Core Viewpoint - The event "Golden Horn · Financial Market" organized by Shandong Financial Regulatory Bureau aims to enhance financial literacy and consumer protection through interactive activities and professional services provided by AIA Life Insurance Shandong Branch [1][6]. Group 1: Event Overview - The event was held on September 15, featuring a service booth by AIA Life Insurance Shandong Branch that focused on delivering financial knowledge to the public [1]. - The booth served as a "financial knowledge station," promoting interaction and engagement among attendees [3]. Group 2: Educational Initiatives - Staff acted as "financial science ambassadors," distributing materials on consumer rights and fraud prevention, making complex financial terms more accessible [3]. - The event included interactive quiz sessions that integrated financial knowledge into fun activities, enhancing public participation and understanding [4]. Group 3: Target Audience Engagement - Special attention was given to elderly individuals and new citizens, with dedicated consultation channels addressing their specific concerns about insurance and financial processes [6]. - During the event, over 150 promotional materials were distributed, and more than 200 citizens were consulted, indicating strong community engagement [6]. Group 4: Future Plans - AIA Life Insurance Shandong Branch plans to continue its commitment to financial education through various innovative formats, including online videos and community outreach programs [6].

Core Viewpoint - The live broadcast focused on the theme "Clean Finance to Safeguard the New Future of Insurance," emphasizing the importance of clean financial culture in the insurance industry, particularly in Henan Province [1][3]. Group 1: Importance of Clean Financial Culture - Clean financial culture is seen as a crucial measure for promoting integrity and compliance within the insurance industry, significantly enhancing customer satisfaction and operational conduct [3][4]. - The insurance sector's response to disasters, such as the 2021 heavy rainfall, showcases the strength of clean culture in driving the industry back to its core mission of serving the real economy [3]. - Clean financial culture is essential for ensuring that insurance resources are directed towards ordinary consumers and farmers, thereby preventing corruption and ensuring risk protection [3][4]. Group 2: Implementation Practices - Various insurance companies shared their unique practices for embedding clean principles into their operations, such as the "Clean Finance Code" initiative by PICC Henan, which has engaged over 760,000 participants [5][6]. - Yong'an Insurance has implemented a self-underwriting system that reduces human intervention to over 90%, enhancing the integrity of the underwriting process [5][6]. - China Pacific Life Insurance has introduced educational initiatives and compliance mechanisms to ensure transparent operations and risk management [6]. Group 3: Challenges and Solutions - The industry faces challenges in forming a consensus on clean culture, with calls for stronger regulatory oversight and collaborative efforts among institutions [7]. - Key challenges include insufficient recognition of clean culture, incomplete execution of regulations, and a lack of cultural acceptance [7]. - Suggestions for improvement include enhancing party leadership, strengthening institutional execution, and fostering a shared understanding of clean practices across the industry [7]. Group 4: Future Trends - The integration of technology and the involvement of younger professionals are anticipated to drive the evolution of clean financial culture in the next 3 to 5 years [8]. - AI and blockchain technologies are expected to enhance risk management and transparency in transactions, while younger employees will promote innovative and engaging methods of clean culture communication [8]. - The vision for the future includes a collaborative approach combining technology, governance, and cultural resonance to foster a robust clean financial environment [8].