培育消费场景，激活情感消费潜力。打造文化IP应摒弃同质化商业模式，将地域特色文化基因融入产业 发展。比如，作为长沙历史文化街区核心板块的潮宗街，在改造升级中为明清街巷格局注入现代活力。 特色消费场景作为推动文旅产业高质量发展的关键抓手，一方面要系统梳理地域文化资源，精准提炼具 有高辨识度的核心文化符号，将其作为文化IP的内核；另一方面要充分运用数字技术，推动文化符号向 可感知、可体验的消费场景转化，通过打造沉浸式、互动式体验空间，赋予文化IP独特的品牌标识和情 感共鸣点。 近年来，"文旅+"呈现蓬勃态势，各地各具特色的地域文化、特色建筑等被具象为一个个文化IP，成为 带动地方文旅发展的关键要素。日前，文化和旅游部在福建泉州启动2026年全国春节文化和旅游消费 月。消费月期间，各地将举办约3万场次文旅消费活动，发放超3.6亿元消费券等消费补贴，文旅IP无疑 是激发消费潜力的关键环节。 深化文旅融合，优化优质产品供给结构。产品IP创新能让本地元素的转化效率与吸引力大幅提升，比 如，贵州文旅以"黔西南·寻龙记"线路创新产品破局，打造"山系生活"新范式，构建起多元化产品IP体 系。推动文旅"流量"变"留量"，关键在于 ...

打造更具传承力的文化品牌。一是深入挖掘传统文化。通过加强文物保护利用，传承非物质文化遗产， 按照因地制宜、突出特色、展示脉络的方式，推动历史文化名城与旅游业融合发展。二是传承红色基 因，赓续革命文化。昆明具有光荣的革命传统，抗战时期，滇越铁路、滇缅公路和"驼峰航线"，为中国 人民抗日战争和世界反法西斯战争的胜利作出了重要贡献，以云南陆军讲武堂、西南联大等为代表的历 史遗存，以红军长征为代表的革命历史为昆明传承城市文脉打下坚实基础，通过文艺作品创作等实现红 色文化的创造性转化、创新性发展，更好地发挥树德育人作用。三是提升文化辐射力和文化影响力。打 造便捷高效的1小时通勤圈，培育文化旅游消费新场景，加快公共服务与基础设施互联互通，增强昆明 文化在滇中城市群和全省的辐射带动能力。用好中老铁路黄金大通道，加强对外人文交流和对外文化贸 易，推进区域性国际人文交流中心建设。 徐海波 党的二十届四中全会提出要激发全民族文化创新创造活力，为昆明文化强市建设指明了前进方向、提供 了根本遵循。面向未来，要通过城市精神培育、文化品牌塑造和文化产业创新，持续提升城市文化软实 力。 培育更具凝聚力的城市精神。一是培育弘扬新时代昆明城市 ...

Core Insights - The article highlights a significant increase in consumer spending during the National Day and Mid-Autumn Festival holiday, with an average daily sales revenue growth of 4.5% year-on-year in consumption-related industries [1] - The shift in consumer behavior from goods to services is evident, with cultural and sports events driving this trend, indicating a growing preference for experiential consumption over traditional sightseeing [2][3] Group 1: Consumer Spending Trends - During the holiday, sales revenue from cultural and artistic services increased by 18.6%, with specific segments like performing arts venues seeing a 50% growth [2] - The total number of cross-regional travelers reached a record high of 2.432 billion during the holiday period, reflecting a strong demand for travel and leisure activities [1] Group 2: Shift in Consumer Preferences - Consumers are increasingly seeking cultural experiences, moving from "sightseeing" to "cultural appreciation," with a notable rise in interest for museum visits and immersive experiences [2] - The trend of "traveling with events" is emerging, where tourists plan trips around cultural performances and sports events, indicating a fusion of tourism and cultural activities [2][3] Group 3: Supply and Demand Dynamics - Despite the high demand for events and performances, there is a noted lack of high-quality supply, with a need for more unique and engaging cultural offerings to meet consumer expectations [3][4] - The article emphasizes the importance of creating core cultural IPs to enhance the overall experience and stimulate continuous consumer engagement, suggesting that merely relying on events may not ensure long-term sustainability [4]

Core Insights - The National Taxation Administration reported a 4.5% year-on-year increase in daily sales revenue for consumption-related industries during the National Day and Mid-Autumn Festival holiday period, with goods consumption rising by 3.9% and service consumption by 7.6%, indicating strong demand in tourism and cultural services [1][2] - The overlap of the National Day and Mid-Autumn Festival created an eight-day "super golden week," leading to a record 2.432 billion inter-regional trips, reflecting heightened travel enthusiasm among the public [1] - There is a notable shift in consumer spending from traditional goods to cultural and experiential services, with a significant increase in sales for cultural arts services by 18.6% and sports-related services by 12.5% to 15.4% [2][3] Consumption Trends - Consumers are increasingly prioritizing experiences over material possessions, moving from "sightseeing" to "cultural experiences," with a growing interest in in-depth tourism such as museum visits and cultural events [2] - The trend of "traveling with events" is emerging, where tourists seek experiences tied to performances and exhibitions, leading to a rise in interest for lesser-known destinations that offer both natural beauty and cultural richness [2][3] Event and Performance Impact - Major sporting events and performances during the holiday, such as the China Open Tennis and various music festivals, have significantly driven consumer spending, creating a comprehensive consumption chain that includes transportation, accommodation, dining, and sightseeing [3] - However, there is a noted lack of high-quality supply in cultural and entertainment offerings, with a need for more unique and engaging content to meet consumer demands for immersive and interactive experiences [3][4] IP Development and Cultural Economy - The creation of core cultural intellectual properties (IPs) is essential for expanding related services and products, fostering a sustainable cycle of demand and supply in the cultural economy [4] - The success of recent IPs, such as "My Alashan" and "Black Myth: Wukong," demonstrates the potential for cultural products to attract tourists and create lasting engagement, highlighting the importance of innovative content in driving the cultural consumption sector [3][4]

Core Insights - The upcoming long holiday in 2025, combining the Mid-Autumn Festival and National Day, is expected to be a significant travel window, with family travel becoming the dominant trend and "reunion" as the central theme [2][3] - The cultural IP economy is gaining momentum, attracting more tourists and stimulating market growth by focusing on local cultural experiences rather than just resource packaging [2][3] Industry Trends - Cultural IP is injecting "long-term momentum" into the tourism economy, moving away from reliance on short-term promotions and creating sustainable consumer interest [3] - The integration of local cultural features into tourism IP, exemplified by events like the "Beautiful China" music festival in Cheng'an County, Hebei, showcases how local resources can enhance tourism experiences [2][3] - As consumer demands shift from mere availability to quality, unique and innovative cultural tourism IP is becoming a key variable in attracting consumers [3]