以下文章来源于克而瑞首席品牌官 ，作者CRIC研究中心 克而瑞首席品牌官 . 聚焦房地产企业品牌传播力测评，分享优秀品牌企业管理智慧与实战案例。 九月楼市，一面是"金九银十"营销季的诚意让利潮，一面是中秋国庆双节前的业主回馈热，更交织着战略发布的新声与校招启动的 活力。 当行业仍处筑底震荡、去化放缓阶段，房企的九月品牌传播行动却精准踩中"实效"与"温度"双主线： 一边是保利发展"9 月焕然新 生生活季"送家装、家电等多重补贴，中海地产为全国教师推出专属购房优惠，越秀地产"好房星期四"直播带看送折上折，用真金 白银的实惠撬动购房需求；另一边是招商蛇口第二届中秋家节办市集、晚会，龙湖集团第 11 届龙民节设百家宴、观影包场，华发 股份超级花粉节搞音乐派对、高奢体验团，以丰富活动拉近与业主的情感距离。 2025年9月中国房企品牌传播力TOP50排行榜 阅读原文 本文版权归 克而瑞研究中心 所有 未经授权请勿转载 克而瑞首席品牌官（ dichanCBO ）首发 在房企发布方面，九月，房企在社群与产品端动作频频： 联发集团携手华为发布"新青年智慧社区"解决方案，落地4城6项目；瑞 安房地产将"新天地 XINTIANDI ...

Core Viewpoint - Huawei is focusing on the integration of AI into various industries, emphasizing the importance of digital transformation and intelligent upgrades to enhance business capabilities and user experiences [1][4]. Group 1: AI Strategy and Implementation - The AI strategy of enterprises is aimed at practical application and value creation, with a focus on building digital platform capabilities to address challenges in intelligent upgrades [1][4]. - Huawei is transitioning its IT architecture from a digital "T" model to a fully intelligent "T" model, enhancing service efficiency and user interaction through the utilization of knowledge and data as AI assets [1][4]. Group 2: Industry Collaboration and Solutions - Huawei has launched a suite of AI solutions targeting the core value chain of enterprises, including research, operations, service, sales, supply, and production assistants, to optimize business processes and improve collaboration efficiency [7]. - The company has partnered with various organizations to release the "Industrial and AI Integration Application Guide," providing a systematic analysis for enterprises to implement AI [7][9]. Group 3: Industry Innovations and Case Studies - Multiple industry innovations were showcased, including solutions for automotive, retail, and agriculture, highlighting the role of AI in enhancing operational efficiency and user experience [6][9]. - The summit introduced eight new global model points for 2025, aimed at promoting industry exchanges and accelerating the implementation of intelligent solutions [11][13].