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排队200桌,年轻人狂打卡,网红茶火锅能火多久?
3 6 Ke· 2025-07-31 12:25
这一新奇的融合搭配,吸引不少网友前往打卡,大众点评显示,不少"茶火锅"门店甚至还跻身当地热门餐厅榜单前列。火锅+茶也能擦出味蕾的火花?这 样的"茶火锅",到底是什么来头? 年轻人排队吃,茶火锅在全国多地开花 茶火锅到底有多火? 截至7月29日,在抖音搜索"茶火锅",相关话题的播放量已突破亿次大关。"将茶香融入火锅""创意茶火锅"等标签下,还有不少探店博主分享了在茶火锅 门店的独特消费体验。在小红书平台上,"茶火锅"相关笔记数量更是多达150万+条。 自今年年初,红餐网观察发现重庆、北京、苏州等全国多个城市一批"茶火锅"门店悄然兴起。这批"茶火锅"门店不仅在门店装修设计上融合了"茶文化", 系列食材直接与茶相结合,甚至就连锅底,也是直接用茶汤做汤底。 △ 图片来源:抖音、小红书截图 火爆的数据下,北京的壶・茶馆火锅店,堪称这批"茶火锅"门店顶流的代表。数据显示,自2021年开业以来,壶・茶馆火锅店一直都是大众点评"北京火 锅热门榜""北京火锅打卡人气榜"中排名前列的火锅店,因此也吸引了不少探店达人前往体验。 据餐饮达人"柴大官人聊品牌"探店视频介绍,壶・茶馆火锅店每到晚上八点左右,门店外排队人数至少达200人, ...
餐饮行业:产品上新报告(2025年4月)
Investment Rating - The report does not explicitly provide an investment rating for the restaurant industry. Core Insights - The report highlights a significant increase in new product launches across six major categories in the restaurant industry, with a total of 896 new products launched in April 2025, representing a month-on-month growth of 55.8% [5][12][14]. Summary by Sections Overall New Product Overview - In April 2025, 174 out of 329 monitored brands launched new products, accounting for 52.9% of the sample [11][12]. - The new product count across six categories showed positive growth, with the highest increase seen in the noodle category, which surged by 118.6% [14][33]. Western Fast Food - In April, 19 Western fast food brands introduced 112 new products, marking a 93.1% increase from March [13][26]. - The most common new product categories included pizza and light meals, each accounting for 17.0% of the new launches [17][26]. Noodle Products - A total of 94 new noodle products were launched by 24 brands, with a remarkable increase of 118.6% compared to March [33]. - The most prevalent new product category was soup noodles, which made up 25.5% of the new launches [32][33]. Tea Drinks - 55 tea brands launched 183 new products in April, with fruit tea being the most popular category, accounting for 38.3% of the new launches [39]. - The price range for new tea products was primarily concentrated between 15 and 20 yuan per cup, representing 52.2% of the total [39]. Coffee Drinks - 23 coffee brands introduced 80 new products, with latte products being the most common, comprising 37.5% of the new launches [49]. - The focus on health-oriented products was evident, with many new offerings featuring low-sugar and low-fat attributes [49][50]. Bakery Products - 33 bakery brands launched 325 new products, with Chinese pastries leading the way at 33.5% of the total new products [60]. - The report noted a trend towards incorporating seasonal elements and floral flavors in new bakery items [58][60].