国泰海通发布研报称，2026年1月，淘天宠物与炼丹炉大数据联合发布《宠物行业新品趋势报告》显 示，时令节日仪式感消费已成为"它经济"的核心增长极，"新年宠物礼盒"这一搜索关键词在天猫平台上 的同比增速便已经达到了20%+。根据天猫数据，宠物过年衣服销量实现330%的大幅增长，宠物年夜饭 实现290%的增长。此外，春节后，华南与华北区域举办规模领先的宠物展会，国内头部品牌预计在展 会上推出新品，值得关注。 养殖：春节后预期猪价进入淡季节奏 春节后预期猪价进入淡季节奏。春节后预计需求淡而供给多，预期价格进入淡季节奏。事实上腊月小年 后，春节备货已经开始逐步下降，接下来节后的屠宰场正月初七和初八正式开工后，价格将进入低价和 养殖亏损阶段。关注低猪价下的产能去化情况。 标的方面 生猪推荐标的：牧原股份(002714.SZ)、温氏股份(300498.SZ)；后周期推荐标的：科前生物 (688526.SH)、海大集团(002311.SZ)。农产品产业链推荐标的：晨光生物(300138.SZ)、诺普信 (002215.SZ)、荃银高科（维权）(300087.SZ)、国投丰乐(000713.SZ)，相关标的：康农种业 (30 ...

Investment Rating - The report maintains an "Overweight" rating for the pet economy sector, highlighting its rapid growth during the Spring Festival [4][7]. Core Insights - The pet consumption during the Spring Festival has seen significant growth, with a 20%+ year-on-year increase in searches for "New Year pet gift boxes" on Tmall. The sales of pet clothing surged by 330%, and pet New Year's dinners increased by 290% [7]. - The report emphasizes the comprehensive nature of pet services, with a 46% month-on-month increase in pet boarding demand. The expansion of pet transport services on high-speed trains and airlines is also noted [7]. - Upcoming pet exhibitions in March are expected to further stimulate market interest, with major brands likely to launch new products [7]. Summary by Sections Important Industry Data Overview - The agricultural sector index stands at 2,858.1, with a year-on-year increase of 14.28%. The wholesale price index for agricultural products is at 129.6, reflecting a 4.95% year-on-year increase [10]. - The average price of live pigs is 12.3 yuan/kg, down 15.81% year-on-year, while the average price of piglets is 471.0 yuan/head, down 25.24% year-on-year [10]. Pig Farming Sector - The report anticipates a seasonal decline in pig prices post-Spring Festival, with expectations of low prices leading to potential losses in farming [5][12]. - Recommended stocks in the pig farming sector include Muyuan Foods and Wens Foodstuffs, with additional recommendations in the agricultural product supply chain [5]. Poultry Sector - The report discusses the white feather broiler market, noting a decrease in chick prices and stable prices for broiler meat [19][20]. - The average price of broiler chicks is reported at 2.4 yuan/chick, with a 4.35% increase month-on-month [10]. Feed Sector - The report indicates stable feed prices, with corn prices at 2,372.2 yuan/ton and soybean meal prices at 3,167.7 yuan/ton [10][30]. - The analysis highlights the fluctuations in import prices for soybeans and corn, impacting the feed sector [32]. Key Company Profit Forecasts and Valuations - The report provides earnings per share (EPS) forecasts for key companies, with Muyuan Foods projected at 2.54 yuan for 2025 and 4.81 yuan for 2026, maintaining an "Overweight" rating [36]. - Other companies such as Wens Foodstuffs and Petty Holdings also receive "Overweight" ratings, indicating strong growth potential [36].

新华社沈阳2月23日电 题："携宠团聚"成更多中国人过年新选择 2026年2月3日，在吉林省长春市一家火车车厢主题的宠物餐厅，几只宠物狗坐在窗边等待"宠物年夜饭"。新华社记者 许畅 摄 在辽宁省鞍山市状元训犬基地，训犬师们用指令训练小狗学习坐卧行走，以便它们更好融入社会。训犬师代宏静介绍，不少主人在春节带宠 物探亲访友之前，会先让它们来上课，把基本行为控制好。 近年来，中国"它经济"持续升温，宠物在越来越多人的生活中占据着不可或缺的位置。《2026年中国宠物行业白皮书（消费报告）》显示， 2025年城镇宠物（犬猫）数量达1.26亿只，消费市场规模达3126亿元，预计2028年将达4050亿元。 宠物经济也正成为中国春节消费市场新增长点。"什么值得买"平台数据显示，今年该平台年货节期间，宠物服饰、洗护美容、玩具商品交易 额分别同比去年增长115.60%、40.35%和18.51%，宠物相关商品消费量创历史新高。 新华社记者李宇佳、崔师豪 在辽宁沈阳一家餐厅，"00后"宋汝晴趁着春节假期和朋友们小聚。她的宠物狗"麦子"在餐厅专门提供的场地里自由玩耍。 "朋友特意挑了一个可以带宠物就餐的地方，今年我们过年聚会，'麦 ...

