Group 1: Tourism Market Trends - The tourism market is experiencing a surge in activity as the National Day and Mid-Autumn Festival approach, with significant increases in hotel bookings, particularly in Zhangjiajie, where the occupancy rate has risen compared to last year [1][3] - There is a notable increase in foreign tourist bookings, with a shift in source markets, including a rise in visitors from the Shanghai Cooperation Organization member countries [1] - Popular scenic spots are increasing their performance schedules from one show per day to four, with multilingual translations added to enhance the experience for international visitors [3] Group 2: Regional Highlights - In Yangzhou, there is a trend of "off-peak travel," with many tourists arriving early to enjoy a slower pace of life, leading to a spike in customized travel services [4][6] - Shanxi's Datong is seeing a rise in visitor numbers at historical sites, with an average of 100,000 daily visitors reported over the past week [9][13] - Xinjiang's Tianshan Tianchi is attracting over 11,000 daily visitors, with a total of over 3 million visitors this year, marking an 11% increase year-on-year [16][18] Group 3: Outdoor Activities and Events - Guangdong's outdoor sports routes are gaining popularity, with a focus on integrating various outdoor activities with natural and cultural sites, enhancing the overall visitor experience [19][21] - The Yellow River Hukou Waterfall tourism area will implement a daily visitor limit of 30,000 during the peak viewing season to ensure safety and improve the visitor experience [22][24]

Core Viewpoint - The article highlights the rising trend of off-peak tourism in Jiangxi Wuyuan, driven by the allure of intangible cultural heritage, which is stimulating a new wave of cultural and tourism consumption [1] Group 1: Off-Peak Tourism - Jiangxi Wuyuan has experienced a surge in off-peak tourism, with many visitors opting to avoid holiday crowds and explore the unique charm of Huizhou culture [1] - The influx of off-peak tourists has led to an increase in reception capacity by approximately 45% compared to normal times [1] Group 2: Cultural Activities - The Xian Gao West Lake Tang cultural tourism district is bustling with activity, featuring a picturesque environment that enhances the immersive experience for visitors [1] - A lively fish lantern parade, accompanied by traditional music, showcases local cultural elements, attracting cheers and applause from the audience [1] - The district offers a variety of engaging programs, including fire pot performances and Sichuan opera, allowing tourists to fully experience the richness of Huizhou traditional culture [1]

Group 1 - The tourism sector in Jiangxi Wuyuan is experiencing a surge in off-peak travel, with many visitors choosing to explore the unique charm of Huizhou culture before the holiday rush [1][7] - The Xian Gao West Lake Tang cultural tourism district is bustling with activity, featuring picturesque streets and immersive living scenes that attract large crowds [3] - A lively fish lantern parade has commenced, showcasing a 100-meter-long procession with various traditional lanterns and performances, creating a festive atmosphere [5] Group 2 - The district has introduced a series of engaging programs, including fire pot and Sichuan opera, allowing tourists to fully immerse themselves in the traditional culture of Huizhou [7] - The increase in off-peak visitors has led to a reception volume growth of approximately 45% compared to normal times, indicating a positive trend in tourism activity [7]

Core Insights - The popularity of "off-peak travel" has surged in September, with Sichuan emerging as one of the top destinations in China [1][8] - Chengdu has seen over one million foreign visitors this year, marking a year-on-year increase of approximately 38.4% [1][10] - The upcoming National Day holiday is expected to further boost travel, with Chengdu ranking second in national flight bookings [3][17] Travel Trends - Sichuan ranks among the top three "off-peak travel" destinations in September, according to Meituan data [8] - The top ten "off-peak travel" destinations include Guizhou, Xinjiang, Sichuan, Hainan, Yunnan, Qinghai, Shanghai, Hunan, Inner Mongolia, and Tianjin [8] - Chengdu is also listed among the top five cities for domestic "off-peak travel" [4][8] Visitor Demographics - Young people aged 18-29 constitute 46% of the flight booking demographic for the upcoming National Day holiday [17] - The trend of "拼假" (taking strategic leave) is gaining traction, allowing workers to extend their holidays significantly [15][17] International Tourism - As of September 11, over 1.074 million foreign visitors have entered and exited Chengdu, with Thailand, Malaysia, and Singapore being the top three countries of origin [10] - Tourists from Vietnam are also visiting Chengdu, indicating a growing interest in the region among international travelers [12] Booking Trends - The peak booking days for tickets are expected to be September 15-18 and September 22-23, with September 16 anticipated as the peak day for ticket sales [19]

Core Insights - The 2025 summer tourism market is evolving, with foreign tourists exploring lesser-known cities in China and domestic tourists seeking cooler county destinations, indicating a shift towards more diverse travel experiences [1][12]. Group 1: Domestic Tourism Trends - The summer tourism market is characterized by a strong interest in theme-based travel, with cultural, cooling, and event-driven tourism gaining popularity [2]. - Domestic tourists are increasingly avoiding crowded attractions, opting for cooler and culturally rich county destinations, with a notable 15% of visitors being from the post-2000 generation and 76% being interprovincial travelers [5]. - Cities like Taiyuan, Rizhao, and Xinzou have seen a significant increase in search interest, emerging as new popular summer destinations [5][13]. Group 2: International Tourism Trends - Foreign tourists are increasingly booking flights to 144 cities in China, with a remarkable 2.6 times increase in ticket bookings to Yiwu, known as the "world supermarket," and a 9-fold increase in bookings to Datong due to its cultural heritage [5][12]. - High-speed rail has become a crucial tool for foreign tourists, with ticket bookings from Indonesian tourists increasing by 2.5 times and other nationalities seeing over 100% growth [7]. Group 3: Seasonal Travel Patterns - The off-peak travel window is opening, primarily driven by older travelers aged 50 and above, with popular domestic destinations including Shanghai, Beijing, and Sanya [9]. - The upcoming National Day and Mid-Autumn Festival create an 8-day holiday, leading to increased booking enthusiasm, particularly for international destinations like Turkey and New Zealand [11]. Group 4: Regional Growth and Emerging Destinations - Domestic tourism is experiencing multi-point growth, with provinces like Shanxi and Xinjiang leading due to their cultural and natural attractions [12]. - Emerging international destinations include Busan in South Korea, which saw an 85.8% increase in popularity, and other locations like Perth and Casablanca also showing significant growth [13].