种业"芯片"攻关同步推进。为确保种源纯正，2023年，岑溪展开了一场"寻鸡行动"——从14个乡镇精选 2万多羽纯正鸡苗进行育种，通过多次筛选，培育出最优种鸡。在安平镇富宁村，农民覃勇志培育的"岑 小鸡"新品种已养殖种鸡1.5万羽，年产值超360万元。"下一步将带动超百户养殖户。"这位新型农人正 将实验室成果转化为田间生产力。 "我们将打造鸡文化主题园，发展观光农业。"当地相关部门负责人透露。在梨木镇规划中，游客可体验 捡蛋、喂鸡等农事活动，产业链正向文旅融合延伸，到2027年实现年出栏5000万羽，全产业链产值突50 亿元。(李志刚) 在广西壮族自治区岑溪市梨木镇社护村养殖户的鸡粪经过科学处理后都变成了有机肥，每吨能卖600 元。在岑溪，今年将全面释放养殖目标产能3500万羽三黄鸡，将孵化出年产值超15亿元的产业集群。岑 溪三黄鸡养殖始于清末，它不仅是两广宴席的标配，更远销港澳及东南亚。2016年，获批国家地理标志 保护产品，正式定名"岑溪古典鸡"。 傍晚，最后一辆冷链车驶出马路镇加工厂，这些车辆将穿梭于400多家连锁餐厅，把桂东深山的滋味送 往全国餐桌。冷链物流和预制菜技术是市场扩张的关键，在马路镇屠宰加工 ...

以下文章来源于深眸财经 ，作者关注代餐的 深眸财经 . 洞察商业逻辑，深研行业趋势，有态度有深度，做国内领先智库型财经媒体，入驻平台70+。联系方 式：chutou0311 国内代餐市场谁能主宰？ 作者丨 橙西 来源丨 深眸财经 一瓶奶昔替代午餐，一根蛋白棒扛过加班长夜，一盒即食鸡胸肉成为健身标配，这些装在瓶瓶罐罐里 的"科学营养"，正以年均30%的增速席卷中国消费市场。 根据中国报告大厅数据，从2017年的58.2亿元到2023年的1750亿元，代餐赛道用六年时间膨胀30 倍，成为减重经济中最炙手可热的黄金赛道。 其中，以王饱饱、鲨鱼菲特、ffit8、WonderLab等为代表的新锐品牌，快速崛起。 将投中网设为"星标⭐"，第一时间收获最新推送 WonderLab成立首年销售额破6000万元，ffit8蛋白棒一年卖出1050万根，鲨鱼菲特即食鸡胸肉累 计销量1.5亿袋。站在买单前线的，是20-40岁的中青年群体，他们占消费者的90%，其中70%为 女性，为"躺瘦"梦想年均投入超3000元。 然而，狂欢背后暗流涌动，代餐复购率低、轻食餐厅闭店率高，产品能量虚标、菌群超标、寄生虫风 险频发，行业标准缺失让"科学 ...

Core Viewpoint - Hospitals are entering the healthy meal market by offering scientifically designed weight loss meals, addressing the needs of urban consumers seeking effective dietary solutions [1][2][4]. Group 1: Market Response - The introduction of weight management meals by hospitals is a direct response to the challenges faced by individuals trying to lose weight, highlighting the importance of diet in weight management [2][4]. - Hospitals are leveraging their medical expertise to build trust with consumers, differentiating their offerings from traditional meal services [6][9]. Group 2: Cost Structure and Efficiency - Hospitals have a natural cost advantage due to their ability to utilize existing kitchen facilities and supply chains, reducing overhead costs associated with traditional restaurant operations [8]. - The integration of clinical nutrition services into hospital meal offerings creates a unique value proposition that traditional meal providers struggle to match [11]. Group 3: Innovation and Market Expansion - Hospitals are innovating by creating meals that balance taste and health, using natural spices to enhance flavor while maintaining low salt, fat, and sugar content [10]. - The potential for collaboration between hospitals and catering companies is emerging, with opportunities to develop new products based on clinical nutrition research [14]. Group 4: Consumer Expectations and Future Trends - Consumers are increasingly demanding quantifiable health benefits from their meals, moving beyond basic calorie counts to more detailed nutritional information [16]. - The shift towards evidence-based health consumption is positioning hospitals as key players in defining nutritional standards and practices in the meal industry [16].

