Summary of Key Points from the Conference Call Industry Overview - The real estate market in July experienced a seasonal decline, with transaction volumes in 30 key cities decreasing by 28% month-on-month and 19% year-on-year [1][6] - First-tier cities saw a month-on-month decline of 35% and a year-on-year decline of 28%, although cumulative transactions over the previous months maintained a positive growth of approximately 7% [1][6] - Second and third-tier cities also faced declines, with 26 cities experiencing a month-on-month drop of 27% and a year-on-year drop of 17% [1][7] - Market sentiment remains cautious, with insufficient new supply and high temperatures reducing buyer enthusiasm [1][8] Sales Performance of Top Real Estate Companies - In July, the sales figures for the top 100 real estate companies dropped nearly 26% year-on-year and close to 39% month-on-month [2] - Cumulatively, from January to July, the decline was approximately 12.7%, widening by about two percentage points compared to the previous month [2] - The top 10 companies experienced a significant decline, with a cumulative year-on-year drop of 14.2% and a month-on-month drop of 16% [2] New and Second-Hand Housing Market - The new housing supply was less than 7 million square meters in July, down 11% year-on-year and 20% month-on-month [3] - The second-hand housing market also showed signs of adjustment, with transaction volumes in 30 key cities decreasing by 6% month-on-month and 5% year-on-year [14] - Despite the declines, the cumulative year-on-year growth for the first seven months was 10% [3][14] Supply and Demand Dynamics - First-tier cities saw a supply decrease of 15% month-on-month and 3% year-on-year in July, with Beijing and Guangzhou experiencing significant drops [5] - In contrast, some second and third-tier cities showed signs of stabilization or temporary supply increases [5] - Overall, the supply in second and third-tier cities decreased by 21% month-on-month and 13% year-on-year [5] Market Sentiment and Pricing Strategies - The current market sentiment is characterized by a strong wait-and-see attitude, significantly impacting real estate transactions [8] - Some projects are adopting price reduction strategies to improve sales, with overall opening sales rates remaining below 30%, marking a low for the year [9] - New regulatory products have provided support to the market, increasing transaction volumes and stabilizing prices [12] Long-Term Market Trends - The long-term trend indicates that the real estate market has stabilized since September of the previous year, although it requires time to build a solid foundation [10] - The market is currently experiencing a price-for-volume trend, particularly among older inventory projects [11] Future Market Expectations - The real estate market is expected to continue low-level fluctuations in August, with cumulative year-on-year declines potentially reaching around 5% [18] - The lack of favorable policy support may lead to bottlenecks in transaction volumes during the off-season [18][19] Land Market Insights - The land market is anticipated to show localized recovery in heat, with core areas and quality plots seeing rising prices [20] - However, this heat has not yet translated into improved sales performance, as the market remains in a bottoming process [20] Conclusion - The real estate market is currently facing challenges with declining sales and cautious sentiment, but there are signs of stabilization and potential recovery in specific segments and regions. The focus on pricing strategies and new regulatory products may provide some support moving forward.

Core Insights - The "Good House" national strategy is guiding the real estate market, with major cities implementing new regulations to enhance residential product quality and comfort [1][2][4] - The new regulations are driving demand across various market segments, including first-time buyers, upgrade buyers, and high-end clients, leading to a notable recovery in the housing market [1][3][4] Regulatory Developments - The central government has established "Good House" as a key focus for 2025, emphasizing the need for high-quality housing and a standard system for residential projects [2][12] - New standards include increased ceiling heights from 2.8 meters to 3 meters, reduced noise limits from 75 decibels to 65 decibels, and the introduction of age-friendly and green building requirements [2][12] Market Performance - From January to June 2025, new regulation-compliant projects have shown significantly higher sales rates compared to traditional projects, with some areas reporting up to 30 percentage points higher in sales [4][6] - In cities like Guangzhou, new regulation projects accounted for 60% of the market supply in April, with a subscription rate of 70% [6][12] Product Innovations - High gift rates have become a core advantage of new regulation products, allowing for more functional small spaces and enhanced living experiences for upgrade buyers [3][10] - The design of new products is shifting towards optimizing living scenarios, integrating technology, and improving service offerings rather than merely increasing usable space [13] Regional Highlights - In Wuhan, new regulation projects have outperformed traditional ones in terms of sales rates, indicating a strong market preference for these products [4][10] - In Chengdu, new regulation projects have achieved full sales during multiple launches, demonstrating high demand driven by competitive pricing and product quality [10][12] Regulatory Challenges - Some cities are tightening regulations on new products, such as requiring balconies to be externally protruding and limiting the area of certain features to prevent excessive space claims [12][13] - The tightening of regulations is a response to complaints from existing homeowners regarding the devaluation of older properties due to the high gift rates of new products [12][13]