关于 安徽九华山旅游发展股份有限公司 之 发行保荐书 华安证券股份有限公司 声 明 华安证券股份有限公司（以下简称"华安证券""保荐机构"或"本保荐机 构"）接受安徽九华山旅游发展股份有限公司（以下简称"九华旅游""发行人" 或"公司"）的委托，担任其向特定对象发行 A 股股票（以下简称"本次发行"） 的保荐机构。 保荐机构及保荐代表人已根据《中华人民共和国公司法》（以下简称《公司 法》）、《中华人民共和国证券法》（以下简称《证券法》）、《上市公司证券 发行注册管理办法》（以下简称《注册管理办法》）、《上海证券交易所股票上 市规则》（以下简称《上市规则》）等有关法律、法规，诚实守信，勤勉尽责， 严格按照依法制定的业务规则和行业自律规范出具证券发行保荐书，并保证所出 具文件真实、准确、完整。 如无特殊说明，本发行保荐书中的简称或名词释义与《安徽九华山旅游发展 股份有限公司 2025 年度向特定对象发行 A 股股票募集说明书》一致。 目 录 （二）发行人本次发行符合《上市公司证券发行注册管理办法》的有关规定 ..... 20 （安徽省合肥市滨湖新区紫云路 1018 号） 保荐机构（主承销商） 二〇二五年六月 （四 ...

证券研究报告 2025年06月18日 旅游及景区 九华旅游(603199) 深度报告：一体化文旅平台夯实基本 盘，稀缺资产驱动长期成长 评级：增持(首次覆盖) 芦冠宇(证券分析师) S0350521110002 lugy@ghzq.com.cn 最近一年走势 -16% -8% 1% 9% 18% 27% 2024/06/18 九华旅游 沪深300 | 市场数据 | 2025/06/17 | | --- | --- | | 当前价格（元） | 35.98 | | 52周价格区间（元） | 27.92-42.30 | | 总市值（百万） | 3,982.27 | | 流通市值（百万） | 3,982.27 | | 总股本（万股） | 11,068.00 | | 流通股本（万股） | 11,068.00 | | 日均成交额（百万） | 87.25 | | 近一月换手（%） | 2.67 | 相对沪深300表现 | 表现 | 1M | 3M | 12M | | --- | --- | --- | --- | | 九华旅游 | -2.7% | 3.4% | 11.7% | | 沪深300 | -0.5% | -3.2% ...

Group 1 - The company, Anhui Jiuhuashan Tourism Development Co., Ltd., plans to issue A-shares to specific investors, including its controlling shareholder, Wenlv Group, with a maximum of 35 investors involved [2][17][18] - The total number of shares to be issued will not exceed 30% of the company's total share capital before the issuance, amounting to a maximum of 33,204,000 shares [2][19][21] - The funds raised from this issuance are expected to be no more than 500 million yuan, which will be allocated to various projects including the construction of a cable car at the Lion Peak scenic area and renovations of hotels [5][22][24] Group 2 - The issuance aims to enhance the company's capacity to receive tourists and improve service quality, aligning with national strategies to promote cultural and tourism integration as a pillar industry [11][15][16] - The tourism market is experiencing a recovery, with significant growth in domestic travel and spending, indicating a favorable environment for the company's expansion plans [12][13] - The company is positioned to benefit from improved transportation links, such as the opening of the Pihuang high-speed railway and the expansion of Jiuhuashan Airport, which will enhance its attractiveness to tourists [13][15] Group 3 - The company will utilize the raised funds for specific projects, including the Lion Peak cable car, hotel renovations, and transportation equipment upgrades, to enhance the overall tourist experience [5][22][24] - The Wenlv Group, as a major shareholder, will not participate in the pricing process of the share issuance but will accept the results of other investors' bids [5][20] - The shares acquired by Wenlv Group will be subject to a 36-month lock-up period, while other investors will face a 6-month lock-up period post-issuance [6][22]

Fundraising Plan - The company plans to raise a total of up to 500 million yuan through a private placement of A-shares, which will be allocated to various projects including the construction of a cable car at the Lion Peak Scenic Area, hotel renovations, and transportation equipment upgrades [1][2][3] Project Necessity and Feasibility Lion Peak Scenic Area Cable Car Project - The cable car project is a strategic initiative aligned with the Anhui provincial government's development goals, aimed at enhancing the cultural tourism industry in the region [3][4] - It is part of the overall planning for the Jiuhua Mountain Scenic Area, facilitating better connectivity between various scenic spots and improving visitor experience [5][6] - The project addresses the urgent need for improved transportation infrastructure in response to increased visitor traffic and environmental pressures [5][6] Hotel Renovation Projects - The renovations of Jiuhua Mountain's hotels are essential for enhancing the area's tourism image and meeting the growing expectations of modern travelers [10][11] - Upgrades are necessary to maintain competitiveness against newly opened hotels and to improve the overall guest experience [12][15] - The projects align with national and local policies promoting high-quality tourism development [13][14] Transportation Equipment Upgrade Project - The project aims to address the current inadequacies in the company's transportation capacity, particularly during peak tourist seasons [21][22] - It involves the acquisition of new vehicles to replace aging ones, ensuring better service quality and operational efficiency [21][22] - The initiative also supports local community needs by providing reliable transportation options for residents and students [22][23] Financial Impact - The fundraising will enhance the company's capital strength and asset scale, although short-term financial metrics may show a decline [27] - The successful implementation of these projects is expected to increase revenue and profitability in the long run, supporting sustainable growth [27][28]