在数字经济蓬勃发展的当下，公司未来将依托各主流线上平台，重塑商业竞争优势。公司旗下的古今内 衣、天宝龙凤、星光摄影等品牌将依托多个主流平台发布产品内容，以生动鲜活的内容吸引消费者，增 强互动体验，提升品牌关注度。 在业务转型方面，公司将紧抓市场机遇，持续提升品牌年轻化、多元化，增加体验感。确立"分层推进 老字号焕新，全面提升市场核心竞争力"的战略目标，推动老字号品牌复苏发展。坚持"一品一策一方 案"，打造品牌联动机制，挖掘和弘扬品牌文化内涵，为老字号新赋能。组织策划、支持引导旗下品牌 参与各类展览、市场营销和品牌推广活动，运用新媒体手段，提升老字号品牌市场竞争力。 9月19日下午，益民集团（600824.SH）参加主题为"沟通传递价值 信心共筑未来"——2025年上海辖区 上市公司集体接待日暨中报业绩说明会活动。 会上，问及核心商圈（淮海路等）物业出租率和租金变化趋势、传统百货业务转型成效以及如何应对线 上消费的冲击，益民集团董事、常务副总经理孙骏表示，目前公司物业的出租率和租金和去年比较基本 平稳无明显变化； ...

Core Viewpoint - Yimin Group maintains stable rental rates and occupancy levels in key commercial areas, while focusing on brand rejuvenation and digital transformation to enhance competitiveness in the face of online retail challenges [1] Group 1: Property Performance - The occupancy rate and rental prices of the company's properties have remained stable compared to last year, showing no significant changes [1] Group 2: Business Transformation - The company aims to seize market opportunities by enhancing brand youthfulness and diversity, and increasing customer experience [1] - A strategic goal has been established to revitalize traditional brands and improve core market competitiveness through a phased approach [1] - The company will implement tailored strategies for each brand, fostering a brand linkage mechanism to explore and promote brand cultural connotations [1] Group 3: Digital Economy Strategy - In response to the booming digital economy, the company plans to leverage major online platforms to reshape its competitive advantage [1] - Brands under the company, such as Gujin Clothing, Tianbao Longfeng, and Xingguang Photography, will utilize various mainstream platforms to release product content, aiming to attract consumers with engaging content and enhance interaction [1]