Core Viewpoint - Leading real estate companies are actively constructing a closed-loop ecosystem that integrates "non-heritage IP excavation + community scene embedding + lifestyle cultivation," reflecting a strategic transformation in response to cultural confidence, consumer quality upgrades, and sustainable development [5][28]. Group 1: Innovative Application of Non-Heritage Design Elements - The innovative application of "non-heritage" design elements in residential projects transcends mere aesthetic decoration, becoming a key pathway for the real estate industry to respond to cultural confidence awakening and consumer quality upgrades [5]. - This practice effectively activates the contemporary vitality and practical value of endangered traditional crafts, deeply shaping the unique cultural temperament of communities and significantly enhancing residents' cultural identity and sense of belonging [5]. Group 2: Case Studies of Non-Heritage Integration - The "Poly Bund Sequence" project in Shanghai is the first residential development to integrate "non-heritage craftsmanship" with "low-carbon prefabricated technology," recognized as Shanghai's first "non-heritage historical preservation residential" project [7][8]. - The project features the meticulous replication of the intangible cultural heritage "cement roughening with embedded pebbles," involving 11 processing steps and requiring approximately 80 kg of pebbles per cubic meter of wall surface [7]. - The "Poly Haiyan Tianjun" project in Ningbo transforms traditional crafts like Ningbo bamboo weaving and gold and silver embroidery into modern design elements, creating a cultural backdrop for the community [10][11]. - The "Dongwangfu" project in Wuxi draws inspiration from classical gardens, employing traditional craftsmanship to create a unique spatial layout, showcasing living heritage in contemporary residential design [20][22]. Group 3: Cultural and Community Development - Leading real estate companies are building a model for cultural preservation, urban organic renewal, and effective community governance through the integration of non-heritage IP and community development [28]. - The empowerment effect of non-heritage IP on communities has extended from architectural texture to community operation, marking a significant shift towards a new era driven by "cultural depth" and "spiritual value" [28]. - Culture has become a core capital defining the future of residential living, emphasizing the importance of cultural identity in community development [28].

Highlights - The article discusses the current trends in the real estate market, focusing on product dynamics, customer trends, and residential structure characteristics [1] - It highlights the seasonal decline in new housing supply due to the Spring Festival, with a significant drop in supply and varying trends in transaction volumes across different city tiers [3][10] - The article emphasizes the increasing demand for larger residential units and the shift towards higher-priced properties in certain regions [17][19] Product Highlights - Nanjing Zhongtian Jinning Fenghua is located in the core area of Jiangning District, with comprehensive commercial and educational resources [2][39] - The project targets local improvement demand, featuring a modern design with aluminum panel facades and spacious glass elements [2][42] Market Supply and Demand - In February, the supply of new homes in 100 typical cities fell to 482 million square meters, a year-on-year decrease of 40.1% and a month-on-month decrease of 58.9% [10] - Transaction volume in the same cities reached 1,176 million square meters, showing a year-on-year increase of 14.1% but a month-on-month decline of 14.3% [10] - The article notes that the transaction structure is shifting towards larger units, with the 120-140 square meter segment maintaining its share compared to last year [17] Regional Analysis - The article provides insights into the supply and demand dynamics across different economic regions, noting that the supply in the Bohai Rim region decreased by 9.3% year-on-year, while the Yangtze River Delta saw a 14.6% decline [15][18] - The Pearl River Delta region experienced a 24.5% drop in supply, but transaction volumes increased by 32.4%, indicating a strong demand for high-end properties [18][19] Community and Technological Highlights - The integration of intangible cultural heritage (ICH) design in residential projects is highlighted as a strategic transformation in the real estate sector, enhancing community identity and cultural recognition [26][29] - Technological advancements in residential projects include health-oriented systems and energy-efficient solutions, showcasing a shift towards quality and sustainability in housing [32][34]