Core Viewpoint - Philips showcased its health technology solutions at the 8th China International Import Expo, emphasizing the "Integrated Care" concept for personal care, which combines effective cleaning with gentle care across oral, skin, and scalp health [1][3]. Group 1: Health Consumption Trends - The health industry is experiencing rapid growth as consumer attitudes shift from "post-treatment" to "daily prevention," with 94% of Chinese consumers considering health management important and 47% of young people frequently purchasing health products [3]. - Common pain points in daily care include concerns about damaging gums during oral cleaning, skin irritation from shaving, and hair damage from high-temperature drying [3]. Group 2: Technological Solutions - Philips introduced several innovative products, including the Sonicare toothbrush, which utilizes 33 years of research in sonic cleaning technology to effectively clean hard-to-reach areas and remove up to 20 times more plaque [4]. - The newly launched Burgundy Diamond AI electric toothbrush features SenseIQ technology that adjusts brushing pressure in real-time, improving gum health by 15 times in six weeks [6]. - The new 9 Series Pro shaver employs innovative technology for a close shave while minimizing skin irritation, achieving a depth of 0.08 mm [6][10]. Group 3: Consumer Engagement and Promotions - The "Youth Ageless Rejuvenation Station" at the expo attracted significant attention, allowing visitors to experience the benefits of Philips' technology firsthand, leading to enthusiastic feedback and immediate purchases [3][10]. - During the expo, Philips offered exclusive discounts and benefits for its products, including up to 85% off on star products during the "Double Eleven" shopping festival, along with membership perks such as extended warranties and personalized health services [8][10]. Group 4: Future Directions - Philips aims to integrate advanced health technology into daily life, supporting the "Healthy China 2030" initiative by focusing on professional products, technology, and services [11].

江风拂过黄浦江，"四叶草"再度敞开怀抱，迎接年度"东方之约"。 第八届中国国际进口博览会上，全球健康科技领军企业飞利浦以"净护合一"为个护核心主张，携口腔净 护、肌肤净护、头皮养护三大健康科技解决方案亮相。 展会期间，勃艮第红钻石AI（人工智能）电动牙刷首秀、旋护新9系Pro剃须刀首发等多款新品集中登 场，同步叠加"双十一"国补优惠与会员专属福利，为消费者带来高效清洁与温柔呵护兼具的日常健康护 理新选择。 聚焦健康消费新趋势，提出"净护合一"新主张 随着健康观念从"事后治疗"向"日常预防"转变，大健康产业迎来快速发展期。数据显示，94%的中国消 费者将健康管理视为重要事项，47%的年轻人经常购买健康产品和服务，部分人群年均健康消费超万 元。然而，日常护理中"清洁尺度难把控"的痛点普遍存在——口腔清洁担心损伤牙龈、剃须怕泛红刺 痛、吹发畏惧高温伤发等问题，让不少人陷入"想清洁又怕伤害"的矛盾。 针对这一需求，飞利浦个护依托专业医疗科技积淀，提出"净护合一"个人护理新主张。通过AI智能感 应、精准控压、旋提科技与沙龙级吹护等领先技术，将高效清洁与温柔呵护融为一体，覆盖口腔、肌 肤、头皮三大核心护理场景，为不同人群 ...

二是按人群细化产品。 飞利浦在展台中央介绍了其今年首发新品旋护新9系Pro剃须刀，该产品可剃净皮下0.08毫米的胡须，单 机定价为3000元左右，适配追求品质生活的高净值人群。 一款用于卫生间的清洁剂可以衍生出多少种商品？在第八届中国国际进口博览会(下称"进博会")的现 场，记者在葡萄牙家居清洁品牌茉汰(Mootaa)的展台上看到，商家针对头发、水垢、纸屑，推出了专用 的清洁剂。 "细分"正成为参展商们的新品开发逻辑。 首先是把使用场景分得更细一些。 连续八届参展的茉汰在本届进博会首发绿色天然系列新品。该系列产品覆盖衣物清洁、浴室除垢、厨房 去油等三个家庭清洁场景。据其现场工作人员介绍，该系列产品原在欧洲市场销售，但是引进中国市场 后将SKU(最小存货单位)从4款增加至7款，"国外多为多功能一体清洁剂，我们针对中国市场拆分为厨 房清洁剂、洗洁剂、地板清洁剂等，其中厨房清洁剂还加大了去污的有效成分，适配灶台重油污需 求。"该工作人员补充。 今年茉汰还计划推出卫生间香氛洁厕球，工作人员正在进博会上收集消费者香型投票，结果将直接决定 新品最终香型。 "除场景细分外，产品规格也需适配。"上述工作人员解释，"国外用户偏 ...