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网红品牌,被申请破产清算
Nan Fang Du Shi Bao· 2026-01-30 01:29
Core Viewpoint - The company 麦趣尔 is facing a bankruptcy liquidation application from its creditor, 广州市铭慧机械股份有限公司, which may lead to a delisting risk for its stock if accepted by the court [1][4]. Group 1: Bankruptcy and Financial Status - 麦趣尔 has received a bankruptcy liquidation application from its creditor, which is a supplier of machinery, due to unpaid debts totaling 595.49 million yuan [4]. - The company claims it does not meet the legal conditions for bankruptcy, asserting that its operations are normal and it does not have insufficient assets to pay debts [4]. - As of January 28, 2026, 麦趣尔 has been involved in 84 legal cases, with 27 instances of being listed as a defendant since 2022, involving a total amount of 2.21 billion yuan [10]. Group 2: Historical Performance and Market Position - 麦趣尔, once a popular brand due to its online marketing, has faced significant challenges since the "丙二醇" incident in 2022, leading to continuous losses exceeding 7 billion yuan from 2022 to the third quarter of 2025 [3][10]. - The company had previously experienced a turnaround in 2020 and 2021, but the trust crisis from the contamination incident severely impacted its sales and brand image [9][10]. - 麦趣尔's financial performance has shown a net profit of approximately -3.51 billion yuan in 2022, -970 million yuan in 2023, and -230 million yuan in 2024, with a further loss of about -330 million yuan in the first three quarters of 2025 [10]. Group 3: Business Operations and Product Line - 麦趣尔, established in 2002, specializes in dairy product manufacturing and bakery food chain operations, offering over 20 types of products including sterilized milk and flavored milk [6]. - The company initially struggled with brand recognition outside of Xinjiang but gained popularity through collaborations with influencers and effective online marketing strategies [8][9].
麦趣尔被申请破产清算
Bei Jing Shang Bao· 2026-01-28 23:37
Core Viewpoint - The company 麦趣尔 is facing a potential bankruptcy situation as a creditor has applied for its liquidation, which could lead to a risk warning for its stock. The company has been experiencing continuous losses since 2022, raising concerns about its financial stability and future operations [1][2]. Financial Situation - 麦趣尔 has reported negative net profits for three consecutive years, with figures of approximately -351 million yuan in 2022, -97.1 million yuan in 2023, -230 million yuan in 2024, and -33 million yuan in the first three quarters of 2025 [4]. - The company's revenue has also declined significantly, with reported revenues of about 989 million yuan in 2022, 709 million yuan in 2023, 635 million yuan in 2024, and 463 million yuan in the first three quarters of 2025 [4]. - As of mid-2025, 麦趣尔's total assets were approximately 1.075 billion yuan, with total liabilities of about 855 million yuan, resulting in a debt-to-asset ratio of 79.55%, which increased to 83.04% by the end of the third quarter [4]. Legal and Operational Challenges - 麦趣尔 has been involved in multiple legal disputes, being listed as a defendant 84 times, with 27 cases resulting in it being an enforcement target, amounting to 221 million yuan in total claims [2]. - The company has faced significant penalties due to food safety violations, including a fine of 73.15 million yuan, which has severely impacted its financial performance [3][4]. - Despite the bankruptcy application, 麦趣尔's operations are reported to be normal, and the company has filed objections to the bankruptcy claim, indicating a potential path for restructuring or debt resolution [2][5]. Market Position and Future Outlook - 麦趣尔's core business includes the production and sale of dairy products and baked goods, with a product range that includes sterilized milk and flavored milk beverages [3]. - The company’s stock may face delisting risk if the bankruptcy application is accepted, but experts suggest that the likelihood of immediate delisting is low, as the company has not yet been deemed insolvent [2]. - The management is committed to maintaining operational stability and improving management practices moving forward [2].
麦趣尔被债权人申请破产清算,公司已持续亏损三年多
Bei Ke Cai Jing· 2026-01-28 06:29
Core Viewpoint - The company 麦趣尔 is facing potential bankruptcy as a creditor has applied for its liquidation, leading to a decline in its stock price and raising concerns about its financial stability [1][2]. Group 1: Bankruptcy Application - 麦趣尔 has received a notice regarding a bankruptcy liquidation application from its creditor, 广州市铭慧机械股份有限公司, which is a supplier of machinery to the company [1]. - The creditor has filed the application with the 昌吉州中院, citing unpaid debts related to a contract for machinery worth 8.507 million yuan, of which 麦趣尔 has only paid 30% [1]. Group 2: Financial Performance - 麦趣尔 has reported continuous losses for over three years, with net profits attributed to shareholders of approximately -351 million yuan in 2022, -97 million yuan in 2023, and an estimated -230 million yuan in 2024 [2]. - For the first three quarters of 2025, the company reported a net loss of about -33 million yuan [2]. Group 3: Current Operations and Legal Status - As of January 28, 2026, 麦趣尔 has not received any court ruling regarding the bankruptcy application and is actively contesting the claim [2]. - The company asserts that its operations are currently normal and does not meet the legal criteria for bankruptcy under the relevant laws [2].