Core Insights - The article highlights a significant increase in consumer spending during the National Day and Mid-Autumn Festival holiday, with an average daily sales revenue growth of 4.5% year-on-year in consumption-related industries [1] - The shift in consumer behavior from goods to services is evident, with cultural and sports events driving this trend, indicating a growing preference for experiential consumption over traditional sightseeing [2][3] Group 1: Consumer Spending Trends - During the holiday, sales revenue from cultural and artistic services increased by 18.6%, with specific segments like performing arts venues seeing a 50% growth [2] - The total number of cross-regional travelers reached a record high of 2.432 billion during the holiday period, reflecting a strong demand for travel and leisure activities [1] Group 2: Shift in Consumer Preferences - Consumers are increasingly seeking cultural experiences, moving from "sightseeing" to "cultural appreciation," with a notable rise in interest for museum visits and immersive experiences [2] - The trend of "traveling with events" is emerging, where tourists plan trips around cultural performances and sports events, indicating a fusion of tourism and cultural activities [2][3] Group 3: Supply and Demand Dynamics - Despite the high demand for events and performances, there is a noted lack of high-quality supply, with a need for more unique and engaging cultural offerings to meet consumer expectations [3][4] - The article emphasizes the importance of creating core cultural IPs to enhance the overall experience and stimulate continuous consumer engagement, suggesting that merely relying on events may not ensure long-term sustainability [4]

Core Insights - The National Taxation Administration reported a 4.5% year-on-year increase in daily sales revenue for consumption-related industries during the National Day and Mid-Autumn Festival holiday period, with goods consumption rising by 3.9% and service consumption by 7.6%, indicating strong demand in tourism and cultural services [1][2] - The overlap of the National Day and Mid-Autumn Festival created an eight-day "super golden week," leading to a record 2.432 billion inter-regional trips, reflecting heightened travel enthusiasm among the public [1] - There is a notable shift in consumer spending from traditional goods to cultural and experiential services, with a significant increase in sales for cultural arts services by 18.6% and sports-related services by 12.5% to 15.4% [2][3] Consumption Trends - Consumers are increasingly prioritizing experiences over material possessions, moving from "sightseeing" to "cultural experiences," with a growing interest in in-depth tourism such as museum visits and cultural events [2] - The trend of "traveling with events" is emerging, where tourists seek experiences tied to performances and exhibitions, leading to a rise in interest for lesser-known destinations that offer both natural beauty and cultural richness [2][3] Event and Performance Impact - Major sporting events and performances during the holiday, such as the China Open Tennis and various music festivals, have significantly driven consumer spending, creating a comprehensive consumption chain that includes transportation, accommodation, dining, and sightseeing [3] - However, there is a noted lack of high-quality supply in cultural and entertainment offerings, with a need for more unique and engaging content to meet consumer demands for immersive and interactive experiences [3][4] IP Development and Cultural Economy - The creation of core cultural intellectual properties (IPs) is essential for expanding related services and products, fostering a sustainable cycle of demand and supply in the cultural economy [4] - The success of recent IPs, such as "My Alashan" and "Black Myth: Wukong," demonstrates the potential for cultural products to attract tourists and create lasting engagement, highlighting the importance of innovative content in driving the cultural consumption sector [3][4]

Core Insights - The upcoming long holiday in 2025, combining the Mid-Autumn Festival and National Day, is expected to be a significant travel window, with family travel becoming the dominant trend and "reunion" as the central theme [2][3] - The cultural IP economy is gaining momentum, attracting more tourists and stimulating market growth by focusing on local cultural experiences rather than just resource packaging [2][3] Industry Trends - Cultural IP is injecting "long-term momentum" into the tourism economy, moving away from reliance on short-term promotions and creating sustainable consumer interest [3] - The integration of local cultural features into tourism IP, exemplified by events like the "Beautiful China" music festival in Cheng'an County, Hebei, showcases how local resources can enhance tourism experiences [2][3] - As consumer demands shift from mere availability to quality, unique and innovative cultural tourism IP is becoming a key variable in attracting consumers [3]