Group 1 - The core theme of Hema's 2026 "New Year Goods Festival" is "Go to Hema for New Year Additions," featuring a festive atmosphere with various high-quality products and innovative AI interactions [1] - Hema has introduced over a thousand premium New Year goods, including unique items like pet New Year dinners and interactive AI features to enhance consumer engagement [1][3] - The company aims to make the New Year shopping experience more enjoyable and relevant to modern lifestyles, emphasizing the importance of conveying heartfelt intentions through their offerings [1] Group 2 - To facilitate easier New Year shopping, Hema has launched a three-round red envelope campaign with exclusive discounts and promotions for members [2] - Hema has increased the frequency of store replenishments to ensure product availability and quality during the holiday peak [3] - The introduction of pet-specific New Year dinner boxes reflects a trend towards inclusivity in holiday celebrations, catering to pet owners and enhancing the overall festive experience [3]

Core Viewpoint - Hema has officially launched its 2026 "New Year Festival," enhancing its store decorations and logistics to meet the holiday demand while introducing innovative AI features to engage consumers [1] Group 1: Event Launch and Preparations - Hema has started its 2026 "New Year Festival," with all stores nationwide adopting festive decorations [1] - To address the peak holiday demand, Hema has increased the frequency of store replenishment to ensure shelves remain stocked and quality is maintained [1] Group 2: Product Offerings and Consumer Engagement - Hema has introduced various AI interactive features, including unique products like pet New Year's dinners and scented candles, catering to diverse consumer expectations for the holiday [1] - The company has launched a local "shopping leaderboard" that displays popular New Year goods in real-time across different cities [1] - Users can create personalized gift cards using AI, generating custom 3D dynamic electronic covers based on products and Hema's IP, which can be sent directly to friends or shared in group chats [1]

Core Viewpoint - Hema has launched its 2026 "New Year Goods Festival" with the theme "Go to Hema for New Year Boost," featuring a wide array of festive products and innovative AI interactions to enhance consumer experience during the holiday season [1][3][6]. Group 1: Product Offerings - Hema is offering over a thousand high-quality New Year products, including traditional items and new fun products like pet New Year dinners and scented candles [3][8]. - The festival features a variety of festive decorations and gift boxes, showcasing a blend of traditional customs and modern digital elements [1][6]. Group 2: Consumer Engagement - Hema has introduced AI interactive features, such as a local "shopping leaderboard" to display popular New Year goods in real-time and personalized gift cards with dynamic 3D covers [6][8]. - The company aims to make the process of purchasing New Year goods more enjoyable and convenient, emphasizing the importance of conveying heartfelt sentiments through gifts [3][8]. Group 3: Promotions and Discounts - Hema is running three rounds of red envelope activities on specific dates, offering additional discounts and exclusive member benefits to enhance the shopping experience [6][8]. - The company has increased the frequency of store replenishments to ensure product availability and quality during the holiday peak [8].

Core Viewpoint - Hema has launched its 2026 "New Year Goods Festival" with the theme "Shop at Hema, Add to the New Year," featuring a wide array of festive products and innovative AI interactions to enhance consumer experience [1][3]. Group 1: Product Offerings - The festival showcases over a thousand high-quality New Year products, including cherries, festive flowers, and nut gift boxes [1][3]. - New product introductions include pet New Year dinners and interactive AI features, catering to diverse consumer expectations for the holiday [3][5]. - Hema has also launched over 80 types of gift boxes available nationwide, ensuring accessibility for consumers regardless of location [4]. Group 2: Consumer Engagement - Hema has implemented a local "shopping leaderboard" to display the most popular New Year goods in real-time across cities [3]. - The company offers a three-round red envelope campaign to provide discounts and special offers, enhancing the shopping experience for consumers [3]. Group 3: Innovation and Technology - The festival incorporates technology by allowing users to create personalized gift cards with dynamic 3D covers, enhancing the gifting experience [3][5]. - AI-generated blessing videos and interactive elements are introduced to make the New Year celebration more engaging and social [5]. Group 4: Operational Preparedness - To meet the demand during the holiday peak, Hema has increased the frequency of store replenishments to ensure product availability and quality [3].