六大音乐主题产品，承包年轻人的情绪标签 这个夏天，国民凉茶品牌加多宝正在掀起一场音乐风暴。近日，加多宝宣布与亚洲首档跨国歌手文化交流音乐综艺《亚洲新声》达成跨界合作，推出加多宝 亚洲新声联名系列产品。此次联名不仅以六大主题设计诠释Z世代个性态度，更通过"夺罐AI歌王"的科技互动玩法，打造从味觉到听觉的沉浸式体验，加多 宝作为《亚洲新声》独家冠名商，在推动亚洲音乐文化交融的同时，进一步展现出以非遗凉茶为代表的中华传统养生文化在新时代的传承与融合！ 此次加多宝亚洲新声系列联名产品以"嗨唱热辣一夏，燃动年轻力量"为核心理念，推出炽热之声、律动之声、天籁之声、欢乐之声、魅力之声、优美之声六 大主题。外观设计结合《亚洲新声》节目元素，采用手绘插画风格，将"邮轮舞台""麦克风"等音乐符号与加多宝经典外观融合，展现出新声代歌手沉浸演 唱、享受音乐的状态。 每一款联名产品都是旋律与情感的视觉化表达：呐喊姿态诠释Z世代沸腾生命力的"炽热之声"，演绎街头文化自由不设限的"律动之声"，沉浸演唱诉说理想 向往的"天籁之声"，明快色彩绽放快乐哲学的"欢乐之声"，悠然音波勾勒从容自信的"魅力之声"，传统与现代共鸣融合"优美之声"。六大主 ...

Core Viewpoint - The news highlights that Walnut Programming is considering an IPO in the US, aiming to raise approximately $100 million, amidst a challenging market environment and increased competition in the coding education sector [3][10]. Group 1: Company Overview - Walnut Programming gained market traction through aggressive marketing strategies, such as offering "9.9 yuan trial classes," which attracted a large number of parents and children [4]. - The company was founded in 2017 by Peng Xuan and Wang Yuhang, focusing on providing quality programming education through an innovative "AI interactive class + real teacher guidance" model [4][6]. - By October 2024, Walnut Programming had over 8 million students and expanded its reach to more than 300 cities in China and Southeast Asia, with a comprehensive course system [7]. Group 2: Growth Challenges - In 2022, Walnut Programming faced a strategic shift due to market changes and intensified competition, introducing "AI interactive classes" to enhance efficiency and reduce costs [8]. - By 2023, the company reported a 25% refund rate and a 40% decrease in course prices, indicating potential dissatisfaction among parents and students regarding course quality [10]. - The coding education sector experienced a significant downturn, with funding in 2023 dropping by 82% year-on-year, reflecting a cooling market [11]. Group 3: Market Opportunities - The potential user base in lower-tier markets is substantial, with predictions indicating that by 2025, the penetration rate of coding courses in third and fourth-tier cities could exceed 30% [13]. - As parents' awareness of the value of programming education increases, Walnut Programming's ability to tap into these markets may be crucial for future growth [13]. Group 4: IPO Implications - If successful in its IPO, Walnut Programming could leverage the $100 million raised for technology development, course optimization, and market expansion [16]. - However, the IPO also brings challenges, including stricter regulations and the need to demonstrate sustainable growth and profitability to investors [16]. - The company must effectively communicate its growth narrative to attract investment in a market where education technology firms face high valuation pressures [16].