前些年，很多消费品牌经历了一场流量狂欢。平台红利、品类风口、资本助推，让大家在GMV竞赛中高歌猛进。 但当时代回归冷静，除却靠烧钱做出增长的品牌一一破灭，能在缝隙中抓住红利的品牌也一样要面对全新的考验，就是能否承受付费流量的极致考验和线 下渠道的长期坎坷。 如果他能摆脱路径依赖，在当下阶段跨越出新的阶梯，那算是又穿越了一个周期，有机会在新商业环境下继续放大。但纵观2025年的消费行业，这样穿越 时代屏障和获得逆势增长的新品牌寥寥无几，暴肌独角兽是我们发现在健康轻食领域，依然保持创新、增长势头的一个难得案例。 从2022年的对话中，我们就发现这是一个非常擅长挖掘流量洼地的年轻团队，不仅通过独立运营和激励机制，把抖音、京东、拼多多等渠道都做到数亿规 模，也跑出了黑咖啡、鸡胸肉等爆款单品。 在最近与暴肌独角兽品牌创始人郑国煜的沟通中，我们又从这个轻食品牌发现不少惊喜的成长。除了最近发布上篇报道中涉及的品牌战略和团队思考，还 有在其最擅长的流量渠道运营上，他们又找到了新的解法和进击路径。 暴肌独角兽品牌创始人郑国煜 比如在品牌10亿规模后，通过明星切片做更高效率的投放；用同样的投流比例，测试出更高效的转化方式；从游击 ...

Group 1 - The consumer market is showing a steady recovery driven by effective consumption-boosting policies, with food and beverage products performing exceptionally well during the "618" shopping festival [1] - According to a survey, 42.6% of consumers purchased food products like snacks and fresh produce, while 40.2% bought beverages such as alcohol and milk during the "618" event [1] - The survey indicates a significant shift in consumer perception, with nearly 40% viewing food as a "health management tool" and 56.6% using it for "emotional regulation" [1] Group 2 - The trend of weight management is becoming integrated into daily life, with 80% of consumers actively engaging in weight management practices [2] - The intersection of consumption stimulation and the Healthy China strategy is creating a stable consumer base for health-oriented food and beverage products [2] - E-commerce platforms are positioned to bridge the gap between health supply and consumption upgrades, promoting the core demand for healthy and safe eating [2] Group 3 - Experts recommend that consumers pay attention to product labels and nutritional information when selecting health foods to ensure they meet personal health needs [3] - Maintaining a balanced diet and properly combining various food types is essential for maximizing the value of health foods in daily nutrition [3]

凌晨三点，26岁的程序员小谢刷新着购物车，毫不犹豫地拍下一块标价上万元的限量滑雪板。第二 天傍晚，他却挤在北京永辉超市的打折生鲜区，专注地挑选着七折的鸡胸肉和临期酸奶。 在今年的消费图景中，这种 "精致穷"+"情绪富" 的混搭消费行为，早已不再稀奇。一边为音乐节门 票豪掷千金，一边在几款app之间切换三小时比价只为多省几块钱；一边追逐限量版Labubu，一边在 奥莱折扣区淘换季服装。 " 过去大家消费是买个物品，现在年轻人是买种心情 "，一位消费行为研究者如此总结。据统计， 2024年中国青年消费需求类型中，"取悦自我"占比高达46.28%。这种"悦己消费"正在成为越来越多 人生活里的刚需。 2025年的消费，确实" Next Lev el "了：它更分裂，也更清醒；更重视即时感受，也更精于长远计 算。 由此， 虎嗅发起视频内容征集 ，向全网创作者发出邀请： 说说你观察到了哪些消费 "新" 现象？ 讲 讲你对"2025年消费"的观察与思考 ~ 无论你是洞察敏锐的消费观察者，还是表达犀利的内容创作者，只要你愿意以视频形式分享对消费的 理解，并投稿，优质作品将有机会 转发至 虎嗅 视频号 ，瓜分虎嗅 千元奖金池… ...

以下文章来源于凤凰网 ，作者陈默 凤凰网 . 关心生长的力量，凤凰网官方公众号 找不到代替客户。 作者 陈默｜排版 魏蔚 来源 | 凤凰网 (ID: ifeng-news) "中国人愿意花更多的钱买美国鸡爪吗？没有美味的鸡爪，你能扛几天？"一个月前的4月 9日，特朗普宣布对全世界征收"对等关税"的第7天，美国网友Luis在小红书上发布了一 篇帖子。 中国是全世界最大的鸡爪进口国和消费国，也是全世界最大的猪肉消费国、最主要的猪 副 产 品 （ 猪 内 脏 、 猪 头 、 猪 蹄 等 ） 买 家 。 而 美 国 多 年 来 都 向 中 国 出 口 鸡 爪 与 猪 副 产 品。"关税战"一来，Lu is的帖子也一下火了，评论超过800条。 有网友调侃了美国近期因禽流感而来的"蛋荒"："不用担心，现在你们连鸡蛋都没了，拿 什么来养鸡卖？" 也有网友搬出排行榜说话："我们这里的鸡爪子多数是巴西的。"——2024年，巴西是中 国最大的鸡爪进口国，美国排在第四位。 中美网友们在评论区的激烈嘴仗所映射的现实是，在这个不平静的4月，鸡爪与猪副产 品，也成了备受关注的一大中美贸易焦点。 "特朗普第一次上台的时候就加过关税，最后这 ...

