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“文化游”“赏花游”“错峰游”解锁“冬日经济”新活力 文旅市场消费潜能持续释放
Yang Shi Wang· 2026-01-08 09:45
央视网消息:在广东中山,一条百年老街经过更新改造后,不仅让每一份历史记忆找到了新舞台,还把老味道、老故事做成了火热的好生 意。下面一起去看一看。 刚刚过去的这个元旦,是中山孙文西路一期改造结束以后迎来的首个元旦假期。三天时间,这条500米的老街拉动周边商圈消费超6000万 元。为什么能有这么火?记者在老街上注意到一个有趣的现象,沿街兴建的骑楼改造后化身为一家家特色商铺,但最显眼的一楼却没有人用来 卖货。这家糕点铺,一楼展示的全是百年来的历史沉淀和匠心传承,而这家餐厅则把一楼打造成了一个南洋文化展示空间。 让文化"流量"变成商业"增量",走遍这条老街,记者发现,商户们都在这么干。哪怕只有一层的商铺,也是一半是展柜一半是商品,整条 街187家商户,七成店铺都在做和文化沾边的生意,元旦期间新开的25家店铺更是家家都有文创,吃的、看的、玩的吸引来不少游客不停买买 买。 据了解,明孝陵景区是南京主要的蜡梅观赏地之一,景区内有超过3000棵蜡梅,涵盖60多个品种。 此外,在南京的玄武湖等多处景区,蜡梅也已悄然挂上枝头。据了解,蜡梅是南京冬季代表性的观赏花卉,花期一般从每年12月中下旬持 续到次年2月上旬。 把历史文化做成 ...
“错峰游”“亲水游”“文化游”……文旅消费“热”力全开 释放高质量发展新潜力
Yang Shi Wang· 2025-09-27 03:50
Group 1: Tourism Market Trends - The tourism market is experiencing a surge in activity as the National Day and Mid-Autumn Festival approach, with significant increases in hotel bookings, particularly in Zhangjiajie, where the occupancy rate has risen compared to last year [1][3] - There is a notable increase in foreign tourist bookings, with a shift in source markets, including a rise in visitors from the Shanghai Cooperation Organization member countries [1] - Popular scenic spots are increasing their performance schedules from one show per day to four, with multilingual translations added to enhance the experience for international visitors [3] Group 2: Regional Highlights - In Yangzhou, there is a trend of "off-peak travel," with many tourists arriving early to enjoy a slower pace of life, leading to a spike in customized travel services [4][6] - Shanxi's Datong is seeing a rise in visitor numbers at historical sites, with an average of 100,000 daily visitors reported over the past week [9][13] - Xinjiang's Tianshan Tianchi is attracting over 11,000 daily visitors, with a total of over 3 million visitors this year, marking an 11% increase year-on-year [16][18] Group 3: Outdoor Activities and Events - Guangdong's outdoor sports routes are gaining popularity, with a focus on integrating various outdoor activities with natural and cultural sites, enhancing the overall visitor experience [19][21] - The Yellow River Hukou Waterfall tourism area will implement a daily visitor limit of 30,000 during the peak viewing season to ensure safety and improve the visitor experience [22][24]
错峰游持续升温 带动文旅消费新热潮
Yang Shi Wang· 2025-09-22 00:50
Core Viewpoint - The article highlights the rising trend of off-peak tourism in Jiangxi Wuyuan, driven by the allure of intangible cultural heritage, which is stimulating a new wave of cultural and tourism consumption [1] Group 1: Off-Peak Tourism - Jiangxi Wuyuan has experienced a surge in off-peak tourism, with many visitors opting to avoid holiday crowds and explore the unique charm of Huizhou culture [1] - The influx of off-peak tourists has led to an increase in reception capacity by approximately 45% compared to normal times [1] Group 2: Cultural Activities - The Xian Gao West Lake Tang cultural tourism district is bustling with activity, featuring a picturesque environment that enhances the immersive experience for visitors [1] - A lively fish lantern parade, accompanied by traditional music, showcases local cultural elements, attracting cheers and applause from the audience [1] - The district offers a variety of engaging programs, including fire pot performances and Sichuan opera, allowing tourists to fully experience the richness of Huizhou traditional culture [1]
非遗魅力激活旅游市场:错峰游持续升温 带动文旅消费新热潮
Yang Shi Wang· 2025-09-21 03:48
Group 1 - The tourism sector in Jiangxi Wuyuan is experiencing a surge in off-peak travel, with many visitors choosing to explore the unique charm of Huizhou culture before the holiday rush [1][7] - The Xian Gao West Lake Tang cultural tourism district is bustling with activity, featuring picturesque streets and immersive living scenes that attract large crowds [3] - A lively fish lantern parade has commenced, showcasing a 100-meter-long procession with various traditional lanterns and performances, creating a festive atmosphere [5] Group 2 - The district has introduced a series of engaging programs, including fire pot and Sichuan opera, allowing tourists to fully immerse themselves in the traditional culture of Huizhou [7] - The increase in off-peak visitors has led to a reception volume growth of approximately 45% compared to normal times, indicating a positive trend in tourism activity [7]
