Core Viewpoint - Shenzhen's land supply has significantly increased in the second half of the year, with notable transactions indicating strong developer interest in prime locations [1][2]. Group 1: Land Supply and Transactions - On July 16, Shenzhen Trading Group listed a residential land parcel in Bao'an District with an area of 42,521.94 square meters and a starting price of 6.49 billion yuan, scheduled for auction on August 15 [1]. - The land parcel is a re-listed site that was previously withdrawn due to lack of bidders, now adjusted for residential ratio and reclassified [1]. - On July 14, China Merchants Shekou acquired a residential land parcel in Qianhai for 2.155 billion yuan, with a floor price of approximately 84,000 yuan per square meter and a premium rate of 86.1%, setting a new record for land prices in Shenzhen [1][2]. Group 2: Market Trends and Developer Strategies - Experts suggest that despite high land prices, the small size and lower total cost of the Qianhai parcel align with developers' current focus on quick development and sales to mitigate market volatility [2]. - The demand for high-end improvement products in Shenzhen remains strong, with supply lagging behind cities like Shanghai and Hangzhou [2]. - The land market in Shenzhen is expected to continue showcasing highlights in the second half of the year, with an increase in "commercial-to-residential" land and low-density residential land that meets new housing standards [2]. Group 3: Overall Market Insights - According to the China Index Academy, the total land transfer revenue from residential land in 300 cities increased by 27.5% year-on-year in the first half of the year, despite a 5.5% decrease in transaction area [3]. - Major cities like Beijing, Shanghai, and Hangzhou saw land transfer revenues exceeding 40% growth, with the top 20 cities accounting for 68% of the national total [3]. - The trend of high premium transactions in core cities is expected to continue, while third and fourth-tier cities may see more bottom-price transactions [3].

Core Viewpoint - The article highlights the significant increase in land supply in Shenzhen, with notable transactions indicating a strong interest from developers in prime locations despite high prices [1][2]. Group 1: Land Supply and Transactions - Shenzhen's land supply has notably increased in the second half of the year, with a specific focus on a residential plot in Bao'an District, which has a starting price of 6.49 billion yuan [1]. - A recent transaction by China Merchants Shekou for a plot in Qianhai at 2.155 billion yuan, with a floor price of approximately 84,000 yuan per square meter and a premium rate of 86.1%, sets a new record for residential land prices in Shenzhen [1][2]. - The land in question was previously withdrawn from sale due to lack of bidders and has been re-listed with adjusted residential ratios and a reduced plot ratio [1]. Group 2: Developer Strategies and Market Trends - Developers are focusing on quick development and sales to mitigate market volatility, with high-end residential products showing strong demand in Shenzhen compared to other cities like Shanghai and Hangzhou [2]. - The trend of "commercial to residential" land conversions is expected to continue, alongside an increase in low-density residential land supply that meets new housing standards, attracting major developers [2]. - Data from the China Index Academy indicates a 27.5% year-on-year increase in land sales revenue across 300 cities, with first and second-tier cities seeing over 40% growth, while the total area sold decreased by 5.5% [3]. - The top 20 cities accounted for 68% of the national land sales revenue, with cities like Hangzhou and Beijing surpassing 100 billion yuan in land sales [3]. - The article anticipates that the trend of quality over quantity in land supply will persist, with core urban areas maintaining high premium transactions, while lower-tier cities may resort to lower starting prices to attract investment [3].