Core Insights - Lafang Jiahua Co., Ltd. reported a revenue of 627 million yuan and a net profit of 12.56 million yuan for the first three quarters of 2025, with Q3 revenue at 217 million yuan and net profit at 6.20 million yuan [1] - The company is focusing on brand upgrades and innovation to navigate the structural changes in the personal care industry, emphasizing product differentiation and online sales [1][2] - Lafang Jiahua has invested 22.83 million yuan in R&D this year, leading to the application of two patents for new materials and the development of proprietary ingredients [1] Brand Strategy - The company is implementing a multi-faceted strategy to upgrade its core brand "Lafang," including technological innovation, sports marketing, celebrity endorsements, and channel optimization [2] - Lafang Jiahua has successfully engaged younger consumers through partnerships with emerging sports stars, enhancing brand value and driving e-commerce growth [2] - The e-commerce channels have seen significant performance improvements, with sales ranking highly on platforms like Tmall and Douyin, contributing to sustained growth [2] Market Positioning - Lafang Jiahua is deepening its presence in the high-end skincare market through its agency brand, Ruiboxi, which focuses on SPA experiences and high-end hotel collaborations [2] - The brand is enhancing its competitive edge in the high-end SPA market by optimizing consumer experiences and leveraging German skincare technology [2] Future Outlook - The company is expected to achieve long-term stable growth by leveraging its brand influence, continuous product differentiation, and improved channel strategies, contributing to the high-quality development of domestic personal care [3]

Core Viewpoint - The article discusses the resurgence of once-popular brands in the fashion industry, highlighting their strategies for adaptation and transformation in response to changing consumer preferences and market dynamics [1][2][3]. Group 1: Brand Resurgence - Many once-familiar brands have shown remarkable performance in recent years, with Daphne leading the women's shoe sales on Douyin, and brands like Meisibangwei and True Vivus experiencing significant online sales growth [5][6]. - Brands such as Camel and others are beginning to show signs of recovery despite undergoing painful transformations [6]. Group 2: Transformation Strategies - The article categorizes the transformation strategies of these brands into four types: Dolphin, Belt Fish, Octopus, and Flounder, each representing different approaches to adaptation [8]. - Dolphin-type brands actively explore new fields and shed their old images, exemplified by Camel's shift to outdoor apparel and collaborations with young influencers [8][9]. - Belt Fish-type brands focus on downsizing and outsourcing production, as seen with Daphne and Huili, which have reduced their physical stores significantly while enhancing brand management [9][11]. - Octopus-type brands, like Meisibangwei, aim to expand their reach by reopening stores in lower-tier markets while leveraging online promotions to drive foot traffic [11][12]. - Flounder-type brands, such as Bannilu and True Vivus, maintain a low profile, focusing on existing operations without aggressive expansion or contraction [12]. Group 3: Embracing E-commerce - The brands have recognized the necessity of embracing e-commerce to compete effectively, leveraging their established brand recognition to drive online sales [15]. - True Vivus has amassed 5 million followers on Taobao, with e-commerce sales accounting for over 80% of its revenue, while Daphne has developed a robust live-streaming strategy [16][18]. Group 4: Supply Chain and Product Innovation - Brands are investing in digital technologies and AI tools to enhance their supply chain efficiency, reducing design cycles and improving inventory turnover [18][21]. - Belle has successfully shortened its design cycle from 45 days to 15 days and has implemented a custom shoe service based on user data, increasing the price point of its products [18][20]. Group 5: Market Positioning and Consumer Engagement - The brands are focusing on creating premium experiences in flagship stores, which can generate significantly higher average transaction values compared to regular stores [21][22]. - In lower-tier markets, the strategies differ, with Belt Fish brands outsourcing production, which may dilute brand identity, while Octopus brands face challenges in maintaining consumer engagement [24][25]. Group 6: Future Outlook - The article suggests that the next phase of industry evolution is approaching, driven by improved logistics and changing consumer behaviors, particularly with the rise of instant retail [26][35]. - Brands must address supply chain weaknesses and re-establish connections with consumers to avoid fading into obscurity, emphasizing the importance of adapting to new market realities [37].