新玲珑大师
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玲珑轮胎强势上榜!
Xin Lang Cai Jing· 2026-02-10 06:44
Core Insights - Linglong Tire has been recognized in the "2025 Hurun China Brand List" for its strategic foresight, product strength, responsibility, and global brand resonance, marking it as a typical example of the rising value of Chinese manufacturing in global competition and high-quality development [1][10] Global Strategy - Linglong Tire is launching a production base in Brazil in 2025, marking its third overseas factory after Thailand and Serbia, and the first entry of a Chinese tire manufacturer into the South American market [3][13] - This initiative enhances Linglong's "7+5" global strategic layout, significantly improving supply chain resilience and promoting Chinese tire manufacturing standards and management efficiency globally [3][13] Product Development - The company is committed to a high-end product strategy, launching two significant new products in 2025: the Linglong Master All-Terrain R/T tire and the Linglong Control Puncture-Resistant High-Performance tire [3][14] - Linglong has established a comprehensive high-end product system covering various segments, including urban SUVs, luxury cars, and off-road tires, which enhances brand premium capability and market presence [3][14] Sustainability Initiatives - Linglong Tire integrates sustainable development into its operations, focusing on four core areas: "Green Linglong, Smart Linglong, Harmonious Linglong, and Steady Linglong," with an emphasis on low-carbon innovation and compliance [6][16] - The company has developed a carbon footprint accounting system covering the entire product lifecycle, enhancing compliance management and adding a "responsibility premium" to the brand [6][16] Brand Communication - The company employs a three-pronged strategy of brand strategy upgrade, sports marketing penetration, and content enhancement to strengthen brand communication [8][18] - Linglong has established clear positioning for its six international brands, focusing on sustainability and youthfulness, while deepening partnerships with top global sports clubs to enhance emotional connections with consumers [8][18]
玲珑轮胎:公司持续推进“高端化、智能化、绿色化”转型,已推出新玲珑大师等高性能轮胎
Zheng Quan Ri Bao· 2026-02-04 14:06
Group 1 - The company is continuously advancing its transformation towards "high-end, intelligent, and green" products [2] - New product lines such as the new Linglong Master, Terminator series, and innovative materials like dandelion rubber and self-repairing silent tires are being introduced [2] - The second generation of the new Linglong Master is set to launch in 2026, along with an expansion of the Terminator series to enhance market recognition of new materials and products [2]