Group 1 - The core viewpoint of the articles highlights the transformation in consumer behavior during the Spring Festival in Tianjin, shifting from "pragmatism" to "emotional value" in purchasing decisions [1][3] - Traditional categories such as seafood, alcohol, dairy, and nuts have seen significant growth, indicating a robust demand for festive goods [1] - The popularity of DIY activities among younger consumers is rising, with handmade items like embroidery and flower lanterns gaining traction, reflecting a desire for personal involvement in celebrations [1] Group 2 - In the tourism sector, popular attractions during the Spring Festival include the Tianjin Eye and the National Ocean Museum, with hotel bookings in key areas like Binjiang Dao and Italian Style Street increasing by 20% year-on-year [2] - The concept of "atmosphere consumption" is prevalent, as consumers engage in various activities from purchasing festive goods to enhancing their home environments, contributing to a vibrant festive atmosphere [3]

■网友"粒子"的小猫与手写对联合照。 "它经济"趋热，年轻人情感消费成新亮点 宠物经济正成为消费升级浪潮中的重要增长极，对于许多养宠人而言，宠物早已从"陪伴者"升级为"家 庭成员"。这不，有网友给猫咪过年不仅在猫砂盆上贴上手写对联，还给它派利是。 综合京东、天猫等电商平台数据，超七成宠物主在春节期间为"毛孩子"安排洗护美容、定制年夜饭、新 年写真等专属活动，"宠物年俗"逐步形成，推动宠物服务在节日期间量价齐升。 走访 洗护订单排满，春节宠物服务价量齐升迎高峰 宠物新春仪式感的兴起，导致了线下宠物服务市场的火爆。 日前，新快报记者走访广州市体育东路一家宠物门店了解到，自2月1日起，该店非会员所有服务类项目 统一涨价50%，其中短毛猫（3公斤以下）精致洗护（含剪指甲、清耳、挤肛门腺等）从88元涨至132 元。据店员黎女士介绍，不少宠物主人赶在调价前集中下单，春节前的宠物洗护订单基本排满。 为应对消费高峰，门店作出明确安排：2月14日至23日，洗护服务须提前一天或12小时预约；而2月15日 至23日，店内仅承接洗护与寄养业务，美容项目暂时停接。此外，门店还提供100元/天的上门寄养及投 食服务；宠物售卖推出半价优惠 ...

在中国，年夜饭承载着辞旧迎新、阖家团圆的文化意涵。"宠物年夜饭"的兴起，意味着宠物正作为新的 家庭角色一同参与传统节庆。 中新网杭州2月16日电(蓝伊旎 林姝妤)除夕当日，当人们围坐享用热气腾腾的年夜饭时，一份特殊的"团 圆饭"也在许多养宠家庭悄然登场。红包造型的宠物饼干、寓意吉祥的鸡肉糖葫芦、印着"福"字的羊奶 冻干……"年味"十足的专属食物，让"毛孩子"们也成了年夜饭桌上的一员。 据了解，市场上的"宠物年夜饭"多以鸡肉、三文鱼、牛肉等宠物鲜食中常见的食材为原料，往往采用纯 手工制作、不添加防腐剂。从传统猫粮犬粮，到水饺、佛跳墙等中式佳肴，再到惠灵顿牛排、恰巴塔等 西式美食，其产品形态亦"花式"翻新，价格在几十元(人民币，下同)到数百元不等。 许多商家还将美好祝福融入产品设计，让这份特殊的年夜饭更有"情绪价值"。例如，好利来旗下宠物烘 焙品牌推出"萌爪贺岁"礼盒，内含福袋造型的饼干；盒马则推出了猫犬通用的冻干"压岁红包"，让宠物 也能收到一份新年祝福。 宠物年节消费热潮，也正从"吃"延伸至更广的领域。经营"人宠社交"空间的甜豆SweetPets主理人王璐璐 介绍，其推出的"新春一条龙"服务颇受欢迎："宠物新 ...

Core Insights - The pet market during the Spring Festival has evolved significantly, with a shift towards "humanized" consumption, focusing on quality and diversity in food, clothing, and services for pets [1] Pet New Year Dinner - Pet New Year dinners have become a standard for many pet-owning families, with social media buzzing with inquiries and recommendations for pet meal options [2] - Prices for pet New Year dinner packages range from 150 to 300 yuan, with some offerings resembling gourmet human meals [2] - The demand for these meals has surged, with many businesses reporting full bookings weeks in advance [2][4] Pet Clothing and Accessories - The trend of dressing pets in new outfits for the New Year has gained popularity, with a reported 330% increase in demand for pet clothing [5] - Pet owners are increasingly purchasing themed accessories and outfits, reflecting a desire to include pets in family celebrations [6][7] Pet Boarding Services - The demand for pet boarding services has increased significantly, with a 46% month-on-month rise in January, particularly for dogs [8] - Many pet boarding facilities are fully booked ahead of the holiday, indicating a strong market for these services [8] Pet Travel and Equipment - There is a growing trend of pet owners wanting to travel with their pets, supported by improvements in transportation services, including pet-friendly train and airline options [11][12] - The market for pet travel equipment has seen substantial growth, with specific products like car seat covers and GPS trackers experiencing significant sales increases [12]

