12月16日上午10点，成都轨道交通迎来重要节点——13号线一期、30号线一期同步开启初期运营。 （图片来源：成都轨道） 在城市运行层面，这是一次轨道网络的结构性加密；而在房地产市场层面，它更像一次现实而具体的检 验：那些被反复写入规划文本的城市配套，究竟能否按时兑现？ 也正是在这样的现实语境中，回看过去一年成都楼市中一个被反复提及的项目——东城金茂晓棠，其意义 已不再局限于"卖得好"本身，而更像是一个被市场选中的样本，折射出当下房地产市场中，哪些价值正在 重新被确认。 (东城金茂晓棠项目实拍图) ·观望周期中的"A+"成绩单：一个值得深度观察的热销样本 近年来，房地产行业整体承压，成交节奏放缓成为常态。 在这样的背景下，东城金茂晓棠的销售表现显得颇为突出。项目一期首开即出现千人摇号，随后在约半年 时间内实现"十四开十四罄"的亮眼表现，超过1700套房源全部清盘。而这一销售节奏，在同期成都新房市 场中较为罕见。 更值得注意的是，这并非依靠单次营销节点实现的短期爆发，而是一种持续兑现的成交状态。在整体市场 信心尚未完全修复的情况下，东城金茂晓棠成为少数能够持续吸引改善型购房者入场的项目之一。 这也引出了行业内部 ...

谁是结构分化期的"市场奇迹"？ 2025年成都楼市结构性分化的浪潮中，东城金茂晓棠作为城市更新核心首发作品、成都改善标杆，逆势写下热销传奇： 从今年5月首次开盘到年末短短7个月内，全年实现14开14罄，斩获超1700套成交、约50亿元销售额，稳稳跻身成都楼市成交前列。 | 东城金茂晓棠开盘现场实拍图 金茂在城市运营、产品打造、社群运营等多维度的突破，东城金茂晓棠凭硬核实力缔造了"2025年成都楼市年度超级单盘"。 今年成都新房供应和成交数量减少，新房供应更偏向高总价项目，"冷热不均"的格局下，东城金茂晓棠用贯穿全年的热销，打破了市场的沉寂。 | 东城金茂晓棠项目排队看样板间现场 项目一期几乎是以9天为周期（取证开盘的平均周期），连续开盘十次，"十开十罄"奠定市场地位。到二期延续火热态势，保持"14开14罄"，每一次开盘 都引发抢购热潮，最终交出年销超50亿元的亮眼成绩单。 | 东城金茂晓棠项目开盘现场实拍图 今年5月18日，项目一期首推216套房源，吸引超1600组客户摇号，开盘当日即告售罄，去化率 100%。此后七个月内，项目接连13次加推，始终保持"推 售即售罄" 的强劲势头。 一期开盘恰逢市场利好时机， ...

区域市场综述： 根据中指监测，2025年8月11日-2025年9月7日，中西部重点城市武汉、成都、重庆累计开盘34次，推出房源3157套，开盘量降 低。其中武汉980套，成都1441套，重庆736套。本月纯新盘项目共7个，老盘加推项目较多。在去化表现上，成都、武汉和重庆 整体去化情况一般。综合来看，中西部地区本月开盘量降低，去化效果整体效果一般。 武汉：纯新盘去化率均超过70% 1.仅4个行政区有项目推盘，武昌、汉阳、江岸、东湖高新，其中汉阳推盘量（538套）相对较多，去化率（60%）也最高； 2.两个纯新盘入市，去化率均超过70%。 主要开盘项目 热点项目： 武昌源著（2025.8.15） | 开发商 | 武汉市武昌区旅韵雅筑 | 板块 | 武昌老城板块 | | --- | --- | --- | --- | | | 置业有限公司 | | | | 物业类型 | 高层 | 主力户型 | 146-158 m2四房 | | 推出套数 | 80 | 去化率 | 75% | | 开营均价 | 22667 元/平方米 | 开发分期 | 一期 | 价格优惠：综合84折 认购去化：2025年8月15日首推2#、3#住宅，去 ...

Core Insights - The "Anjia Chengdu · Beautiful Home Buying Season" initiated by Chengdu's Housing and Urban-Rural Development Bureau has led to a significant increase in real estate transactions during the May Day holiday, with a total of 2,067 units sold by May 5, including 787 new homes, marking a 2% year-on-year increase [1] - The average daily viewings for second-hand homes have risen by 8.3% year-on-year, with daily transactions increasing by 3.7% [1] - Several new projects, including Dongcheng Jinmao Xiaotang and Vanke's Duhui Jiadi, have attracted substantial buyer interest, indicating a robust market demand [3][5] Transaction Data - During the May Day holiday, the Dongcheng Jinmao Xiaotang project received approximately 1,100 groups of buyers on its opening day, with nearly 3,000 groups visiting over four days [1] - Vanke's Duhui Jiadi project attracted over 800 groups of customers from May 1 to May 4, showcasing strong interest in new developments [3] - Notable sales figures include nearly 1 billion yuan in sales from Chengdu's Citic Real Estate project and 600 million yuan from Tian Tou's Park Ideal project during the holiday [5] Market Trends - The first quarter of 2025 saw a year-on-year increase in new home transactions in Chengdu, with sales volume, area, and value rising by 22.6%, 24.67%, and 29.43% respectively [5] - An influx of new supply is expected in May, with around 20 projects anticipated to enter the market, which may drive further sales growth [5] - The market is characterized by a high level of buyer engagement, with many projects requiring advance appointments for viewings, indicating strong demand despite high temperatures [5]

Core Viewpoint - The real estate market in Chengdu has seen a significant increase in activity during the "May Day" holiday, driven by the introduction of the "Good Housing" evaluation standard and various promotional activities by developers [1][10][12]. Group 1: Market Activity - The number of visitors to real estate projects in Chengdu surged, with some projects reporting over 2,000 visitors during the holiday [2][3]. - Key projects like Dongcheng Jinmao Xiaotang and Vanke Dushi Jiadi experienced high foot traffic, with the former seeing over 900 clients making deposit reservations [3][5]. - The overall market sentiment is positive, with many projects achieving full sales upon opening, despite price increases of 1,000 to 2,000 yuan per square meter [12]. Group 2: Project Highlights - The Dongcheng Jinmao Xiaotang project, part of a major urban renewal initiative, has a total investment of approximately 36.8 billion yuan and offers high space efficiency with an average usable area rate exceeding 110% [3][12]. - Vanke Dushi Jiadi, launched during the holiday, attracted over 700 visitors and had more than 300 clients making deposit reservations, showcasing strong demand for its products [5][10]. - The Yuejinsha project, located in the west of the city, also reported an average of 100 visitors per day since its opening, indicating robust interest in new developments [7][9]. Group 3: Policy Impact - The introduction of the "Good Housing" evaluation standard has led to a notable increase in the number of compliant projects, with over 13 projects in Chengdu meeting the new criteria by the end of April [12]. - The market is experiencing a shift, with approximately 70% of the new projects achieving over 80% sales within a month of launch, reflecting strong demand for high-quality housing [12][13]. - Developers are responding to the new standard by accelerating product updates, with several projects expected to receive pre-sale permits in May [12][13].