Core Viewpoint - Xinjiang is experiencing a tourism boom during the summer, with visitors engaging in immersive experiences of intangible cultural heritage (ICH) crafts, highlighting the region's rich cultural offerings and economic potential [1][3]. Group 1: Intangible Cultural Heritage (ICH) Development - Xinjiang has a total of 5,956 ICH representative projects, with significant achievements in protection and transmission, including 22 individuals selected as national-level ICH inheritors in the past year [1][20]. - The integration of cultural tourism has transformed traditional workshops into ICH workshops that combine appreciation, learning, and purchasing [6][18]. - The region's ICH is revitalizing local economies, serving as a key to wealth creation for communities [1][20]. Group 2: Craftsmanship and Local Artisans - Artisans in Xinjiang, such as the potter Tursun Muxtar, are preserving ancient techniques, with the pottery-making process involving five critical steps, showcasing the region's historical depth [9][11]. - The craftsmanship of local artisans includes a variety of products, from pottery to copperware, with artisans like Yusup Kadi innovating by incorporating modern design elements into traditional crafts [12][15]. - The interactive experience offered by ICH workshops allows tourists to engage directly with artisans, enhancing the cultural experience and promoting the preservation of these crafts [17][18]. Group 3: Economic Impact and Employment - The "ICH + tourism" model has created job opportunities for over 600 local residents in certain areas, demonstrating the economic benefits of cultural heritage integration [18][20]. - The establishment of ICH protection bases and workshops has led to the creation of more than 130 ICH workshops, contributing to employment for nearly 10,000 individuals [20].

学员带着直播案例向老师请教 （张素玮 摄） 近年来，英吉沙小刀、土陶等特色产品虽已开启线上销售模式并初显潜力，但受制于营销经验不足、运营技巧欠缺等因素，线上销售成效未达预期。在此次 培训中，商户们将直播过程中遇到的具体问题提交给讲师，讲师针对各问题逐一剖析并现场指导调整优化。 某商铺直播负责人阿斯耶姆·麦麦提说："现在学会了用抖音直播正确介绍刀具工艺，今后直播中我会规范自己的用语，争取更好的直播效果。" 此次培训由英吉沙县文广旅局组织开展，全县非遗项目传承人与非遗工作者，南湖旅游度假区、小刀村、土陶村相关工作人员及部分主播参加培训。通过系 统培训赋能，拓展英吉沙小刀、土陶销售渠道与市场空间，深入推动非遗产品的可持续发展，助力打造文旅融合IP。 "邀请专业公司来'传经送宝'，培养一批'会直播、能运营、懂市场'的非物质文化遗产的商户。"英吉沙县文化旅游发展中心主任阿米娜·纳麦提表示，下一步 将打通"生产—销售—体验"全链条，联合各商铺进行线上销售。（张素玮） 5月6日，新疆英吉沙县"非遗产品漫步云端"电商培训活动在县国学书院正式启动。本次活动通过系统化教学，指导非遗传承人运用直播带货、短视频营销等 数字化手段，多 ...