长沙晚报2月22日讯（全媒体记者 宁莎鸥）骏马迎春，长沙文旅马力全开，消费万马奔腾。春节假期， 长沙各大旅游景点及商圈热度不减，持续开启火爆模式，从橘子洲到岳麓山，从恰同学少年广场到杜甫 江阁，从长沙国金中心到黄兴南路步行商业街，游客纷至沓来，体验传统年俗与潮流玩法的交融，美 食、潮玩、非遗、演艺齐上阵，市民游客乐享年味满满、精彩纷呈的假期。春节假期第8天，根据手机 信令大数据建模统计，全省当日接待游客2179.95万人次，同比增长3.47%。根据银联商务大数据建模统 计，当日交易量7238.53万笔，同比增长52.24%；当日交易额75.38亿元，同比增长42.98%。 足，有机会一定会再来长沙。" 马力全开观焰火 正月初五晚，一场年味"天花板"级别的视觉盛宴在浏阳天空剧场上演。众多观众在绝美的焰火中开启一 场集体奔赴的追光之旅。晚会融合高科技无人机矩阵与艺术化定制焰火，只见"七彩祥云"横贯夜空，天 马踏着祥云徐徐升起，色彩绚丽、形态逼真，一幅气势磅礴的新春画卷令人如痴如醉。 来自上海的游客阳先生告诉记者："在社交平台已经种草浏阳烟花很久了，今天终于在现场圆梦了。现 场看比在手机上看更震撼，而且还是加长版， ...

Core Insights - The tourism sector in Shandong Province experienced significant growth during the 2026 New Year holiday, with 4.682 million visitors and revenue of 194.387 million yuan, marking increases of 14.0% and 12.2% respectively compared to the previous year [1] - Major 5A scenic spots saw an average daily visitor count of 370,800, a 24.1% increase from January 1, 2025, and an average daily revenue of 12.9174 million yuan, up 38.3% from the same date [1] Group 1: Event Highlights - Various cultural and artistic events were organized, such as the "2026 Art Museum Wonderful Night" at Shandong Art Museum, combining exhibitions and performances to enhance the festive atmosphere [2] - Activities like the "Wishing Balloon Release" and "Love Fireworks Show" were held in Zibo, while Dongying utilized social media for live broadcasts, attracting over 30,000 viewers [3] - Cities like Qingdao and Yantai organized unique events to showcase local charm, including winter-themed activities and new year runs [3] Group 2: Scenic Area Innovations - Scenic spots enhanced visitor engagement through interactive experiences, such as role-playing and traditional craft exhibitions in Zibo and immersive tours in Taierzhuang Ancient Town [4] - Weihai's scenic area hosted a "Swan Fairy Tale Festival" with diverse winter activities, while Dezhou and Liaocheng offered various cultural performances to enrich the holiday experience [4] Group 3: Consumer Incentives - Local governments introduced promotional activities to stimulate tourism, including free admission for residents and discounts for visitors in various cities [5] - Jinan launched an ice and snow consumption season to boost winter tourism, while other cities provided special offers to attract visitors [5] Group 4: Cultural Engagement - Cultural venues hosted a variety of events, such as exhibitions and interactive workshops, attracting thousands of participants and enhancing community engagement [6][7] - Activities included photography exhibitions and traditional craft experiences, promoting local culture and heritage [6][7] Group 5: Diverse Tourism Offerings - The popularity of ice and snow tourism increased, with new themed experiences being developed in various parks [8] - Wellness tourism through hot springs gained traction, with several resorts promoting winter wellness packages [8] - Rural tourism continued to thrive, offering unique experiences like farm stays and local cuisine [8]

Core Viewpoint - The Sanya Luhuitou Scenic Area has seen a surge in visitors during sunset, highlighting the increasing popularity of tourism in Sanya during the summer season [2] Group 1: Tourism Trends - Sanya's tourism has been thriving since the summer, with beachfront viewing areas experiencing high visitor numbers [2] - Various attractions and hotels in Sanya have launched a range of activities to cater to diverse tourist needs [2]