Core Insights - Lafang Jiahua Co., Ltd. reported a revenue of 627 million yuan and a net profit of 12.56 million yuan for the first three quarters of 2025, with Q3 revenue at 217 million yuan and net profit at 6.20 million yuan [1] - The company is focusing on brand upgrades and innovation to navigate the structural changes in the personal care industry, emphasizing product differentiation and online sales [1][2] - Lafang Jiahua has invested 22.83 million yuan in R&D this year, leading to the application of two patents for new materials and the development of proprietary ingredients [1] Brand Strategy - The company is implementing a multi-faceted strategy to upgrade its core brand "Lafang," including technological innovation, sports marketing, celebrity endorsements, and channel optimization [2] - Lafang Jiahua has successfully engaged younger consumers through partnerships with emerging sports stars, enhancing brand value and driving e-commerce growth [2] - The e-commerce channels have seen significant performance improvements, with sales ranking highly on platforms like Tmall and Douyin, contributing to sustained growth [2] Market Positioning - Lafang Jiahua is deepening its presence in the high-end skincare market through its agency brand, Ruiboxi, which focuses on SPA experiences and high-end hotel collaborations [2] - The brand is enhancing its competitive edge in the high-end SPA market by optimizing consumer experiences and leveraging German skincare technology [2] Future Outlook - The company is expected to achieve long-term stable growth by leveraging its brand influence, continuous product differentiation, and improved channel strategies, contributing to the high-quality development of domestic personal care [3]

Group 1 - OnePlus officially announced Chen Douling as the brand ambassador for OnePlus Ace, who will participate in the launch event for the OnePlus Ace 5 Supreme series on May 27, targeting mobile gaming users with a focus on performance, touch, and network capabilities [2] - LEGO China appointed Ashin, the lead singer of the famous band Mayday, as the Chief Play Officer, and launched the LEGO Little Happiness series notebook featuring collaboration bookmarks and five different expression covers [3] - Lafang announced Ren Jialun as the brand ambassador with the slogan "Chinese Lafang, a resilient choice," promoting their hair care products and offering exclusive merchandise with purchases of the endorsed products [4] Group 2 - Ugreen announced Yi Yangqianxi as the global brand ambassador, promoting the brand's "quality digital" image and emphasizing a pure attitude towards creativity and a commitment to the 3C digital field [5] - Tutu Cotton officially announced Zhang Jingyi as the brand ambassador, focusing on the theme "Seamless Transformation, Enjoying Passion," promoting the Tutu Cotton Seamless Pro series sanitary pads [5] - Charles & Keith appointed Wang Churan as the global brand ambassador, enhancing the brand's image centered on youth and leisure, promoting a new era of style with comfort as the foundation [6] - Lux announced Wang Xingyue as the brand ambassador for Greater China, promoting Lux hair oil spray and Lux fragrance shampoo, with marketing activities centered around the "520" event, including fragrance gift boxes and exclusive merchandise for fans [7]

Core Viewpoint - The announcement of Ren Jialun as the new brand ambassador for Lafang successfully leverages fan economy during the 618 e-commerce festival, achieving a remarkable marketing outcome through a combination of timing, location, and strategic alignment [1] Group 1: Brand Strategy - Lafang demonstrates keen market insight and a long-term brand strategy by partnering with Ren Jialun, who has evolved from a newcomer to a recognized actor, aligning with the brand's dedication to craftsmanship and professionalism [1][3] - The collaboration reflects a resonance of professional spirit and shared values of "long-termism" between Lafang and Ren Jialun [3] Group 2: Marketing Approach - Lafang adopts a multi-dimensional marketing strategy, moving away from traditional single-channel communication to a comprehensive online and offline approach, creating a marketing loop that combines traffic generation and emotional resonance [6] - Prior to the official announcement, Lafang established an emotional connection with Ren Jialun's fans through sponsorship of the drama "Wuyou Du," enhancing fan goodwill [6][8] - A series of pre-announcement activities, including teasers and fan engagement events, significantly boosted brand visibility and consumer anticipation, leading to explosive growth in both brand awareness and sales upon the official announcement [8][10] Group 3: Execution and Impact - Following the announcement, Lafang launched an extensive support campaign, including high-profile advertisements in major cities and unique promotional activities, effectively capturing consumer attention [10][13] - The comprehensive marketing matrix created by Lafang effectively addressed consumer needs, successfully completing the transition from promotion to sales [13]