Investment Rating - The report assigns an "Accumulate" rating for Jiuhua Tourism (603199) [1] Core Views - Jiuhua Tourism has a stable flow in its main tourism business, benefiting from the scarcity of scenic resources and strong anti-cyclical characteristics [7] - The company has a clear project reserve and a quantifiable long-term growth momentum [8] - The company is expected to achieve revenue growth of 18% in 2025, 15% in 2026, and 10% in 2027, with net profit growth of 23%, 21%, and 17% respectively [10] Summary by Sections Company Overview - Jiuhua Tourism is based on the core scenic area of Jiuhua Mountain, a national 5A-level Buddhist site, forming a comprehensive tourism service system including cable cars, hotels, passenger transport, and travel agencies [9][12] - The company has a stable and diverse revenue structure, with significant visitor loyalty due to the cultural heritage of Jiuhua Mountain [17] Financial Performance - The core profit source, the cable car business, is expected to maintain a gross margin above 85% from 2023 to 2024, contributing approximately 38.33% of the company's revenue in 2024 [9] - The hotel business, while currently weaker with a gross margin of 16% in 2023, is expected to improve due to location advantages and operational efficiency [9] - Revenue has shown strong recovery post-pandemic, with a 118% year-on-year increase in 2023 and a 25% increase compared to pre-pandemic levels in 2019 [25] Growth Drivers - The opening of the Chihuang High-speed Railway in April 2024 is expected to significantly enhance accessibility to Jiuhua Mountain, boosting overall attractiveness [9] - The Lion Peak cable car project is anticipated to start operations in 2026, potentially contributing an average annual revenue of 1.11 billion yuan and a net profit of 0.5 billion yuan over the next 15 years [60][63] Investment Projections - The company plans to raise up to 500 million yuan through a private placement to fund key projects, including the Lion Peak cable car and hotel renovations [75] - Earnings per share (EPS) is projected to rise to 1.53 yuan in 2025 and 1.94 yuan in 2026, reflecting a significant improvement in profitability [75]

Fundraising Plan - The company plans to raise a total of up to 500 million yuan through a private placement of A-shares, which will be allocated to various projects including the construction of a cable car at the Lion Peak Scenic Area, hotel renovations, and transportation equipment upgrades [1][2][3] Project Necessity and Feasibility Lion Peak Scenic Area Cable Car Project - The cable car project is a strategic initiative aligned with the Anhui provincial government's development goals, aimed at enhancing the cultural tourism industry in the region [3][4] - It is part of the overall planning for the Jiuhua Mountain Scenic Area, facilitating better connectivity between various scenic spots and improving visitor experience [5][6] - The project addresses the urgent need for improved transportation infrastructure in response to increased visitor traffic and environmental pressures [5][6] Hotel Renovation Projects - The renovations of Jiuhua Mountain's hotels are essential for enhancing the area's tourism image and meeting the growing expectations of modern travelers [10][11] - Upgrades are necessary to maintain competitiveness against newly opened hotels and to improve the overall guest experience [12][15] - The projects align with national and local policies promoting high-quality tourism development [13][14] Transportation Equipment Upgrade Project - The project aims to address the current inadequacies in the company's transportation capacity, particularly during peak tourist seasons [21][22] - It involves the acquisition of new vehicles to replace aging ones, ensuring better service quality and operational efficiency [21][22] - The initiative also supports local community needs by providing reliable transportation options for residents and students [22][23] Financial Impact - The fundraising will enhance the company's capital strength and asset scale, although short-term financial metrics may show a decline [27] - The successful implementation of these projects is expected to increase revenue and profitability in the long run, supporting sustainable growth [27][28]