春节将至，"宠物家长"做出行规划时，如何安置家中的"毛孩子"？《2026年中国宠物行业白皮书（消费 报告）》显示，2025年城镇宠物（犬猫）数量为1.26亿只，消费市场规模达3126亿元。庞大的"它经 济"市场，催生了宠物行业的新场景、新需求。 2026年1月 31日，在北京市昌平区"北京犬时代宠物公园"内的宠物庙会上，宠物主人与宠物合影。新华社 图 不少养宠人士的理念已从简单的"喂养责任"逐渐转为"情感价值"付费，春节期间对"毛孩子"的安置已不 仅是"居家留守"或"开车带走"的粗放选择。与主人一同乘机、一同拍摄"全家福"、定制年夜饭、定制旅 行——"毛孩子们"过春节的场景愈加多元。 2026年2月2日，在湖北省武汉市，焦思勤出发前与宠物狗"哈尼"互动。焦思勤在湖北武汉工作，老家在 河南漯河，今年她选择带宠物自驾回家过年。新华社 图 宠物托运服务升级 自2025年4月8日起，铁路部门在京沪高铁部分车次试点高铁宠物托运服务。 3日，在深圳北站中铁快运营业部，吴滢安抚她的宠物狗进入宠物托运专用箱。新华社 图 2月6日， 2026年2月 2026年 2月 3日，在深圳北站中铁快运营业部，工作人员展示宠物托运专用箱内 ...

Core Insights - The upcoming Spring Festival has prompted pet owners to rethink how to care for their pets, shifting from basic care responsibilities to valuing emotional connections and experiences [1][41] - The pet industry in China is projected to reach a market size of 312.6 billion yuan with an estimated 126 million urban pets (dogs and cats) by 2025, indicating a significant growth in the "pet economy" [1] Group 1: Pet Travel and Transportation Services - The railway department has expanded its pet transportation services on high-speed trains, increasing the number of stations offering this service to 110 starting January 28, 2026 [8] - Airlines are introducing more pet-friendly options, including dedicated pet seating next to owners, enhancing the travel experience for pets [11] - The focus on pet comfort and transparency during travel is becoming increasingly important for consumers, reflecting a trend towards more humane and considerate travel services [15] Group 2: Pet Boarding and Care Services - There is a high demand for pet boarding services during the Spring Festival, with some facilities fully booked, indicating a shortage of available spots [20] - Traditional pet stores remain popular due to their cost-effectiveness, while some family-run boarding services are enhancing their offerings with themed rooms and health care services [22] - Premium pet boarding services are seeing a surge in inquiries, with prices ranging from tens to hundreds of yuan per day, reflecting a willingness to pay for quality care [24] Group 3: Pet Culinary and Leisure Experiences - The trend of providing gourmet meals for pets is on the rise, with pet bakers creating festive dishes that meet nutritional needs while being visually appealing [26][31] - Pet-friendly recreational activities, such as themed restaurants and snow sports, are gaining popularity, catering to the desire for shared experiences between pets and their owners [35][36] - Customized pet travel packages are emerging, with companies offering comprehensive travel plans that include transportation, accommodation, and professional photography services [43] Group 4: Pet Photography and Emotional Spending - The trend of capturing pets in festive settings, such as New Year photoshoots, is becoming increasingly popular, highlighting the emotional investment owners have in their pets [45][47] - The rise of pet photography services reflects a broader shift towards emotional consumption, as pets are increasingly viewed as integral family members [49]

2月11日，吉林长春，小狗在火车车厢主题宠物餐厅旁经过。该餐厅集宠物餐饮、游乐与社交功能于一 体，为宠物打造沉浸式用餐体验。临近春节，后厨正加紧赶制宠物年夜饭，新年礼盒供不应求，不少宠 主早早预订"车厢座位"。中新社记者 张瑶 摄 吉林长春，宠物在火车车厢主题宠物餐厅吃零食。中新社记者 张瑶 摄 2月11日， 2月11日， 2月11日， 厢主题宠物餐厅等待用餐。中新社记者 张瑶 摄 2月11日， 2月11日，吉林长春，宠物在火车车 吉林长春，宠物在火车车厢主题宠物餐厅用餐。中新社记者 张瑶 摄 吉林长春，宠物在火车车厢主题宠物餐厅用餐。中新社记者 张瑶 摄 吉林长春，宠物在火车车厢主题宠物餐厅等待用餐。中新社记者 张瑶 摄 ...