Core Viewpoint - The article highlights the significant growth of the local restaurant chain "Xu Shun Ji" in Wuxi, driven by consumer vouchers and increased online orders, showcasing the resilience and adaptability of small businesses in the food industry during challenging times [1][6][9]. Group 1: Business Performance - Xu Shun Ji's business saw a 1/3 increase in sales over the past two months, attributed to the impact of consumer vouchers and online platforms [1][6]. - The restaurant's order volume in May and June showed a significant increase compared to March and April, with a 1/3 rise in takeaway orders [6][9]. - The overall revenue structure consists of 60% from dine-in and 40% from takeaway services, indicating a balanced approach to business operations [5]. Group 2: Business Strategy - Xu Shun Ji focuses on high-quality ingredients, using a specific meat ratio of 2:8 for their dumplings to ensure taste and customer satisfaction [5]. - The restaurant employs a location strategy that targets residential areas, ensuring a steady customer base while managing rental costs effectively [5]. - The business has embraced digital transformation, adapting to the takeaway trend and enhancing its online presence through platforms like Taobao and Ele.me [5][6]. Group 3: Market Trends - The article notes a broader trend of increased consumer spending in the food sector, with night orders in 127 cities rising over 100% since July [8][10]. - The competitive landscape in the food industry is evolving, with both large chains and small businesses seeking new growth opportunities amid changing consumer behaviors [9][10]. - The external environment, including the rise of the "summer economy," has provided a favorable backdrop for local businesses to thrive [9][10].

作 者丨魏彤 编 辑丨喻淑琴 曾几何时，"到深圳打工"是中山崖口村年轻人的常态；如今，"到中山度假"成了大湾区人的 新选择。这场逆转，始于深中通道的贯通——这座改写区域经济地理的超级工程，让中山崖 口村从"打工输出地"转身为"旅游目的地"。 距高速出口仅2 5分钟车程的区位优势，让崖口村成为首批受益者。当自驾车驶入村口时，没 人 想 到 这 个 以 农 耕 为 主 的 村 落 ， 会 在 短 短 一 年 内 打 造 出 " 稻 田 咖 啡 " " 东 堤 夜 经 济 " 等 现 象 级 IP，甚至吸引1 7 0多名年轻人返乡创业。 距离崖口村2 0多分钟车程的雍陌村同样依托其人文和历史文化优势，走出了一条不一样的乡 村致富路。目前，雍陌村已培育国家级和省级文旅品牌1 5个，高标准建成省级全域旅游示范 区。 无论是崖口村游客数增加还是雍陌村深挖历史文化，这些变化都是中山加快美丽乡村建设， 探索农文旅融合的缩影。 近年来，在"百千万工程"的推动下，中山在农文旅融合发展方面发力，构建了" 111 3 8 "文旅发 展大格局，推动新型农村集体经济。2 0 2 4年，中山全市有1 7个村集体收入超1亿元，4 3个村 超 ...