融合创新，培育消费升级新动能。消费是最终需求，新的需求可以催生新的供给，新的供给也可以创造 新的需求。文化和旅游部宣布，推出应季应景的优质产品、特色活动和优惠措施，为广大老百姓献上丰 盛的文旅大餐。组织各地开展游历山河、中秋团圆、亲子游乐及夜间消费等活动；启动"百城百区"文旅 消费三年行动计划，推出消费券、支付满减等优惠以及入境旅游消费便利措施，打造假日消费新业 态……层出不穷的新场景、新业态、新模式，正在成为假日消费市场的新热点，助推旅游消费从规模扩 张向质量提升转型，为实现旅游消费市场的可持续发展注入源源不断的动力。 消费一头连着经济大盘，一头连着百姓生活。国庆中秋假期旅游消费市场的火热景象，是我国经济持续 健康发展和人民生活水平不断提高的集中体现。下阶段，继续深化文旅融合创新，完善旅游基础设施， 培育特色旅游品牌，更好地激活文旅市场的内在动力，我们定能推动消费和经济增长相互促进、良性循 环。(明月松) 文化赋能，解锁假日消费新密码。文化是旅游的灵魂，也是假日消费的"流量密码"。各地深挖属地文化 资源，推出一系列丰富多彩的文旅产品和活动，更好满足游客多样化的消费需求。湖北省秭归县举办楚 风巡游、非遗展演、 ...

Group 1 - The upcoming National Day and Mid-Autumn Festival holiday is expected to see significant tourism activity in popular destinations such as Quanzhou, Fuzhou, and Xiamen in Fujian province, with high visitor interest in attractions like Wuyi Mountain and Gulangyu Island [1] - Inner Mongolia has launched 118 key cultural and tourism activities for the holiday, with a notable increase in booking rates, particularly for seasonal autumn-themed routes [3] - Shaanxi province has experienced over 12% growth in tourism orders compared to last year, with Xi'an being a top destination for flight bookings, highlighting the popularity of cultural sites like the Terracotta Army [4] Group 2 - In Jiangsu province, 89 museums will extend their hours during the holiday, and various cultural performances are expected to attract nearly 600,000 attendees, with a 15% increase in tourism product bookings compared to last year [5][6] - Jiangsu is implementing several public welfare measures, including free public transport for tourists and extended services to enhance visitor experience [7]

Group 1 - The event "Swim Guangxi · Enjoy the Li River" in Pingle County successfully combined sports, culture, and ecological tourism, boosting local consumption [1][2] - Over 3,000 swimmers from 116 teams across 14 provinces and municipalities participated, with swimming distances ranging from 800 meters to 2,000 meters [1] - The event attracted 19,800 visitors and generated tourism revenue of 20.58 million yuan, with consumption in dining, retail, and accommodation increasing by over 40% [2] Group 2 - Pingle County's strategy of integrating swimming events with ecological and cultural resources has created a lasting appeal, transforming a one-time event into a continuous attraction [2] - The event has led to a "returning customer effect," with organizations like the Foshan Winter Swimming Association already booking for next year [2] - Participants expressed satisfaction with the event's organization and hospitality, indicating a positive experience that encourages future visits [1][2]

Core Insights - The tourism market is experiencing steady growth, with various regions reporting significant increases in visitor numbers during the recent holiday period [1][2][3] Group 1: Tourism Performance - During the "May Day" holiday, multiple regions showcased impressive tourism statistics, with Heilongjiang receiving 9.215 million visitors, a year-on-year increase of 13.8% [1] - Hubei's A-level tourist attractions welcomed 12.1703 million visitors, marking a 24.15% increase compared to the previous year [1] - Gansu's rural tourism attracted 3.346 million visitors, with spending reaching 1.154 billion yuan, reflecting growth rates of 18.5% and 29.81% respectively [1] - Guangdong's monitored red tourism sites received 774,000 visitors, up by 12.2% year-on-year [1] Group 2: Innovative Tourism Products - Various regions are enhancing their tourism offerings by integrating cultural elements and hosting diverse holiday activities, such as over 100 events in Chongqing that include sports and music [2] - Zhejiang's Dongqian Lake resort introduced the "Qianhu Has Drama" theme with over 20 creative activities, including immersive performances and music events [2] - Yunnan's Dali Ancient City hosted a themed lantern festival, providing visitors with a blend of cultural experiences and local cuisine [2] Group 3: Rural Tourism and Community Engagement - Rural tourism is thriving, with events like basketball matches and cultural performances in Guizhou attracting significant participation and engagement [2] - Jiangxi's Nancheng organized a series of cultural and sports activities that combined traditional farming practices with intangible cultural heritage [2] Group 4: Red Tourism and Educational Initiatives - Red tourism is being enriched through interactive and educational activities, such as the "Revolutionary Army Blanket Friendship" event in Anhui, which attracted 24,000 visitors [3] - Henan's New County implemented programs like "Little Docents" to make red education more engaging [3] - Shandong's immersive performance "Yimeng Mountain Melody" transformed traditional exhibitions into interactive experiences [3] Group 5: Management and Visitor Experience Enhancements - Many tourist sites are optimizing management practices by extending operating hours and increasing night activities, such as the Hunan Museum extending hours to 8 PM and adding 5,000 reservation slots daily [3] - The Qin Shi Huang Mausoleum in Shaanxi introduced night openings with an additional 15,000 tickets available each day [3] - Various regions are implementing measures to improve visitor experiences, including increased transportation options and volunteer support [3]