Group 1 - The consumer market is showing a steady recovery driven by effective consumption-boosting policies, with food and beverage products performing exceptionally well during the "618" shopping festival [1] - According to a survey, 42.6% of consumers purchased food products like snacks and fresh produce, while 40.2% bought beverages such as alcohol and milk during the "618" event [1] - The survey indicates a significant shift in consumer perception, with nearly 40% viewing food as a "health management tool" and 56.6% using it for "emotional regulation" [1] Group 2 - The trend of weight management is becoming integrated into daily life, with 80% of consumers actively engaging in weight management practices [2] - The intersection of consumption stimulation and the Healthy China strategy is creating a stable consumer base for health-oriented food and beverage products [2] - E-commerce platforms are positioned to bridge the gap between health supply and consumption upgrades, promoting the core demand for healthy and safe eating [2] Group 3 - Experts recommend that consumers pay attention to product labels and nutritional information when selecting health foods to ensure they meet personal health needs [3] - Maintaining a balanced diet and properly combining various food types is essential for maximizing the value of health foods in daily nutrition [3]

一、万店帝国的崛起轨迹 成立于2017年的"零食很忙"与2019年诞生的"赵一鸣零食"，通过2023年战略合并形成"鸣鸣很忙"双品牌矩阵，仅用8年时间便构建起覆盖全国28省的14,394 家门店网络，其中58%分布于县城与乡镇。2024年GMV突破555亿元，日均新开门店21家，全年交易单数超16亿次，会员复购率达75%。其营收从2022年 的42.86亿元飙升至2024年的393.44亿元，验证了"薄利多销"模式的爆发力。 图片来源36kr侵删 二、下沉市场的精准卡位策略 鸣鸣很忙的成功源于对中国城镇化进程的深度绑定： 县域经济红利捕捉：中国常住人口城镇化率已达67%，但县域消费长期处于"高需求、低供给"状态。通过将58%门店下沉至县城与乡镇，鸣鸣很忙填补了 国际品牌与区域小店的中间空白带； 加盟生态重构：99.5%收入来自商品销售，颠覆传统加盟商"赚取加盟费"的盈利逻辑，通过规模化采购让利加盟商，形成共生关系。 图片来源：http://mip.rkkst.com/ 消费平权实践：以比传统商超低25%的定价策略，打破下沉市场"高价低质"困局，实现无糖酸奶、进口零食等品类的城乡同价； M型社会适配：在经济增速 ...