Group 1: Core Insights - The FIFA Club World Cup showcased the growing influence of Chinese brands, particularly Hisense, on the global stage, despite the absence of Chinese teams in the tournament [1] - Hisense's 100-inch television was selected as the official choice for the FIFA Club World Cup, highlighting its market leadership, with a global share of 58.8% in 100-inch and larger TVs projected for 2024 [6][11] - The introduction of RGB-Mini LED technology by Hisense represents a significant advancement in display technology, enhancing the viewing experience with improved color accuracy and dynamic performance [7][9] Group 2: Historical Context - The relationship between football and television has evolved significantly, with FIFA adapting rules and equipment to enhance broadcast quality since the introduction of the "Telstar" ball in 1970 [3][4] - Technological advancements in broadcasting, such as the introduction of high-definition and VAR (Video Assistant Referee) systems, have transformed how football is experienced by fans [4][8] Group 3: Technological Innovations - Hisense's RGB-Mini LED technology marks a fundamental shift from traditional backlighting to RGB multi-color backlighting, improving efficiency by 15% and enhancing color purity [9][10] - The company's proprietary AI picture quality chip, H7, allows for precise control over lighting and color, significantly enhancing the viewing experience [10] Group 4: Market Positioning - Hisense's branding strategy has evolved from "China's first" to "world's first" in the context of large-screen televisions, reflecting its ambition to lead in global display technology [12][11] - The company's commitment to innovation and technology positions it as a key player in defining future display standards, moving from merely producing products to setting industry benchmarks [12][13]

Core Viewpoint - The FIFA Club World Cup 2025 has officially announced its top 8 teams, including Real Madrid and Manchester City, with a total prize pool of $1 billion, igniting global fan enthusiasm. Hisense, as the first global official partner and VAR technology supplier, is leveraging this event to showcase its cutting-edge RGB-Mini LED technology [1][2][6]. Group 1: Hisense's Role in the FIFA Club World Cup - Hisense's RGB-Mini LED technology has been pivotal in enhancing the viewing experience during the FIFA Club World Cup, with its large-screen TVs providing superior picture quality and performance [4][5]. - The VAR system, supported by Hisense's specialized display equipment, successfully disallowed a goal due to a foul, demonstrating the effectiveness of their technology in critical game situations [2][3]. - Hisense's advertising presence at the event emphasizes its commitment to merging sports and technology, showcasing its products as essential for an optimal viewing experience [1][2]. Group 2: Technological Advancements - The RGB-Mini LED technology offers significant improvements over traditional TVs, including enhanced color accuracy and motion clarity, addressing common issues like blurriness and lag during fast-paced sports [4][8]. - Hisense's RGB-Mini LED TVs have achieved a 180% year-on-year increase in global shipments for 100-inch and larger models, capturing a 56.7% market share, positioning the company as a leader in this segment [7][8]. - The technology's ability to maintain high performance in various lighting conditions, including direct sunlight, sets a new standard for viewing experiences [8][9]. Group 3: Industry Impact and Future Prospects - Hisense's advancements in RGB-Mini LED technology mark a significant milestone in the display industry, transitioning from traditional methods to innovative solutions that redefine viewing experiences [10][14]. - The company's commitment to research and development has led to breakthroughs in chip technology and backlight systems, establishing it as a frontrunner in the global display market [12][13]. - The success of RGB-Mini LED technology at major sporting events signifies a shift in the industry from "made in China" to "created in China," highlighting the country's growing influence in display technology [14].

转自：中国质量报 贾少谦认为，海信的产业向新之路，本质上是一场以十年为单位的"技术苦行"。无论是激光显示产业， 还是半导体产业，海信在每一次革命性技术迭代和产业爆发前，都至少经过十年的前瞻洞察与技术储 备，要忍受"板凳甘坐十年冷"的孤独和寂寞。"我们深刻感受到，技术突破必须与用户场景深度绑定， 才能实现产业级创新，才能实现商品到货币的'惊险一跃'。" AI是海信目前重点布局的技术落点。在显示领域，海信洞察到AI时代的电视应该具有四大新价值，即 视听越来越真实、交互越来越简单、运行越来越流畅、服务越来越多样。为此，海信围绕AI+显示、 AI+体验、AI+场景，重构以用户为尺度的AI科技，为其带来实实在在的应用体验。2024年，海信自研 的星海大模型在C-Eval榜单（由清华大学、上海交通大学、爱丁堡大学等联合构建的中文大模型评估套 件）排名行业第一。 海信正在加快机器人等AI相关产业布局，为未来发展注入持续的动力。2024年，海信获批筹建山东省 人形机器人制造业创新中心，同时也是国家《人形机器人标准化白皮书》的主要参编单位。此外，海信 还联合国家地方共建人形机器人创新中心、清华大学、南京理工大学等单位，成功获批 ...

32支球队、横跨六大洲、为期一个月的赛程，今年六月，扩军后的首届，也是史上规模最大的一届世俱 杯即将正式拉开帷幕。作为FIFA世俱杯首个全球官方合作伙伴，海信也在继赞助欧洲杯、世界杯后，再 次将扩充自身体育营销的国际赛事版图。 5月2 8日，海信正式发布世俱杯AI足球家庭焕新计划，通过产品升级、用户权益升级和终端场 景升级，围绕AI显示、AI空气、AI美食等观赛全场景，联合国际足联打造行业唯一的AI全景 世俱杯体验。 借助本次赞助世俱杯，海信在巩固现有体育营销的同时，正开启品牌出海加速时期——通过 赛事打开品牌认知，以AI赋能产品体验，在初步建立起全球知名的家电品牌后，海信开始向 更多元、更高端化的品牌价值转变。 体育营销再加码 加速开拓国际市场 自2 0 1 6年首度赞助欧洲杯以来，海信已经连续赞助了三届欧洲杯与两届世界杯，借助两大国 际足球赛事的影响力，成功在全球市场打响了品牌知名度。 高额且精准的营销投放为海信的出海增长打开了局面。数据显示，自2 0 1 6年以来，海信全球 营 收 增 长 了 1 倍 ， 海 外 收 入 增 长 3 倍 ， 自 主 品 牌 占 比 由 5 1 . 8% 提 升 到 8 ...