Group 1 - The core theme of Hema's 2026 "New Year Goods Festival" is "Go to Hema for New Year Additions," featuring a festive atmosphere with various high-quality products and innovative AI interactions [1] - Hema has introduced over a thousand premium New Year goods, including unique items like pet New Year dinners and interactive AI features to enhance consumer engagement [1][3] - The company aims to make the New Year shopping experience more enjoyable and relevant to modern lifestyles, emphasizing the importance of conveying heartfelt intentions through their offerings [1] Group 2 - To facilitate easier New Year shopping, Hema has launched a three-round red envelope campaign with exclusive discounts and promotions for members [2] - Hema has increased the frequency of store replenishments to ensure product availability and quality during the holiday peak [3] - The introduction of pet-specific New Year dinner boxes reflects a trend towards inclusivity in holiday celebrations, catering to pet owners and enhancing the overall festive experience [3]

北京商报讯(记者赵述评)12月29日，盒马宣布正式启动2026年"年货节"，全国门店同步换上喜庆"新年 装"。为应对节日高峰，盒马已加密门店配送补货频次，确保货架不断档、品质不打折。 盒马首次引入多项AI互动玩法，推出宠物年夜饭、显字灵香薰等趣味新品，从"人"到"宠"， 从"吃"到"愿"，满足消费者对"年"的多元期待。 科技元素也悄然融入年节仪式。盒马上线了本地"扫货榜"，实时呈现各城市受欢迎的年货；用户还可通 过AI定制专属礼品卡，根据商品和盒马IP生成专属的裸眼3D动态电子封面，既可定向发送给好友，也 能一键分享至群聊。 ...

Core Viewpoint - Hema has launched its 2026 "New Year Goods Festival" with the theme "Go to Hema for New Year Boost," featuring a wide array of festive products and innovative AI interactions to enhance consumer experience during the holiday season [1][3][6]. Group 1: Product Offerings - Hema is offering over a thousand high-quality New Year products, including traditional items and new fun products like pet New Year dinners and scented candles [3][8]. - The festival features a variety of festive decorations and gift boxes, showcasing a blend of traditional customs and modern digital elements [1][6]. Group 2: Consumer Engagement - Hema has introduced AI interactive features, such as a local "shopping leaderboard" to display popular New Year goods in real-time and personalized gift cards with dynamic 3D covers [6][8]. - The company aims to make the process of purchasing New Year goods more enjoyable and convenient, emphasizing the importance of conveying heartfelt sentiments through gifts [3][8]. Group 3: Promotions and Discounts - Hema is running three rounds of red envelope activities on specific dates, offering additional discounts and exclusive member benefits to enhance the shopping experience [6][8]. - The company has increased the frequency of store replenishments to ensure product availability and quality during the holiday peak [8].

Core Viewpoint - Hema has launched its 2026 "New Year Goods Festival" with the theme "Shop at Hema, Add to the New Year," featuring a wide array of festive products and innovative AI interactions to enhance consumer experience [1][3]. Group 1: Product Offerings - The festival showcases over a thousand high-quality New Year products, including cherries, festive flowers, and nut gift boxes [1][3]. - New product introductions include pet New Year dinners and interactive AI features, catering to diverse consumer expectations for the holiday [3][5]. - Hema has also launched over 80 types of gift boxes available nationwide, ensuring accessibility for consumers regardless of location [4]. Group 2: Consumer Engagement - Hema has implemented a local "shopping leaderboard" to display the most popular New Year goods in real-time across cities [3]. - The company offers a three-round red envelope campaign to provide discounts and special offers, enhancing the shopping experience for consumers [3]. Group 3: Innovation and Technology - The festival incorporates technology by allowing users to create personalized gift cards with dynamic 3D covers, enhancing the gifting experience [3][5]. - AI-generated blessing videos and interactive elements are introduced to make the New Year celebration more engaging and social [5]. Group 4: Operational Preparedness - To meet the demand during the holiday peak, Hema has increased the frequency of store replenishments to ensure product availability and quality [3].