新浪科技讯 11月12日下午消息，苏宁易购发布双11消费洞察。数据显示，10月9日至11月12日，主要家 电品类结构性升级持续加速。在一二线市场，近6成消费者选择融合AI功能的新趋势家电；在县域市 场，双11销售规模同比增长48%。新机潮叠加双11，苏宁易购手机、智能手表、无线耳机同比增长 63%、222%、374%。从地域维度来看，上海、北京、南京、成都、西安成最热消费城市。 双11期间，苏宁易购85吋以上大屏电视销售占比超62%，15套以上嵌入式洗碗机占比超67%，零嵌、平 嵌冰箱销售占比超9成。苏宁易购门店相关负责人表示，从功能刚需进阶品质生活，家电消费市场进入 场景化、个性化升级新阶段。当下消费者积极拥抱"新务实主义"，追求好体验和质价比兼得，愿意为更 前沿的解决方案、更优质的场景体验买单。 县域家电消费迎来全年新高峰，成为双11重要增长极。数据显示，苏宁易购零售云销售同比增长48%， 挂壁式空调、液晶电视、对开门冰箱、厨电套装销售增长168%、93%、104%、76%。干衣机、洗碗 机、净饮机加速普及，成为县域为家电"新三大件"。双11期间，零售云定制家电整体销售同比增长 85%。 责任编辑：何俊熹 ...

Core Insights - The article emphasizes the importance of selecting the right air conditioning unit based on consumer needs and preferences, especially during the summer season when demand increases due to the heat and trade-in policies [1][2]. Group 1: Product Selection - Air conditioners are categorized into fixed-speed and variable-speed types, with variable-speed units being more energy-efficient and quieter, making them preferable for consumers [1]. - Installation types include wall-mounted and floor-standing units, with wall-mounted units suitable for smaller spaces and floor-standing units for larger areas [1]. - Consumers with only cooling needs can opt for single-cooling units, while those needing heating as well can choose heat pump units, although the heating efficiency may drop in very low outdoor temperatures [1]. Group 2: Important Specifications - Key specifications to consider include "rated cooling capacity," "Annual Performance Factor (APF)" for heat pump units, and "Seasonal Energy Efficiency Ratio (SEER)" for single-cooling units [2]. - For a room of 10 square meters, a cooling capacity of around 2600 watts is recommended; for 15 square meters, about 3500 watts; and for rooms larger than 25 square meters, over 5000 watts [2]. - Higher APF or SEER values indicate better energy efficiency, and consumers are advised to choose air conditioners with an energy efficiency rating of level 2 or above [2]. Group 3: Personalized Features - Air conditioners with features like no-wind and anti-direct-blow are suitable for sensitive groups such as the elderly and children [2]. - Consumers focused on air quality and health should look for units with purification, fresh air, and self-cleaning functions [2]. - Young consumers seeking advanced technology may prefer smart air conditioners with remote control, voice interaction, and scene linkage capabilities [2]. Group 4: Certification and Standards - It is crucial to purchase air conditioners that have the China Compulsory Certification (CCC) mark and the China Energy Label [3].