Core Viewpoint - The traditional philately industry is facing unprecedented challenges due to the digital wave, prompting China Post to recruit channel sales partners to expand its market reach and attract younger consumers [1][3]. Group 1: Industry Challenges - The traditional philately market is shrinking, with a significant decline in interest among younger generations, leading to a generational gap in philatelic culture [3][4]. - The market for stamps has diminished, with only 25% of stalls in the Beijing coin and stamp market dedicated to stamps, reflecting a shift towards coin collecting [3][4]. Group 2: Strategic Initiatives - China Post's recruitment of channel partners marks its first move to open social channel cooperation, aiming to decentralize cultural dissemination and attract young users through diverse sales channels [4][5]. - The company offers three cooperation paths: traditional distribution, product customization, and referral partnerships, allowing for a broader range of products including cultural derivatives [5][6]. Group 3: Market Adaptation - The introduction of philatelic cultural products into various consumer environments, such as tourist shops, is expected to enhance the visibility and appeal of stamps [6][7]. - Collaborations with popular brands and IPs are suggested to make philatelic products more appealing to younger audiences, potentially revitalizing interest in the hobby [7][8]. Group 4: Future Considerations - While expanding sales channels is a crucial first step, challenges remain in maintaining product uniqueness and sustaining interest among younger consumers [7][8]. - The transformation of China Post's strategy is viewed as a race against time, with the need to balance trendy marketing with the preservation of stamps' cultural significance [8].

Core Viewpoint - The traditional stamp collecting industry in China is facing unprecedented challenges due to digitalization, prompting China Post to recruit social channel distributors to expand its market reach and attract younger consumers [1][3][4]. Group 1: Industry Challenges - The traditional stamp market is shrinking, with only a quarter of the previous market presence remaining, as younger generations show decreasing interest in stamp collecting [4][5]. - The cultural gap between generations is evident, with older collectors reminiscing about their collections while younger individuals are more engaged with digital entertainment [4][5]. Group 2: Strategic Changes - China Post's initiative to open social channel cooperation marks a significant shift towards decentralization, aiming to leverage social forces to rebuild its distribution network and attract younger users [5][6]. - The company is offering three collaboration paths for distributors: traditional distribution, product customization, and referral partnerships, allowing for a diverse range of products beyond traditional stamps [5][6]. Group 3: Market Expansion - The expansion of sales channels includes online platforms and cultural stores, which can help stamp products reach a broader audience and enhance their market presence [9][10]. - The introduction of cultural derivative products and creative merchandise aims to diversify consumption scenarios, making stamp collecting more appealing to a wider demographic [8][9]. Group 4: Future Considerations - While expanding channels is a crucial first step, challenges remain, such as avoiding product homogenization and maintaining the interest of younger consumers [10]. - The transformation of China Post's strategy is seen as a race against time, requiring innovative marketing and partnerships with popular brands to resonate with younger audiences [10].