中央经济工作会议确定明年经济工作的首要任务是"坚持内需主导，建设强大国内市场"。这意味 着，面对外部环境复杂多变和自身供强需弱的压力，我们不仅关注消费量的增长，更注重消费结构优化 与品质提升。进一步减少消费领域限制性措施，激活生活服务消费潜能，在更好保障和改善民生过程 中，培育更多消费新增长点，必要且紧迫。 今年以来，服务消费市场规模持续扩大，1月份至11月份，服务零售额同比增长5.4%，高于同期商 品零售额增速。消费结构持续优化升级，服务消费支出占居民消费支出的比重不断提升。文化和数字消 费供给持续优化，文体休闲服务类零售额延续两位数增长，生活服务消费数字化应用场景不断拓展，信 息服务消费持续快速增长，服务消费品质化、个性化特征更加明显。 与此同时，政策形成合力支撑生活服务消费市场提质增效。今年以来，市场准入进一步放宽，《市 场准入负面清单(2025年版)》修订发布。养老等生活服务业领域准入环境持续优化，要素协同配置效率 提高，消费服务标准和认证体系统一性提升，跨区域消费壁垒进一步打破。一系列政策文件相继出台， 支持数字化转型与消费场景创新，发展VR旅游、云演出、线上健身等新消费形态，虚实融合打造消费 新空 ...

展望"十五五"时期，生活服务消费有望成为稳定经济增长、促增收惠民生的重要抓手。应加快激活生活 服务消费潜能，着力提升人才、技术等的供给品质，推动生活服务消费向更高品质、更高附加值、更多 样化发展。把握数智化、老龄化、绿色化趋势，创新服务模式和消费场景，通过深化改革和优化政策协 同，充分发挥生活服务业拉动内需、改善民生、促进就业的多重作用。 中央经济工作会议确定明年经济工作的首要任务是"坚持内需主导，建设强大国内市场"。这意味着，面 对外部环境复杂多变和自身供强需弱的压力，我们不仅关注消费量的增长，更注重消费结构优化与品质 提升。进一步减少消费领域限制性措施，激活生活服务消费潜能，在更好保障和改善民生过程中，培育 更多消费新增长点，必要且紧迫。 今年以来，服务消费市场规模持续扩大，1月份至11月份，服务零售额同比增长5.4%，高于同期商品零 售额增速。消费结构持续优化升级，服务消费支出占居民消费支出的比重不断提升。文化和数字消费供 给持续优化，文体休闲服务类零售额延续两位数增长，生活服务消费数字化应用场景不断拓展，信息服 务消费持续快速增长，服务消费品质化、个性化特征更加明显。 与此同时，政策形成合力支撑生活服 ...

Core Insights - The importance of life service consumption has significantly increased, becoming a new growth engine for China's consumption development under the backdrop of national policies to expand domestic demand and promote consumption [1][3][5]. Group 1: Life Service Consumption Growth - Life service consumption is becoming a crucial internal driving force for economic growth, with the proportion of service consumption in total consumption rising to 46.1% in 2024, an increase of 0.9 percentage points from the previous year [3][5]. - The retail sales of services in China grew by 6.2% in 2024, outpacing the 3.0% growth in goods retail sales, indicating a robust development across various segments of life service consumption [5][6]. Group 2: Impact of Digital Platforms - Digital platforms, such as Douyin, are playing a vital role in expanding market reach for small and medium-sized enterprises, allowing them to overcome geographical limitations and connect with a broader customer base [5][8]. - The use of short videos and live streaming has reduced promotional costs for life service businesses and created diverse operational strategies, enhancing consumer engagement and experience [5][8]. Group 3: Tourism Consumption Trends - Domestic tourism in China saw significant growth in 2024, with 5.615 billion domestic trips and total spending of 5.75 trillion yuan, reflecting year-on-year increases of 14.8% and 17.1%, respectively [6][9]. - The report highlights that many lesser-known cities are gaining popularity due to social media exposure, with nearly one-third of the top 50 cities for tourism order growth being smaller cities in the northwest [9][10]. Group 4: Future Recommendations - There is a call for further optimization of the ecosystem of life service platforms to better support small businesses and meet the diverse and personalized needs of consumers, contributing to sustained and healthy growth in life service consumption [10].

Core Insights - The report from Douyin Life Services highlights strong offline consumption during the "May Day" holiday, indicating a diverse shopping demand across various sectors [1] Consumption Trends - There was a significant increase in group buying orders for accommodation and family dining, with a year-on-year growth exceeding 70% [1] - Hotel and scenic spot package group buying orders surged by 116% [1] - Chain store group buying sales for clothing increased by 462% [1] Travel Preferences - Popular travel themes included "family travel" and "culinary travel," with "new Chinese-style travel" emerging as a trendsetter [1]