Core Insights - Aojinqi has been awarded the titles of "National Sales Champion of Meat Strips" and "Top Brand of Meat Strips in China" by iiMedia Research, a leading third-party data mining and analysis agency in the new economy sector [1][5]. Group 1: Market Position and Recognition - Aojinqi's recognition is based on rigorous research and statistical confirmation of the meat strip market in China, utilizing iiMedia Research's CMDAS big data system [5]. - iiMedia Research operates a global real-time data network covering over 135 countries and regions, monitoring more than 3,000 core business indicators [5]. Group 2: Product Innovation and Quality - Aojinqi's success in the competitive meat snack market is attributed to its commitment to quality and innovation, particularly with its flagship product, the "Big Strip Meat Strip," which contains 80% meat and offers a unique texture [6]. - The product is available in various flavors and packaging sizes to cater to diverse consumer preferences and occasions [6]. Group 3: Brand Development and Market Strategy - Aojinqi has expanded its product range and brand presence since its establishment in 2014, producing over 10,000 tons of products daily and achieving significant market penetration across various regions in China [12][13]. - The company has established a robust distribution network with over a thousand signed distributors and partnerships with major retail chains and e-commerce platforms [13]. Group 4: Future Outlook - Aojinqi aims to continue its innovative approach and consumer demand exploration to launch more high-quality products, solidifying its leading position in the leisure meat product market [14].

Core Insights - Lin Xiaosheng has been recognized as a key leading enterprise in agricultural industrialization in Huimin County, Shandong Province, indicating its role in promoting high-quality modern agriculture [1][4] - The brand focuses on product innovation to meet consumer demands for health and taste, establishing a competitive edge in the market [1][5] Group 1: Company Overview - Lin Xiaosheng was established in 2019 and has developed a range of core products including oyster sauce, soy sauce, and seasoning sauces [1] - The brand has been referred to as one of the "new seasoning four little dragons" in the industry, highlighting its rising prominence [1] - Lin Xiaosheng ranked third in the JD 2025Y618 basic seasoning competition list, alongside industry giants like Haidilao and Lee Kum Kee [1] Group 2: Business Model and Strategy - The company integrates product development with local agricultural resources, utilizing high-quality local ingredients such as chili peppers, wheat, soybeans, and white feather chickens [4] - Lin Xiaosheng's chicken breast sauce, for example, consumes approximately 5,000 chicken breasts daily, equivalent to the output of a small to medium-sized farm [4] - The brand's model not only addresses the challenge of selling local agricultural products but also enhances the value of these products through branding [5] Group 3: Infrastructure and Operations - Lin Xiaosheng has established its own factory in Huimin County, covering over 10,000 square meters, which includes standardized workshops and a chili cultivation center [5] - The company aims to elevate the added value of local agricultural products and expand their market reach nationally [5] Group 4: Community Impact and Future Plans - Lin Xiaosheng's operations contribute to local employment and support farmers in negotiating better prices for their products [4][5] - The company is committed to continuously observing market trends and developing products that align with consumer health demands while benefiting local farmers [5]

原标题：从"出口标准"到全球品牌：春雪食品如何让中国鸡肉端上世界餐桌？ 初夏时节，胶东半岛的微风中带着一丝清爽，而春雪集团的生产基地内却是一派热火朝天的景象。 走进春雪集团的生产厂区，厂房里的温度、湿度甚至空气流动都在严密控制之下，身穿防护服的员工们 在现代化流水线上有条不紊地操作。眼前的白羽鸡在检验、宰杀、分割、滚揉、调理与包装等环节 中"闯关"般地被一一标记、质检，井然有序地进入下一道工序。 这样的现场并不只是为了展示给外人看的"标准模式"，而是长期践行的"出口级"规范。用春雪食品 集团总经理郑钧的话来说，"我们十几年前就已经采取这种级别的食品安全措施，只有把底线放在最高 处，才能谈更高水平的竞争和创新。" 品质突围：用"出口级"标准重塑中国鸡肉价值 "让中国人吃上好鸡肉"一直是春雪食品的品牌宣言。自1991年春雪食品集团成立以来，其食品生产 历史从未中断过，鸡肉制品成为了春雪的"金字招牌"。 在参观厂区的过程中可以看到，春雪食品正试图在养殖端、生产端与消费终端都建立起一套更加深 度的品质管理体系。春雪食品集团深耕行业30年，产品远销日本、欧盟、英国等20余个国家和地区。公 司一直坚持产品"内销与出口同标 ...