Core Viewpoint - Shenzhen Kejinming Electronics Co., Ltd. (Kejinming) has responded to the first round of inquiry letters from the Beijing Stock Exchange, addressing issues related to its innovative characteristics, market space, operational compliance, and the necessity and rationality of fundraising projects [1][2]. Group 1: Innovation and Market Space - Kejinming focuses on the research and sales of smart visual terminal products, including smart micro-projectors, smart cloud photo frames, and smart portable players, aiming to provide immersive visual experience solutions across various scenarios [4]. - The company claims that its performance growth is primarily driven by technological innovation, accumulation of global brand clients, and a dual-driven business model of ODM (Original Design Manufacturer) and OBM (Original Brand Manufacturer) [8]. Group 2: Operational Compliance and Risks - Kejinming operates its OBM business through cross-border e-commerce platforms like Amazon and Walmart, which has raised regulatory concerns regarding the operation of multiple storefronts [11]. - The company asserts that the closure of certain storefronts was based on operational needs and does not involve asset or personnel disposals, and that its multi-store operation aligns with industry norms [11]. Group 3: Financial Performance and Profitability - The gross profit margin of Kejinming's smart micro-projectors has shown a declining trend, while the gross profit margin for smart cloud photo frames has increased significantly [12]. - The company has shifted its sales focus from OBM to ODM products, leading to a decrease in revenue and gross margin for OBM smart micro-projectors, which are now in a marginal profit state [13][14]. Group 4: Sales and Market Dynamics - Kejinming's overseas sales accounted for a significant portion of its revenue, with percentages of 87.40%, 81.58%, 80.05%, and 75.69% over the reporting periods, indicating a slight decline due to increased domestic market penetration [18]. - The company has established a strong presence in overseas markets, particularly in North America, Europe, and Japan, and plans to continue expanding its foreign sales [17]. Group 5: Accounts Receivable and Liquidity - The company has experienced an increase in accounts receivable and notes receivable, with asset-liability ratios of 58.21%, 51.71%, and 59.62%, which are higher than the industry average [19]. - Kejinming has provided sufficient impairment provisions for accounts receivable exceeding one year, and its payment terms and accounts payable are aligned with industry standards, indicating no significant liquidity risks [19].

Core Viewpoints - XGIMI is a leading player in the smart micro-projection market, with its business covering smart micro-projectors, office projectors, and automotive projectors [2] - The smart micro-projection market is a cyclical consumer product with strong optionality. The company's performance surged during China's consumption upgrade but faced significant challenges from low-cost single LCD projectors since 2022, leading to a substantial decline in performance [2] - The company is deepening its projection technology advantages and plans to establish an automotive division in 2024, with automotive projection expected to be a significant new business [2] Financial Performance - The company is expected to show signs of improvement, with a projected net profit of 160 million yuan in Q4 2024, a year-on-year increase of 367%. For the first half of 2025, the net profit is expected to reach 90 million yuan, a year-on-year increase of 2062% [2] - The gross margin is projected to be 33.3%, an increase of 4.2 percentage points year-on-year [2] Market Trends - The demand for home display is diversifying, with an increasing share of projection products. XGIMI has maintained its position as the top supplier of projection equipment in China for seven consecutive years since 2018 [3] - The projection industry in China has faced pressure, with a projected market size of 14.2 billion yuan and sales of 5.23 million units in 2024, reflecting a year-on-year decline of 6.6% in market size but an 18.2% increase in sales volume [3] - The market for single LCD projectors has negatively impacted DLP projectors, leading to a compound annual growth rate (CAGR) of -13.8% for the projection industry from 2021 to 2024 [3] Global Market Position - Chinese brands, including XGIMI, have a significant advantage in the global smart micro-projection market, which is primarily dominated by foreign brands in commercial and educational sectors [4] - The global projection market is projected to reach 53.2 billion yuan in 2024, with consumer, engineering, and cockpit projections accounting for 60.2%, 38.7%, and 1.1% respectively [4] - XGIMI's overseas sales are expected to reach 1.09 billion yuan in 2024, a year-on-year increase of 18.9%, with the main business revenue proportion reaching 33% [5] Product Development - The company has established an automotive division in 2024, focusing on smart cockpit solutions and optical components for automotive headlights, with several products already delivered to various car models [5] - XGIMI has expanded its product offerings to include Google-certified products for the European and American markets, successfully entering high-end offline channels such as Best Buy and Sam's Club [5]

