排队600桌，川渝火锅又出"排队王" 今年北京、上海、武汉等地最热门的火锅，大概都有茶火锅的一席之地。 北京的壶・茶馆火锅常年稳居大众点评 "北京火锅热门榜""打卡人气榜" 前列，晚间一般都要排队两三小时，是北京妥妥的 "火锅排队王"； 从成都开到上海的卿庭・成都鲜货火锅，同样引发了排队热潮， 工作日排队超 200桌，周末峰值直逼600桌。 苏州的苏见山・苏式山野茶火锅、武汉的共炉・茶汤火锅局、南京的碳山河・茶汤火锅局、成都的蓉城小将千层肚・茶火锅等品牌，也纷纷凭借茶火锅引 发打卡热潮，成为当地的热门品牌。 北步园老火锅拿下非遗老鹰茶授权，不仅锅底自带茶韵，还研发出 "茶泡鱿鱼""大三炮盖碗奶茶" 等适配茶味的特色菜品；矮冬瓜红茶火锅以 "火锅+红茶" 为核心卖点，煮锅底前，店员会当着顾客的面萃取红茶，将头杯茶汤敬客，让 "饮茶" 成为用餐前的仪式感；郑记普洱茶火锅则主打 "麻辣 + 普洱清汤" 的 鸳鸯锅，用普洱的陈香平衡辣锅的燥感，适配不同食客的口味偏好。 随着茶底火锅走出川渝，近一两年又迎来新一轮进化，更贴合年轻消费者对 "新鲜感""氛围感" 的追求。 有了和奶茶一样长的名字。 茶香毛肚三脆卷、桂花乌龙 ...

Core Insights - The emergence of "tea hotpot" restaurants across various cities in China, such as Chongqing, Beijing, and Suzhou, has gained significant popularity, blending tea culture with traditional hotpot dining experiences [1][4][8] - The trend is particularly appealing to younger consumers, with substantial social media engagement, including over 100 million views on Douyin related to "tea hotpot" [1][4] Group 1: Popularity and Market Presence - The "tea hotpot" concept has seen a surge in popularity, with notable establishments like Hu Tea House in Beijing consistently ranking high on local dining platforms since its opening in 2021 [3][4] - In Nanjing, Su Jianshan's tea hotpot has sold over 5,000 units of its popular "Su-style 18 cup tea hotpot" within just three months of opening [4][8] - Other cities are also witnessing the rise of tea hotpot restaurants, including Tea Pao Old Hotpot in Chongqing and Gonglu Tea Soup Hotpot in Wuhan, contributing to a nationwide trend [8] Group 2: Unique Features and Offerings - The design and ambiance of tea hotpot restaurants emphasize tea culture, with decor often reflecting traditional tea house aesthetics, such as large tea displays and themed furnishings [9][11] - The hotpot bases prominently feature various types of tea, including popular options like jasmine tea and lesser-known varieties like Pu'er and Longjing tea, enhancing the dining experience [13][15] - Signature dishes often incorporate tea elements, such as "tea-flavored beef" and "jasmine flower tripe," showcasing the integration of tea into both the broth and the ingredients [16] Group 3: Economic Considerations and Challenges - The operational costs for tea hotpot restaurants are elevated due to the need for elaborate decor and marketing strategies aimed at attracting social media attention, leading to higher average consumer spending [17][21] - Despite initial popularity, some establishments face challenges with customer retention, as the novelty of the experience may not justify the higher prices compared to traditional hotpot options [21][22] - Industry experts suggest that the tea hotpot trend may lack a distinct flavor profile compared to other hotpot varieties, raising questions about its long-term sustainability in the market [22]