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端午假期江苏迎客超1240万人次
Xin Hua Ri Bao· 2025-06-02 22:02
Core Insights - The Dragon Boat Festival holiday in Jiangsu from May 31 to June 2 saw a total of 12.42 million visitors and a total consumption of 4.693 billion yuan, representing a year-on-year increase of 2.15% and 0.20% respectively [1] - Despite adverse weather conditions, the tourism sector in Jiangsu managed to achieve slight growth in visitor numbers and spending [1] - The province launched over 1,880 cultural and tourism activities during the holiday, highlighting the integration of intangible cultural heritage with tourism [1] Group 1: Visitor Statistics - A total of 12.42 million visitors were recorded across 644 A-level tourist attractions, 195 key rural tourism villages, and 84 museums [1] - The total consumption reached 4.693 billion yuan, with a 1.5% year-on-year increase in off-site tourism consumption through UnionPay channels [1] Group 2: Cultural Activities - The "Water Rhythms Jiangsu" event featured various cultural activities, including dragon boat races and heritage exhibitions, attracting significant participation [2] - The holiday also included 584 performances, with attendance reaching 287,000 and ticket revenue increasing by 574% year-on-year to 224 million yuan [2] Group 3: Sports and Family Engagement - The Dragon Boat Festival coincided with Children's Day, leading to increased family visits to attractions, with ticket bookings for major scenic spots rising by 25% [3] - The integration of sports events with tourism was evident, as local football leagues and dragon boat races attracted large crowds and boosted local tourism spending [3] Group 4: Promotional Offers - Various local governments introduced promotional packages, including free admission to popular attractions and discounts on travel services, to enhance visitor experience [4] - Specific initiatives included free public transport for tourists in Changzhou and the distribution of over 3,000 tourism vouchers in Suqian [4]
带动消费2.1亿,17项国家级赛事、24项省级赛事落户临沂
Qi Lu Wan Bao Wang· 2025-05-26 14:13
齐鲁晚报.齐鲁壹点姜曼 制定了《关于提振体育消费的工作措施》。明确了商文体旅融合提振消费的发展路径和重点任务。截至目前,全市共举办国家级、省级 及该市大型自主品牌赛事40余场次,各类群众赛事600余场次,实现赛事引流10万余人次,带动相关消费2.1亿元。加大了对上争取力 度。经与国家体育总局、省体育局积极对接,截至目前,中国女篮热身赛、山东省田径冠军赛等17项国家级赛事和24项省级赛事落户临 沂。同时,2025赛季CBA、WCBA等30项国家级、省级赛事,正在积极对接中。策划举办了一批融合性赛事。山东户外运动休闲季释放 冰雪消费新活力,雪季期间,全市4大滑雪场累计接待游客16万人次,实现综合消费收入9000余万元;沿沂河马拉松系列赛激发县域消费 新动能,沂河新区和临沭站,吸引18000名选手参赛,王羲之故居、朱村等30余家景区面向参赛选手免门票开放,与市住建局联动开 展"沂马有礼"购房优惠活动,带动消费1.08亿元;赛事活动"进景区、进街区、进商圈"打造联动消费新引擎。成功举办第九届万人健步 行、"走遍蒙山沂水"万人登山踏青活动、岱崮50越野挑战赛等系列活动,配套打造住房群团购、远通汽车展、金鹰家电以旧换新等 ...
新场景·新体验·新举措——五一假期旅游消费市场活力十足
Xin Hua She· 2025-05-05 03:11
5月4日,夜幕降临,江苏无锡拈花湾景区地标AI塔亮起华灯。1500架无人机以塔为轴,在夜空中执 笔:拈花一指缓缓触达塔尖,巨大的蓝莲花焰火瞬间触发,蓝色焰火如星河般倾泻而下。"科技+自然 +文化"多维融合带来的沉浸式体验,引来游客阵阵叫好。 旅游产品供给丰富,新兴场景蓬勃发展。各地旅游景区深挖文化潜力,结合自身特点,开展多种假日活 动。重庆市各大景区景点结合"五一"主题推出文旅节庆活动100余场,涵盖体育、音乐、国潮等多个方 面。浙江省东钱湖旅游度假区推出"钱湖有戏"主题活动,南宋风华沉浸剧场、湖光音乐会、疗愈市集等 20余项创意活动轮番上演。云南大理古城旅游度假区举办"七彩云灯·侠影江湖"主题灯会,举办主题演 艺沉浸式活动,游客可赏古韵塔影、逛创意摊位、尝烟火美食、挑手作好物、聆听街头音乐。 红色旅游展演结合,丰富形式寓教于游。安徽合肥渡江战役纪念馆开展"革命军毯战友情深"等主题活 动,假期前三日累计接待2.4万人次。河南省新县举办"小小讲解员""红色故事大家讲"等特色活动,让 红色教育更加生动鲜活。山东临沂天蒙景区大型行进式沉浸式实景互动演艺《沂蒙山小调》成功首演, 让红色文化从"展板陈列"变为"沉浸式体 ...
自然观|望仙谷的“仙气”何来
Core Viewpoint - The article highlights the transformation of Wangxiangu, a former mining area in Jiangxi Province, into a thriving eco-tourism destination, showcasing the successful integration of ecological restoration and rural revitalization efforts [1][2][3]. Group 1: Ecological Restoration and Development - Wangxiangu has undergone significant ecological restoration, shifting from a resource-extraction model to an eco-prioritized development approach, emphasizing the concept that "green mountains and clear waters are as valuable as mountains of gold and silver" [2][3]. - The local government has attracted 2.6 billion yuan in social capital for the unified planning and ecological restoration of over 600 hectares of land surrounding Wangxiangu, aiming to enhance natural resources and promote eco-industrialization [2]. Group 2: Tourism and Economic Impact - Wangxiangu has become a popular national AAAA-level tourist attraction, receiving over 2 million visitors in 2023 and generating tourism revenue exceeding 1 billion yuan [3]. - The "scenic area + farmers" cooperation model has created tens of thousands of job opportunities, encouraging many villagers to return and engage in specialty farming, handicrafts, and hospitality businesses, thus increasing local income [3]. Group 3: Cultural Heritage and Community Engagement - The development strategy incorporates both natural and artificial restoration methods, preserving local cultural heritage while enhancing the natural landscape, thereby creating a unique cultural experience for visitors [2]. - The project emphasizes the importance of respecting nature, preserving culture, and benefiting the local community, aligning with the broader concept of a "community of life between humans and nature" [3].