点击 上图 ▲立即报 名 文 / 巴九灵（微信公众号：吴晓波频道） "我们无法改变风向，但我们能改变帆的方向。"吴晓波老师在第二届出海全球峰会上，如是寄语广大出海企业家。 当整个国际局势的风向在变化时，中国企业出海也在逐步调整帆的方向。过去，中国企业出海，更多的是被关税、被客户推着"借船出海"。而如 今，迈出全球化的脚步以后，中国企业在风浪当中磨砺，锻造出了自己"造船出海"的能力。 在这个过程中，品牌、技术、供应链迭代升级，成为这一轮企业出海的驱动力。 比如， "快乐小羊"让英国的羊涮上了中国的火锅，通过文化的碰撞与融合，论证了中餐出海的一套新方法论，成为美国火锅市场Top1； 再如，中国数码电子品牌安克，在海外各地设立本土运营团队，面向不同市场推出不同特色产品，如今已是亚马逊北美电子配件品类前三。 ▶▷9月25日 2025云栖大会"生而全球：AI时代的中企出海峰会" AI正深刻重塑这一轮中国企业出海的逻辑与节奏，成为全球业务增长的新引擎。 越来越多的企业借助AI实现效率变革和产品创新，在国际竞争 中赢得关键优势。 这一次，以"云智一体·碳硅共生"为主题的2025云栖大会，将于9月24日在杭州启幕。大会将全景 ...

Core Viewpoint - The article highlights the strong revenue-generating capability of Pop Mart, showcasing its significant growth in both revenue and profit, and its successful international expansion as a model for Chinese brands going global [2][3]. Group 1: Financial Performance - In the first half of 2025, Pop Mart reported revenue of 13.88 billion yuan, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion yuan, up 362.8% [2]. - The overseas market contributed over 5.59 billion yuan, accounting for 40% of total revenue [2]. Group 2: Global Expansion - Pop Mart's revenue and profit for the first half of 2025 have already surpassed the total figures for the entire year of 2024 [3]. - The company has established stores in over 20 countries globally, with significant revenue performance in markets like Thailand and the United States [3]. Group 3: Brand Globalization Strategies - The article outlines three key paths for Chinese brands to succeed in global markets: 1. **Product Capability Driven**: Focus on product technology and supply chain integration to create market-leading products [5][6]. 2. **Local Operation Driven**: Establish local teams to understand market needs and innovate products accordingly [14][15]. 3. **Brand Recognition Driven**: Build brand identity through cultural narratives and visual storytelling to resonate with local consumers [21][22]. Group 4: Case Studies - New Bao Electric transitioned from an OEM to a brand owner through technological advancement and acquisitions, achieving significant market share in small appliances [7][8]. - Anker has successfully localized its products to cater to specific market segments, enhancing its brand presence in North America [16][18]. - Huawei's extensive localization efforts include establishing R&D centers and manufacturing plants in various countries, achieving a local workforce integration rate of 73% by 2025 [19][20]. Group 5: Upcoming Events - The "Silk Road New Business" series will host the China Brand Globalization Conference, focusing on strategies for overcoming challenges in brand internationalization [32][33]. - The event will feature practical workshops and networking opportunities aimed at enhancing the global competitiveness of Chinese brands [27][28].

Summary of Key Points Core Viewpoint - Shenzhen Aishide Co., Ltd. has announced that it will provide a guarantee for its subsidiary, Shenzhen Shifeng Technology Co., Ltd., to apply for a credit limit of RMB 2 billion from Samsung (China) [1] Group 1: Guarantee Details - The guarantee amount is RMB 2 billion, representing 100% of the company's shareholding in Shifeng Technology [1] - Shifeng Technology's recent asset-liability ratio exceeds 70%, indicating potential risks associated with the guarantee [1] - The guarantee will be a joint liability guarantee, with Shifeng Technology also providing a counter-guarantee to the company [1][4] Group 2: Financial Status of the Subsidiary - As of December 31, 2024, Shifeng Technology had total assets of RMB 520.84 million, total liabilities of RMB 380.75 million, and net assets of RMB 140.09 million [2] - As of March 31, 2025, the total assets increased to RMB 946.27 million, total liabilities to RMB 788.76 million, and net assets to RMB 157.51 million [3] Group 3: Guarantee Agreement Terms - The guarantee covers all debts owed by Shifeng Technology under the main contract and its attachments, including principal, interest, penalties, and costs [3] - The guarantee period lasts for three years from the last payment date of the procurement contract with Samsung (China) [3] - Any disputes arising from the guarantee will be submitted to the local people's court where Samsung (China) is located [4] Group 4: Counter-Guarantee Details - Shifeng Technology will act as both the guaranteed party and the counter-guaranteeing party, providing a joint liability guarantee to the company [4] - In the event of default, Shifeng Technology must repay the company within 10 working days after the company settles the debt with the creditor [4] Group 5: Impact on the Company - The company assesses that the risk associated with this guarantee is relatively low [6] - The total expected guarantee amount for the company and its subsidiaries is RMB 14.3165 billion, including this guarantee of RMB 2 billion [6] - The total balance of external guarantees is RMB 1.755 billion, accounting for 28.69% of the company's latest audited net assets [6]

南都讯记者刘嫚发自北京某数码领域网络大V在未测试的情况下，以选择性拼接转载差评、侮辱性言论 等方式发布某公司电子产品测评信息，被法院判决侵犯名誉权。7月31日，最高人民法院发布人民法院 依法平等保护民营企业和企业家合法权益典型案例，上述案例入选。最高法表示，网络测评人发布虚假 测评信息侵犯企业名誉权的，应承担侵权责任。 典型案例显示，江某是一名拥有10万多粉丝量的某社交平台加V用户，账号认证为"数码博主"。2021年 2月至5月，江某在未实际进行测试的情况下，以选择性拼接转载差评、侮辱性言论或未经测评自行杜撰 等方式发布关于某终端公司电子产品的测评信息，并使用"圾皇""垃圾"等词汇对该公司发布的电子产品 等进行嘲讽、贬损性评价。某终端公司认为，江某发布的虚假测评信息侵犯了其名誉权，请求判令江某 立即删除案涉侵权内容、赔礼道歉并赔偿经济损失。 法院认为，作为一名"数码博主"，江某发表的原创评论并无客观依据，其本人并未对其言论所涉某终端 公司产品进行过实际的测评或者体验，也未经合理查证；且言论明显超过合理评价原则，系以贬损他人 为目的进行的恶意评论。同时，江某在转载信息时亦未尽到与其影响范围相适应的注意义务，而是 ...