央视网消息：国庆、中秋双节临近，各地旅游市场热度持续攀升。在湖南张家界，当地景区依托自然风景，推出特色文旅展演和多业态旅 游体验，让游客的旅程更丰富。 随着双节临近，张家界景区附近的民宿客房预订率飙升。与去年相比，境外游客预订客房增幅较大。客源地也出现新变化，除了传统的欧 美市场外，上合组织成员国入境游和入住率占比显著提升。 与此同时，一些热门景区的演出也由原来每天一场增加到每天四场。为了让境外游客看懂剧情，景区在配合演出的大屏上增加了多语种翻 译。据张家界市文旅部门提供数据显示，9月19日至9月25日，全市酒店民宿客房入住率达69%，超过去年同期。 江苏扬州：节前"错峰游"火爆 更好体验"慢生活" 虽然距离假期到来还有几天，不过眼下，多地旅游市场已经迎来一拨节前"错峰游"的客流小高潮，在江苏扬州，这两天就有不少外地游客 提前到来，感受"慢生活"的惬意。 大同古城内的九龙壁是我国现存规模较大的明代琉璃建筑，灵动的龙纹造型和深厚的历史底蕴展示了明代琉璃工艺的魅力，让游客们纷纷 拍照留念。 离九龙壁不远的辽金古刹华严寺，游客们跟随导游聆听古建细节，驻足观赏殿内的壁画，人们在古朴的殿宇群落中感受传统建筑艺术之 美。 ...

Core Viewpoint - The article discusses the increasing trend of travel agencies in China to charge a customization consultation fee to combat the rising issue of clients taking advantage of their services without making a purchase. This shift aims to enhance transaction efficiency and reduce the prevalence of "freeloading" behavior among clients [6][11][24]. Group 1: Freeloading Behavior - Travel agencies are experiencing a surge in clients who excessively modify travel plans and then choose not to proceed with bookings, leading to frustration among agency staff [2][3]. - Examples of freeloading include clients demanding detailed itineraries and then using them to negotiate lower prices with other agencies or opting for self-guided trips after receiving extensive planning assistance [4][5]. Group 2: Introduction of Consultation Fees - Many travel agencies are now requesting a customization consultation fee after understanding a client's needs, which has surprised clients who are accustomed to free services [7][8]. - The fees vary widely among agencies, with some charging a flat rate, while others base it on the length of the trip or a percentage of the total travel cost [10][11]. Group 3: Rationale Behind Consultation Fees - The primary intention behind charging consultation fees is not profit but to improve transaction efficiency and deter freeloading behavior [11][24]. - Agencies are facing pressure to increase the efficiency of their sales processes due to reduced staff and the need to maximize the productivity of existing employees [11][19]. Group 4: Industry Challenges and Historical Context - The call for consultation fees is not new; similar discussions have occurred in the past, notably around 2019, but previous attempts largely failed due to market dynamics and internal competition among agencies [13][16]. - The travel agency sector is highly competitive, with a significant increase in the number of agencies but a decrease in market share, leading to a buyer's market where clients have substantial negotiating power [18][19]. Group 5: Current Market Dynamics - The current environment is different, as many agencies are focusing on niche markets and unique products, which provides them with the confidence to charge consultation fees [23][24]. - Agencies are adopting a more selective approach to client acquisition, aiming to filter out low-value clients and focus on those who are more likely to convert [25][26]. Group 6: Future Outlook - The sustainability of the consultation fee trend remains uncertain, as the industry must unify its approach to effectively implement such fees [20][21]. - The article suggests that industry associations could play a role in exploring the feasibility of standardizing consultation fees and addressing consumer concerns regarding service quality [26].