Core Insights - The "Anjia Chengdu · Beautiful Home Buying Season" initiated by Chengdu's Housing and Urban-Rural Development Bureau has led to a significant increase in real estate transactions during the May Day holiday, with a total of 2,067 units sold by May 5, including 787 new homes, marking a 2% year-on-year increase [1] - The average daily viewings for second-hand homes have risen by 8.3% year-on-year, with daily transactions increasing by 3.7% [1] - Several new projects, including Dongcheng Jinmao Xiaotang and Vanke's Duhui Jiadi, have attracted substantial buyer interest, indicating a robust market demand [3][5] Transaction Data - During the May Day holiday, the Dongcheng Jinmao Xiaotang project received approximately 1,100 groups of buyers on its opening day, with nearly 3,000 groups visiting over four days [1] - Vanke's Duhui Jiadi project attracted over 800 groups of customers from May 1 to May 4, showcasing strong interest in new developments [3] - Notable sales figures include nearly 1 billion yuan in sales from Chengdu's Citic Real Estate project and 600 million yuan from Tian Tou's Park Ideal project during the holiday [5] Market Trends - The first quarter of 2025 saw a year-on-year increase in new home transactions in Chengdu, with sales volume, area, and value rising by 22.6%, 24.67%, and 29.43% respectively [5] - An influx of new supply is expected in May, with around 20 projects anticipated to enter the market, which may drive further sales growth [5] - The market is characterized by a high level of buyer engagement, with many projects requiring advance appointments for viewings, indicating strong demand despite high temperatures [5]

Core Viewpoint - The real estate market in Chengdu has seen a significant increase in activity during the "May Day" holiday, driven by the introduction of the "Good Housing" evaluation standard and various promotional activities by developers [1][10][12]. Group 1: Market Activity - The number of visitors to real estate projects in Chengdu surged, with some projects reporting over 2,000 visitors during the holiday [2][3]. - Key projects like Dongcheng Jinmao Xiaotang and Vanke Dushi Jiadi experienced high foot traffic, with the former seeing over 900 clients making deposit reservations [3][5]. - The overall market sentiment is positive, with many projects achieving full sales upon opening, despite price increases of 1,000 to 2,000 yuan per square meter [12]. Group 2: Project Highlights - The Dongcheng Jinmao Xiaotang project, part of a major urban renewal initiative, has a total investment of approximately 36.8 billion yuan and offers high space efficiency with an average usable area rate exceeding 110% [3][12]. - Vanke Dushi Jiadi, launched during the holiday, attracted over 700 visitors and had more than 300 clients making deposit reservations, showcasing strong demand for its products [5][10]. - The Yuejinsha project, located in the west of the city, also reported an average of 100 visitors per day since its opening, indicating robust interest in new developments [7][9]. Group 3: Policy Impact - The introduction of the "Good Housing" evaluation standard has led to a notable increase in the number of compliant projects, with over 13 projects in Chengdu meeting the new criteria by the end of April [12]. - The market is experiencing a shift, with approximately 70% of the new projects achieving over 80% sales within a month of launch, reflecting strong demand for high-quality housing [12][13]. - Developers are responding to the new standard by accelerating product updates, with several projects expected to receive pre-sale permits in May [12][13].