央视网消息：国庆、中秋双节临近，各地旅游市场热度持续攀升。在湖南张家界，当地景区依托自然风景，推出特色文旅展演和多业态旅 游体验，让游客的旅程更丰富。 随着双节临近，张家界景区附近的民宿客房预订率飙升。与去年相比，境外游客预订客房增幅较大。客源地也出现新变化，除了传统的欧 美市场外，上合组织成员国入境游和入住率占比显著提升。 与此同时，一些热门景区的演出也由原来每天一场增加到每天四场。为了让境外游客看懂剧情，景区在配合演出的大屏上增加了多语种翻 译。据张家界市文旅部门提供数据显示，9月19日至9月25日，全市酒店民宿客房入住率达69%，超过去年同期。 江苏扬州：节前"错峰游"火爆 更好体验"慢生活" 虽然距离假期到来还有几天，不过眼下，多地旅游市场已经迎来一拨节前"错峰游"的客流小高潮，在江苏扬州，这两天就有不少外地游客 提前到来，感受"慢生活"的惬意。 大同古城内的九龙壁是我国现存规模较大的明代琉璃建筑，灵动的龙纹造型和深厚的历史底蕴展示了明代琉璃工艺的魅力，让游客们纷纷 拍照留念。 离九龙壁不远的辽金古刹华严寺，游客们跟随导游聆听古建细节，驻足观赏殿内的壁画，人们在古朴的殿宇群落中感受传统建筑艺术之 美。 ...

Core Viewpoint - The article highlights the rising trend of off-peak tourism in Jiangxi Wuyuan, driven by the allure of intangible cultural heritage, which is stimulating a new wave of cultural and tourism consumption [1] Group 1: Off-Peak Tourism - Jiangxi Wuyuan has experienced a surge in off-peak tourism, with many visitors opting to avoid holiday crowds and explore the unique charm of Huizhou culture [1] - The influx of off-peak tourists has led to an increase in reception capacity by approximately 45% compared to normal times [1] Group 2: Cultural Activities - The Xian Gao West Lake Tang cultural tourism district is bustling with activity, featuring a picturesque environment that enhances the immersive experience for visitors [1] - A lively fish lantern parade, accompanied by traditional music, showcases local cultural elements, attracting cheers and applause from the audience [1] - The district offers a variety of engaging programs, including fire pot performances and Sichuan opera, allowing tourists to fully experience the richness of Huizhou traditional culture [1]

Group 1 - The tourism sector in Jiangxi Wuyuan is experiencing a surge in off-peak travel, with many visitors choosing to explore the unique charm of Huizhou culture before the holiday rush [1][7] - The Xian Gao West Lake Tang cultural tourism district is bustling with activity, featuring picturesque streets and immersive living scenes that attract large crowds [3] - A lively fish lantern parade has commenced, showcasing a 100-meter-long procession with various traditional lanterns and performances, creating a festive atmosphere [5] Group 2 - The district has introduced a series of engaging programs, including fire pot and Sichuan opera, allowing tourists to fully immerse themselves in the traditional culture of Huizhou [7] - The increase in off-peak visitors has led to a reception volume growth of approximately 45% compared to normal times, indicating a positive trend in tourism activity [7]

九月"错峰游"热度高涨，四川成为全国最受欢迎目的地之一。美团数据显示，四川入选国内"错峰游"热门目的地TOP3。途牛数据显示，成都更是跻身城 市榜单TOP5。今年以来，成都已接待超百万人次外籍游客，同比增长近四成（38.4%）。 春熙路的国内外游客。图据红星新闻 与此同时，国庆黄金周旅游市场提前升温，成都机票预订量位居全国第二，"拼假"出游成新风潮，年轻人成为主力消费群体。 今年超百万人次外国游客来成都 成都入选"错峰游"热门目的地TOP5 暑运结束，国庆未至，人少不挤、价格还实惠，9月间隙的"错峰游"是不少游客的首选。 9月11日下午，从浙江嘉兴市来成都的苏女士和两位闺蜜正在春熙路拍照打卡，"我们昨天才到的成都，准备玩两天，明天就去九寨沟。"苏女士透露，她 们是专门选择的这个时候来，"这是我们第一次来成都，天府之国嘛，一直想来看看。这个季节正好算是小淡季，错峰一下，这几天天气也很舒服。"在成 都的这几天，三人看了大熊猫，也品尝了麻辣火锅，"我们平时不吃辣的，但昨天也吃了麻辣火锅，点的是鸳鸯锅，味道不错！" 从辽宁来玩的女孩西西正和男朋友在IFS的泡泡玛特前合影，"专门选的国庆前来成都，就是怕人太多，现在来看 ...

Core Insights - The 2025 summer tourism market is evolving, with foreign tourists exploring lesser-known cities in China and domestic tourists seeking cooler county destinations, indicating a shift towards more diverse travel experiences [1][12]. Group 1: Domestic Tourism Trends - The summer tourism market is characterized by a strong interest in theme-based travel, with cultural, cooling, and event-driven tourism gaining popularity [2]. - Domestic tourists are increasingly avoiding crowded attractions, opting for cooler and culturally rich county destinations, with a notable 15% of visitors being from the post-2000 generation and 76% being interprovincial travelers [5]. - Cities like Taiyuan, Rizhao, and Xinzou have seen a significant increase in search interest, emerging as new popular summer destinations [5][13]. Group 2: International Tourism Trends - Foreign tourists are increasingly booking flights to 144 cities in China, with a remarkable 2.6 times increase in ticket bookings to Yiwu, known as the "world supermarket," and a 9-fold increase in bookings to Datong due to its cultural heritage [5][12]. - High-speed rail has become a crucial tool for foreign tourists, with ticket bookings from Indonesian tourists increasing by 2.5 times and other nationalities seeing over 100% growth [7]. Group 3: Seasonal Travel Patterns - The off-peak travel window is opening, primarily driven by older travelers aged 50 and above, with popular domestic destinations including Shanghai, Beijing, and Sanya [9]. - The upcoming National Day and Mid-Autumn Festival create an 8-day holiday, leading to increased booking enthusiasm, particularly for international destinations like Turkey and New Zealand [11]. Group 4: Regional Growth and Emerging Destinations - Domestic tourism is experiencing multi-point growth, with provinces like Shanxi and Xinjiang leading due to their cultural and natural attractions [12]. - Emerging international destinations include Busan in South Korea, which saw an 85.8% increase in popularity, and other locations like Perth and Casablanca also showing significant growth [13].