Core Insights - The importance of life service consumption has significantly increased, becoming a new growth engine for China's consumption development under the backdrop of national policies to expand domestic demand and promote consumption [1][3][5]. Group 1: Life Service Consumption Growth - Life service consumption is becoming a crucial internal driving force for economic growth, with the proportion of service consumption in total consumption rising to 46.1% in 2024, an increase of 0.9 percentage points from the previous year [3][5]. - The retail sales of services in China grew by 6.2% in 2024, outpacing the 3.0% growth in goods retail sales, indicating a robust development across various segments of life service consumption [5][6]. Group 2: Impact of Digital Platforms - Digital platforms, such as Douyin, are playing a vital role in expanding market reach for small and medium-sized enterprises, allowing them to overcome geographical limitations and connect with a broader customer base [5][8]. - The use of short videos and live streaming has reduced promotional costs for life service businesses and created diverse operational strategies, enhancing consumer engagement and experience [5][8]. Group 3: Tourism Consumption Trends - Domestic tourism in China saw significant growth in 2024, with 5.615 billion domestic trips and total spending of 5.75 trillion yuan, reflecting year-on-year increases of 14.8% and 17.1%, respectively [6][9]. - The report highlights that many lesser-known cities are gaining popularity due to social media exposure, with nearly one-third of the top 50 cities for tourism order growth being smaller cities in the northwest [9][10]. Group 4: Future Recommendations - There is a call for further optimization of the ecosystem of life service platforms to better support small businesses and meet the diverse and personalized needs of consumers, contributing to sustained and healthy growth in life service consumption [10].