本报讯 （记者贾丽） 1月6日，被誉为"科技春晚"的CES2026在拉斯维加斯正式拉开帷幕。作为2026年世界杯™全球官方指定冰箱，海信冰箱以 AI落地应用为焦点，展示了其在智能交互与全场景互联领域的前沿成果。集中展示中国智造的硬核实力，成为本届CES智能家 居领域的焦点。 智慧大屏+星海大模型响应AI落地核心趋势 本届CES以"AI落地赋能消费电子"为核心趋势，海信冰箱参展的智慧大屏冰箱精准呼应这一主题，更成为2026世界杯联名 套系的核心亮点。该款冰箱搭载双高清屏幕，21英寸大屏负责内容展示与家居应用交互，小屏聚焦冰箱核心功能调控，操作便 捷且直观。 核心亮点在于其深度集成海信自研星海大模型，构建起专属AI烹饪智能体，可为用户提供全流程烹饪解决方案——从食材 搭配到步骤拆解全程可视化指导，即便是厨房小白也能轻松烹饪出一顿饕餮盛宴。同时，依托海信ConnectLife智能互联系统， 该冰箱可与家中其他智能家电无缝联动，实现食材存储、烹饪规划、餐后清洁的全场景智能协同，真正将AI技术融入日常厨居 生活，让"AI落地"从概念转化为可感知的消费体验。 此次亮相CES2026，海信冰箱以世界杯官方指定身份为契机，全 ...

Core Insights - The article emphasizes the importance of integrating digital and intelligent technologies in media to enhance mainstream discourse and improve service delivery in various sectors [1][4][6]. Group 1: Media Integration and Development - The People's Daily Digital Communication Company is focusing on transitioning mainstream media from "digitalization" to "intelligentization" by leveraging AI and enhancing content innovation [1]. - A new content production model is being established that combines local narratives with mainstream values while also expanding international communication [1][4]. - The development of a national party media information platform aims to facilitate talent, content, technology, and channel sharing among party media [4]. Group 2: Service Enhancement and User Engagement - The electronic reading platform is evolving into a smart interactive platform that integrates government, public welfare, and cultural services, enhancing the dissemination of mainstream values [2]. - The integration of AI and big data is driving a shift towards a user-centered interactive model in media, allowing for personalized content delivery and improved user engagement [12]. Group 3: Rural and Community Development - The collaboration between China Unicom and the People's Daily aims to address communication gaps in rural areas through the "Party Building Learning Garden" initiative, enhancing policy dissemination [6]. - The initiative focuses on creating a unique content ecosystem and evolving service pathways to foster community engagement and governance [6]. Group 4: Industry Upgrades and Technological Advancements - The Longcheng New Media Group is implementing a "six-pronged quality enhancement" strategy to improve content production, platform development, and operational efficiency [7][8]. - AI is being integrated into various sectors, including entertainment, education, and industrial applications, enhancing productivity and user experience [9][10]. Group 5: Brand and Cultural Storytelling - Mengniu Dairy is leveraging media integration to enhance brand storytelling and consumer engagement, positioning itself as a key player in the global dairy industry [11]. - The company emphasizes the role of media in connecting brands with consumers and aims to utilize digital technologies to improve its operational capabilities [11].

Group 1: Core Insights - The FIFA Club World Cup showcased the growing influence of Chinese brands, particularly Hisense, on the global stage, despite the absence of Chinese teams in the tournament [1] - Hisense's 100-inch television was selected as the official choice for the FIFA Club World Cup, highlighting its market leadership, with a global share of 58.8% in 100-inch and larger TVs projected for 2024 [6][11] - The introduction of RGB-Mini LED technology by Hisense represents a significant advancement in display technology, enhancing the viewing experience with improved color accuracy and dynamic performance [7][9] Group 2: Historical Context - The relationship between football and television has evolved significantly, with FIFA adapting rules and equipment to enhance broadcast quality since the introduction of the "Telstar" ball in 1970 [3][4] - Technological advancements in broadcasting, such as the introduction of high-definition and VAR (Video Assistant Referee) systems, have transformed how football is experienced by fans [4][8] Group 3: Technological Innovations - Hisense's RGB-Mini LED technology marks a fundamental shift from traditional backlighting to RGB multi-color backlighting, improving efficiency by 15% and enhancing color purity [9][10] - The company's proprietary AI picture quality chip, H7, allows for precise control over lighting and color, significantly enhancing the viewing experience [10] Group 4: Market Positioning - Hisense's branding strategy has evolved from "China's first" to "world's first" in the context of large-screen televisions, reflecting its ambition to lead in global display technology [12][11] - The company's commitment to innovation and technology positions it as a key player in defining future display standards, moving from merely producing products to setting industry benchmarks [12][13]