“错峰游”高涨!四川入选热门目的地全国前三
Sou Hu Cai Jing· 2025-09-14 15:08
Core Insights - The popularity of "off-peak travel" has surged in September, with Sichuan emerging as one of the top destinations in China [1][8] - Chengdu has seen over one million foreign visitors this year, marking a year-on-year increase of approximately 38.4% [1][10] - The upcoming National Day holiday is expected to further boost travel, with Chengdu ranking second in national flight bookings [3][17] Travel Trends - Sichuan ranks among the top three "off-peak travel" destinations in September, according to Meituan data [8] - The top ten "off-peak travel" destinations include Guizhou, Xinjiang, Sichuan, Hainan, Yunnan, Qinghai, Shanghai, Hunan, Inner Mongolia, and Tianjin [8] - Chengdu is also listed among the top five cities for domestic "off-peak travel" [4][8] Visitor Demographics - Young people aged 18-29 constitute 46% of the flight booking demographic for the upcoming National Day holiday [17] - The trend of "拼假" (taking strategic leave) is gaining traction, allowing workers to extend their holidays significantly [15][17] International Tourism - As of September 11, over 1.074 million foreign visitors have entered and exited Chengdu, with Thailand, Malaysia, and Singapore being the top three countries of origin [10] - Tourists from Vietnam are also visiting Chengdu, indicating a growing interest in the region among international travelers [12] Booking Trends - The peak booking days for tickets are expected to be September 15-18 and September 22-23, with September 16 anticipated as the peak day for ticket sales [19]
暑期文旅市场观察:赛事引流、小城崛起 旅游市场活力多元
Nan Fang Du Shi Bao· 2025-08-19 16:32
Core Insights - The 2025 summer tourism market is evolving, with foreign tourists exploring lesser-known cities in China and domestic tourists seeking cooler county destinations, indicating a shift towards more diverse travel experiences [1][12]. Group 1: Domestic Tourism Trends - The summer tourism market is characterized by a strong interest in theme-based travel, with cultural, cooling, and event-driven tourism gaining popularity [2]. - Domestic tourists are increasingly avoiding crowded attractions, opting for cooler and culturally rich county destinations, with a notable 15% of visitors being from the post-2000 generation and 76% being interprovincial travelers [5]. - Cities like Taiyuan, Rizhao, and Xinzou have seen a significant increase in search interest, emerging as new popular summer destinations [5][13]. Group 2: International Tourism Trends - Foreign tourists are increasingly booking flights to 144 cities in China, with a remarkable 2.6 times increase in ticket bookings to Yiwu, known as the "world supermarket," and a 9-fold increase in bookings to Datong due to its cultural heritage [5][12]. - High-speed rail has become a crucial tool for foreign tourists, with ticket bookings from Indonesian tourists increasing by 2.5 times and other nationalities seeing over 100% growth [7]. Group 3: Seasonal Travel Patterns - The off-peak travel window is opening, primarily driven by older travelers aged 50 and above, with popular domestic destinations including Shanghai, Beijing, and Sanya [9]. - The upcoming National Day and Mid-Autumn Festival create an 8-day holiday, leading to increased booking enthusiasm, particularly for international destinations like Turkey and New Zealand [11]. Group 4: Regional Growth and Emerging Destinations - Domestic tourism is experiencing multi-point growth, with provinces like Shanxi and Xinjiang leading due to their cultural and natural attractions [12]. - Emerging international destinations include Busan in South Korea, which saw an 85.8% increase in popularity, and other locations like Perth and Casablanca also showing significant growth [13].