Core Viewpoint - The company is successfully expanding its traditional handwoven carpets into international markets, showcasing the blend of cultural heritage and modern innovation in production techniques [1][2]. Group 1: Company Overview - The company produces over 100 varieties of carpets, which are sold not only in the domestic market but also exported to countries like the United States, the United Kingdom, and Japan [1]. - Established as a national-level intangible cultural heritage protection base for Uyghur carpet weaving in 2010, the company emphasizes the historical significance and quality of its products, which are made from premium Hetian sheep wool [1]. Group 2: Production Techniques and Workforce - The traditional carpet weaving technique involves a complex process with varying levels of intricacy, requiring two to three years to train a professional weaver [2]. - The company has implemented over ten production management systems and standards to enhance efficiency, alongside expert consultations to optimize tools and weaving processes [2]. Group 3: Innovation and Market Adaptation - Recent innovations in design and materials have been introduced to meet modern market demands, including carpets inspired by traditional Chinese cultural elements [3]. - The establishment of a carpet museum that combines exhibition, production, experience, and shopping aims to attract tourists and promote the charm of handwoven carpets [3].

Core Viewpoint - Xinjiang is experiencing a tourism boom during the summer, with visitors engaging in immersive experiences of intangible cultural heritage (ICH) crafts, highlighting the region's rich cultural offerings and economic potential [1][3]. Group 1: Intangible Cultural Heritage (ICH) Development - Xinjiang has a total of 5,956 ICH representative projects, with significant achievements in protection and transmission, including 22 individuals selected as national-level ICH inheritors in the past year [1][20]. - The integration of cultural tourism has transformed traditional workshops into ICH workshops that combine appreciation, learning, and purchasing [6][18]. - The region's ICH is revitalizing local economies, serving as a key to wealth creation for communities [1][20]. Group 2: Craftsmanship and Local Artisans - Artisans in Xinjiang, such as the potter Tursun Muxtar, are preserving ancient techniques, with the pottery-making process involving five critical steps, showcasing the region's historical depth [9][11]. - The craftsmanship of local artisans includes a variety of products, from pottery to copperware, with artisans like Yusup Kadi innovating by incorporating modern design elements into traditional crafts [12][15]. - The interactive experience offered by ICH workshops allows tourists to engage directly with artisans, enhancing the cultural experience and promoting the preservation of these crafts [17][18]. Group 3: Economic Impact and Employment - The "ICH + tourism" model has created job opportunities for over 600 local residents in certain areas, demonstrating the economic benefits of cultural heritage integration [18][20]. - The establishment of ICH protection bases and workshops has led to the creation of more than 130 ICH workshops, contributing to employment for nearly 10,000 individuals [20].