当文创的风吹进护手霜赛道，全国各大景区、商业街已陆续涌现出多家文创护手霜门店。 作为遍布全国各地的"特产"，文创护手霜渐渐成为旅游伴手礼的新首选 。 魔镜洞察 . 作为AI赋能的市场研究和消费者洞察公司，魔镜洞察用机器学习和AI算法，帮助品牌从海量的市场信息 中提取高增长的、有投资价值的新机会。通过SaaS系统和行业市场洞察，我们服务于数百个品牌。 以下文章来源于魔镜洞察 ，作者Darlira 对应城市热门景点的限定包装，生肖、姓氏、星座等不同主题包装，365天生日花专属香调……原本的 日常护理单品，如今既是游客随手购入的"伴手礼新宠"，更成为年轻人社交圈的"打卡道具"。 这场"文创+护手霜"的跨界热潮，为何能在景区持续升温？ 01 景区文创护手霜： 场景与情感的双重胜利 以高颜值包装赋予产品充足的情绪价值。 365天生日花、十二星座、专属姓氏、城市限定等多元主题， 结合花果香、木质香等不同香调，让每一款护手霜都承载了专属意义，极大提升了使用与赠送的仪式 感。 这一模式下，青稚、荔秋、春弦等品牌迅速崛起。 其中青稚的表现尤为亮眼，魔镜分析+ 统计数据显 示，2025年10月，其销售额达227万元，销量达3.2 ...

Core Insights - China's visa-free policy expansion has led to an increase in foreign tourists, particularly from Russia, contributing to a diverse shopping demographic during the National Day holiday [1][3]. Group 1: Shopping Trends - Foreign tourists are increasingly purchasing high-end electronics, with a notable rise in sales at Huawei stores, where foreign customer purchases have increased by 20% compared to the May Day holiday [2]. - The average spending per transaction ranges from 2,000 to 30,000 yuan, with a significant purchase of six Huawei foldable laptops by a Russian customer totaling over 120,000 yuan [2]. - In the creative product sector, foreign customers accounted for 50% of sales during the National Day holiday, up 20% from the May Day holiday, with a strong interest in locally themed products [2]. Group 2: Tax Refunds and Visitor Statistics - At the Bailian Qingpu Outlet, foreign tourists accounted for approximately 30% of total foot traffic, with a 177.27% increase in tax refund applications compared to the previous year [3]. - The New World City on Nanjing Road reported a 153.33% increase in tax refund applications during the same period, indicating a growing trend in foreign spending [3]. Group 3: Dining Preferences - The FOUND158 dining area has seen a 10% increase in foreign visitors compared to the May Day holiday, with a notable rise in Russian tourists prompting the introduction of traditional Russian dishes [4]. - New dining districts are attracting foreign customers, with extended operating hours to accommodate late-night dining preferences, reflecting a shift in consumer behavior towards night economy activities [5].