Core Viewpoint - Shenzhen Kejinming Electronics Co., Ltd. has had its IPO application accepted by the Beijing Stock Exchange, with Zheshang Securities as the sponsor and Huaxing Accounting Firm as the auditor [2] Company Overview - Kejinming focuses on the design, development, manufacturing, and sales of intelligent visual terminal products, emphasizing innovation and application of new display technologies [2] - The company's product matrix includes smart micro-projectors, smart cloud photo frames, and smart portable players, aiming to provide immersive visual experience solutions for global users [2] Financial Performance - Projected revenues for Kejinming from 2022 to 2024 are 519 million yuan, 614 million yuan, and 880 million yuan respectively [2] - Net profits attributable to the parent company for the same period are expected to be 24.62 million yuan, 45.11 million yuan, and 45.11 million yuan respectively [2] Key Financial Metrics - As of December 31, 2024, total assets are projected to be approximately 719.19 million yuan, with total equity of about 290.37 million yuan [3] - The company's debt-to-asset ratio is expected to be 46.27% in 2024, an increase from 36.66% in 2023 [3] - The gross profit margin is projected to be 28.07% in 2024, down from 32.40% in 2023 [3] - The net profit for 2024 is expected to be approximately 45.11 million yuan, consistent with 2023 [3] Shareholder Structure - Zhu Wenming holds 16.125 million shares, representing a 58.58% direct ownership stake, making him the controlling shareholder and chairman of the company [3] - Zhu Wenming and Chen Ximei, through Kejinming Enterprise Management, hold a combined 91.27% stake in the company [3] Management Background - Zhu Wenming, born in 1968, has extensive experience in management roles within the company since its inception [4] - Chen Ximei, born in 1971, has held various positions in the company, including human resources manager [5] - Zhu Countyxiong, born in 1994 and son of Zhu Wenming, currently serves as the general manager and has been recognized for his contributions to innovation [6]

Core Viewpoint - The company, Guangfeng Technology, is experiencing a phenomenon of "increased revenue but decreased profit," with significant declines in net profit and cash flow due to increased operational costs and market competition in the automotive projection sector [2][3][6]. Financial Performance - In 2024, Guangfeng Technology reported an operating revenue of 2.419 billion yuan, a year-on-year increase of 9.27%, while net profit attributable to shareholders fell by 72.91% to 27.9531 million yuan [2]. - For Q1 2025, the company continued to show "increased revenue but decreased profit," with revenue of 461 million yuan, up 3.67%, but a net loss of 21.3596 million yuan, a decline of 147.95% year-on-year [2]. - The operating cost for 2024 was 1.734 billion yuan, an increase of 20.81%, leading to an overall gross margin of 28.31%, down 6.85 percentage points from the previous year [3]. Product Segmentation - The core components and complete machine business generated revenue of 2.24 billion yuan in 2024, up 11.48%, while other products and services saw a revenue decline of 12.46% to 179 million yuan [2][3]. - The automotive optical business accounted for 25% of total revenue, with 638 million yuan generated in 2024 [3]. Cash Flow and Receivables - The net cash flow from operating activities dropped by 76.04% to 87.2206 million yuan in 2024, primarily due to increased working capital needs for the automotive business [6][11]. - Accounts receivable rose to 310 million yuan, a 72.05% increase from the end of 2023, representing 7.29% of total assets [6][10]. Inventory and Liabilities - Inventory decreased to 596 million yuan, down 9.27% from the end of 2023, with inventory accounting for 13.99% of total assets [4]. - Accounts payable increased by 42.23% to 352 million yuan compared to the previous year [10]. Market Dynamics - The automotive projection market is becoming increasingly competitive, with more companies entering the sector as automotive intelligence develops [12][15]. - The overall smart projection market in China saw a revenue decline of 3.5% in 2024, despite a 3% increase in unit sales [13]. - The company has secured 13 automotive project contracts, indicating a strategic shift towards automotive applications [5][9].