Core Viewpoint - The FIFA Club World Cup 2025 has officially announced its top 8 teams, including Real Madrid and Manchester City, with a total prize pool of $1 billion, igniting global fan enthusiasm. Hisense, as the first global official partner and VAR technology supplier, is leveraging this event to showcase its cutting-edge RGB-Mini LED technology [1][2][6]. Group 1: Hisense's Role in the FIFA Club World Cup - Hisense's RGB-Mini LED technology has been pivotal in enhancing the viewing experience during the FIFA Club World Cup, with its large-screen TVs providing superior picture quality and performance [4][5]. - The VAR system, supported by Hisense's specialized display equipment, successfully disallowed a goal due to a foul, demonstrating the effectiveness of their technology in critical game situations [2][3]. - Hisense's advertising presence at the event emphasizes its commitment to merging sports and technology, showcasing its products as essential for an optimal viewing experience [1][2]. Group 2: Technological Advancements - The RGB-Mini LED technology offers significant improvements over traditional TVs, including enhanced color accuracy and motion clarity, addressing common issues like blurriness and lag during fast-paced sports [4][8]. - Hisense's RGB-Mini LED TVs have achieved a 180% year-on-year increase in global shipments for 100-inch and larger models, capturing a 56.7% market share, positioning the company as a leader in this segment [7][8]. - The technology's ability to maintain high performance in various lighting conditions, including direct sunlight, sets a new standard for viewing experiences [8][9]. Group 3: Industry Impact and Future Prospects - Hisense's advancements in RGB-Mini LED technology mark a significant milestone in the display industry, transitioning from traditional methods to innovative solutions that redefine viewing experiences [10][14]. - The company's commitment to research and development has led to breakthroughs in chip technology and backlight systems, establishing it as a frontrunner in the global display market [12][13]. - The success of RGB-Mini LED technology at major sporting events signifies a shift in the industry from "made in China" to "created in China," highlighting the country's growing influence in display technology [14].

Core Viewpoint - The core viewpoint of the articles emphasizes that Hisense is committed to continuous innovation and transformation through AI and digital technologies, aiming to reshape its industry and enhance its competitive edge over the next decade [1][2][3] Group 1: AI Strategy and Industry Transformation - Hisense is accelerating its AI strategy, focusing on integrating AI into various sectors, including robotics, smart manufacturing, and smart home solutions [1][3] - The company has identified four new values for televisions in the AI era: more realistic audio-visual experiences, simpler interactions, smoother operations, and diverse services [2] - Hisense's self-developed Xinghai large model ranked first in the industry on the C-Eval list, showcasing its advancements in AI technology [2] Group 2: Long-term Technological Commitment - Hisense's approach to innovation is described as a "technical pilgrimage" lasting at least ten years, emphasizing the importance of deep user engagement for achieving industry-level innovation [2] - The company has established a humanoid robot manufacturing innovation center in Shandong and is a key contributor to the national humanoid robot standardization white paper [3] - Hisense believes that the competition among companies is not just about speed but also about sustained effort and organizational capability [3] Group 3: Digital Transformation and Talent Development - The company is undergoing a comprehensive digital transformation, aiming to embed AI technology throughout its operations to foster innovation [3] - Hisense recognizes the critical need for digital talent transformation in Chinese enterprises to gain a competitive advantage [3]

Core Viewpoint - Hisense Group's home appliance subsidiaries, Hisense Home Appliances and Hisense Visual Technology, reported strong financial performance for 2024, driven by government subsidy policies and effective sports marketing strategies, particularly in overseas markets [1][2][5]. Financial Performance - Hisense Home Appliances achieved revenue of 92.746 billion yuan, a year-on-year increase of 8.35%, and a net profit of 3.348 billion yuan, up 17.99% [1]. - Hisense Visual Technology reported revenue of 58.530 billion yuan, a 9.17% increase, and a net profit of 2.246 billion yuan, up 7.17% [1]. - The fourth quarter of 2024 showed significant growth for both companies, with Hisense Home Appliances' revenue reaching 22.167 billion yuan, a 7.08% increase, and a net profit of 555 million yuan, up 34.91% [1]. Market Analysis - Domestic revenue for Hisense Home Appliances declined by 2.12%, while overseas revenue surged by 27.59%, accounting for nearly 40% of total revenue [1]. - The overall market for central air conditioning in China saw a 12.5% decline, indicating ongoing pressure in the domestic market despite some recovery in the fourth quarter [2][3]. Strategic Initiatives - The implementation of the "trade-in for new" policy has helped stabilize the domestic market, although challenges remain [2]. - Hisense's focus on sports marketing has enhanced brand recognition and sales in overseas markets, with a reported global TV market share of 13.95%, an increase of 0.99 percentage points [5][6]. Product Development - Hisense has made significant advancements in product categories, with a 72% year-on-year revenue growth in kitchen appliances and a 58% market share in large-screen TVs [3][5]. - The company is also investing in smart home technology, launching its self-developed AI solutions to enhance its product offerings [3]. Future Outlook - Continued government subsidies and the recovery of public construction orders are expected to support revenue stabilization in the domestic market [4]. - The transition of sports marketing from brand recognition to brand reinforcement will be crucial for improving overseas market margins and enhancing high-end product sales [7].