Core Viewpoint - The well-known home decoration brand "Liang Jia Ju" in South China has suddenly announced its closure due to long-term losses and insolvency, raising concerns among stakeholders [1][4]. Company Situation - On July 18, Liang Jia Ju issued a "Notice of Closure," stating that the company is unable to continue operations due to being insolvent and heavily impacted by the real estate industry [1][2]. - The company has been experiencing increasing delays in payment cycles for contractors, which have extended from 18 days to 6 months this year [4]. - Liang Jia Ju was founded in 2001 and peaked in 2019 with nearly 100 direct stores across major shopping centers in South China, offering services in home decoration, building materials, and smart home solutions [5]. Stakeholder Reactions - Following the announcement, numerous affected consumers and suppliers gathered at Liang Jia Ju's stores to seek redress, with some even resorting to police involvement [1][4]. - Reports of the company's founder, Zeng Yuzhou, allegedly having passed away have circulated, contributing to the sudden closure announcement [4][5]. Operational Status - As of July 19, Liang Jia Ju's official website was inaccessible, and many stores remained closed despite earlier claims that they would operate normally [4]. - Employees and contractors have expressed concerns over the company's financial management and the abrupt nature of the closure [4].

Core Viewpoint - The sudden announcement of the closure of "Liang Jia Ju," a well-known home decoration brand in South China, has raised significant concerns due to its long-term losses and insolvency, attributed to the impact of the real estate industry [1][4]. Group 1: Company Operations - Liang Jia Ju has nearly 100 directly operated stores and was prominent in the home decoration sector, providing services such as renovation and furnishing [6]. - The company officially announced its closure on July 18, stating that it could no longer continue operations due to being insolvent and unable to pay debts [1][4]. - Following the closure announcement, many consumers and suppliers visited the stores to seek redress, indicating a significant backlash from affected parties [1][3]. Group 2: Financial Issues - Reports indicate that Liang Jia Ju has been experiencing increasing delays in project payment cycles, which have extended from 18 days to 6 months this year [5]. - The company had reached its peak in 2019 with 100 stores but has since faced declining performance due to the broader challenges in the real estate market [6]. Group 3: Leadership and Incident - The founder and chairman of Liang Jia Ju, Zeng Yuzhou, reportedly passed away around the same time as the closure announcement, which may have contributed to the sudden decision to cease operations [5]. - The local police have indicated that the circumstances surrounding Zeng's death are related to personal reasons, without mentioning any business-related issues [5].

Core Viewpoint - The well-known home decoration brand, Liang Home, has reportedly declared bankruptcy due to long-term losses and insolvency, leading to a sudden cessation of operations and a stop in business activities as of July 18, 2025 [1][10]. Summary by Sections Company Operations - Liang Home has nearly 100 direct-operated stores in South China and has been providing services including renovation, building materials, furniture, appliances, and smart home solutions since its establishment in 2001 [10]. - On July 18, the company issued a "Notice of Suspension of Operations," stating that it could no longer continue operations due to being unable to meet its debts [1][10]. - Despite the announcement, Liang Home's social media accounts were still active with live broadcasts on the morning of July 18, indicating a lack of communication regarding the impending closure [2][5]. Financial Issues - The company has been experiencing increasing delays in payment cycles to contractors, which have extended from 18 days to 6 months in recent times, indicating severe cash flow problems [7]. - Following the announcement of the suspension, the company's official website became inaccessible, further signaling operational difficulties [8]. Consumer and Supplier Reactions - Many consumers and suppliers gathered at Liang Home's headquarters seeking information and expressing their grievances after the sudden closure [6][9]. - Reports indicate that the company's founder, Zeng Yuzhou, had passed away shortly before the announcement, which may have contributed to the abrupt decision to cease operations [8][10]. Legal and Debt Management - The company has advised creditors to verify their claims and is cooperating with bankruptcy liquidation processes [1][10]. - Employees have reported that the company was still paying salaries up until the suspension, and efforts are being made to document losses for customers and suppliers [10].

Core Viewpoint - The well-known home decoration brand, Liang Home, has reportedly ceased operations, with multiple consumers receiving notifications about the company's "stop of business" starting from July 18 [1][7]. Group 1: Company Operations - Liang Home was founded in 2001 and operates nearly 100 chain stores, providing five core services: complete decoration, building materials, furniture, home appliances, and smart home solutions [3]. - On July 19, despite being a significant weekend for the home decoration industry, Liang Home's headquarters was found closed, with no employees present [3][6]. - The company had been experiencing increasing delays in payment cycles, with project managers reporting that payment periods extended from 18 days to 6 months over the years [2][10]. Group 2: Consumer and Supplier Reactions - Consumers and suppliers expressed surprise at the sudden announcement of the company's closure, with many receiving notifications on July 18 without prior warning [5][7]. - A project manager who had worked with Liang Home for four years noted that the payment delays had raised concerns about the company's financial health [10]. - Consumers reported being unable to find information on how to handle ongoing projects after the announcement, as many stores remained closed on July 19 [8][12]. Group 3: Financial Status and Future Actions - The closure notification indicated that the company had been operating at a loss and was unable to continue due to insolvency [5][8]. - Liang Home's management mentioned that they would cooperate with bankruptcy liquidation and urged creditors to verify their claims [8]. - Employees indicated that the company was attempting to document losses for clients who had already paid for services or were in the process of receiving deliveries [12].

Group 1 - The founder of the well-known decoration brand, Liang Jia Ju, Zeng Yuzhou, passed away on July 17, 2023, in Guangzhou, with the police indicating that the incident was related to "personal reasons" and not linked to business operations or external disputes [1] - Liang Jia Ju, founded in 2001, was a pioneer in the home decoration industry, introducing the first all-inclusive package priced by square meter in China in 2008, and had reached a peak of 100 directly operated stores by 2019 [1] - The home decoration industry, including Liang Jia Ju, has faced significant challenges in recent years, with many companies experiencing financial difficulties due to a downturn in the market [2] Group 2 - Following the founder's death, Liang Jia Ju issued a notice on July 18, 2023, announcing the cessation of operations due to long-term losses and insolvency, urging creditors to verify their claims [2] - The company's main subsidiaries have been involved in various legal disputes, including contract and labor disputes, indicating a broader issue within the company's operational framework [2] - Liang Jia Ju's official website and app have become inaccessible, and multiple stores in South China have reportedly closed, raising concerns among consumers who have already made payments for unfinished renovations [2]