4万元"迷思〉一文，事关当时大家乐刚公 布2025年度全年业绩，营业额及纯利分别为85.7亿及2.3亿 ...

Core Insights - The article discusses the evolving preferences of young consumers regarding hot pot, highlighting a shift in taste and dining frequency, as well as the emergence of alternative dining options. Group 1: Hot Pot Preferences - The most popular hot pot base among young people is "spicy hot pot," favored by 74.2% of respondents, followed by "Chaozhou beef hot pot" at 57.5% [2][3] - Different age groups exhibit varying preferences, with 77.6% of post-95s favoring spicy hot pot, while over 50% of post-00s prefer tomato hot pot [5][6] - Regional preferences show that spicy hot pot is most popular in Chengdu, while other cities have their own favorites, such as sour soup hot pot in Guangzhou and tomato hot pot in Suzhou [8][10] Group 2: Hot Pot Ingredients and Dipping Sauces - Beef is the most favored hot pot ingredient, chosen by 86.6% of young consumers, followed by shrimp paste at 57.1% and lamb at 53.0% [11][12] - The most popular dipping sauce is sesame oil, with a 62.8% preference, followed by minced garlic and sesame paste [14][15] Group 3: Dining Frequency and Brand Preferences - Despite a strong interest in hot pot, the frequency of dining out has decreased, with many young people eating hot pot less than twice a month [21][22] - "Haidilao" is the leading hot pot brand, preferred by 65.6% of respondents, indicating its strong market position [23][24] Group 4: Factors Influencing Hot Pot Choices - Key factors influencing hot pot choices include taste (90.2%), freshness of ingredients (60.9%), and price (76.0%), with waiting time also becoming a significant concern [26][27] - Young consumers are increasingly price-sensitive, with over 50% willing to pay between 100-200 yuan per person for hot pot, and nearly 40% preferring options under 100 yuan [32][34] Group 5: Emerging Trends in Dining - The article notes a rise in alternative dining options such as small hot pots, grilled fish, and skewers, with small hot pot establishments growing at a rate of 33.5% [36][37] - The shift towards "one-person meals" reflects changing consumer behavior, as young people seek more affordable and convenient dining experiences [43][55]