丨证券研究报告丨 [Table_scodeMsg1] 公司研究丨点评报告丨极米科技（688696.SH） [Table_Title] 营收韧性增长，研发投入维持高位 报告要点 [Table_Summary] 2025 年前三季度，公司实现营业收入 23.27 亿元，同比增长 1.99%；实现归母净利润 0.80 亿 元；扣非归母净利润为 0.61 亿元；单季度来看，公司 2025 年 Q3 实现营业收入 7.01 亿元，同 比增长 2.86%，归母净利润为-901 万元；扣非归母净利润为-1557 万元。 分析师及联系人 [Table_Author] 陈亮 SAC：S0490517070017 SFC：BUW408 请阅读最后评级说明和重要声明 %% %% %% %% 1、竞争加剧带来产品均价回落对公司营收和利润带来影响的风险； 2、技术研发被替代所带来的业绩回落风险。 research.95579.com 1 [Table_scodeMsg2] 极米科技（688696.SH） cjzqdt11111 [Table_Title2] 营收韧性增长，研发投入维持高位 [Table_Summary2] 事件描述 公 ...

Core Insights - The company reported Q3 2025 revenue of 700 million yuan, a year-on-year increase of 2.9%, with a net profit attributable to shareholders of -10 million yuan, improving from -40 million yuan in the same period last year [1] - Gross margin reached 30.6%, up 2.5 percentage points year-on-year, while net profit margin was -1.3%, an improvement of 5.2 percentage points year-on-year [1] Domestic Sales Performance - The domestic market has entered a consolidation phase since 2025, leading to an improved competitive landscape [1] - The company has strengthened its market share through rapid product iterations and broader price coverage, launching several new products in the second half of the year [1] International Sales Outlook - The company is committed to expanding its brand internationally, with expectations for a recovery in overseas sales in Q4 after a slowdown due to team restructuring [1] New Business Development - The automotive and commercial sectors are progressing steadily, with expectations for a turning point in loss reduction in Q4 [1] - The automotive business is currently unprofitable but is expected to improve gross margins with cost reduction initiatives [1] - The commercial sector is anticipated to start shipments in the second half of the year, leveraging technological advantages [1] Financial Metrics - Gross margin improved significantly year-on-year, while operating expenses have been optimized [2] - Sales, management, R&D, and financial expense ratios were 16.7%, 5.0%, 14.1%, and -0.5% respectively, showing a notable reduction in sales expense ratio [2] Profit Forecast - The company is projected to see substantial profit recovery in its main business and reduced losses in new ventures, with expected net profits of 260 million, 510 million, and 650 million yuan for 2025-2027, representing year-on-year growth of 115%, 97%, and 28% respectively [2] - Current stock price corresponds to PE ratios of 32, 16, and 13 for 2025, 2026, and 2027, respectively, maintaining a "buy" rating [2]

Core Viewpoints - XGIMI is a leading player in the smart micro-projection market, with its business covering smart micro-projectors, office projectors, and automotive projectors [2] - The smart micro-projection market is a cyclical consumer product with strong optionality. The company's performance surged during China's consumption upgrade but faced significant challenges from low-cost single LCD projectors since 2022, leading to a substantial decline in performance [2] - The company is deepening its projection technology advantages and plans to establish an automotive division in 2024, with automotive projection expected to be a significant new business [2] Financial Performance - The company is expected to show signs of improvement, with a projected net profit of 160 million yuan in Q4 2024, a year-on-year increase of 367%. For the first half of 2025, the net profit is expected to reach 90 million yuan, a year-on-year increase of 2062% [2] - The gross margin is projected to be 33.3%, an increase of 4.2 percentage points year-on-year [2] Market Trends - The demand for home display is diversifying, with an increasing share of projection products. XGIMI has maintained its position as the top supplier of projection equipment in China for seven consecutive years since 2018 [3] - The projection industry in China has faced pressure, with a projected market size of 14.2 billion yuan and sales of 5.23 million units in 2024, reflecting a year-on-year decline of 6.6% in market size but an 18.2% increase in sales volume [3] - The market for single LCD projectors has negatively impacted DLP projectors, leading to a compound annual growth rate (CAGR) of -13.8% for the projection industry from 2021 to 2024 [3] Global Market Position - Chinese brands, including XGIMI, have a significant advantage in the global smart micro-projection market, which is primarily dominated by foreign brands in commercial and educational sectors [4] - The global projection market is projected to reach 53.2 billion yuan in 2024, with consumer, engineering, and cockpit projections accounting for 60.2%, 38.7%, and 1.1% respectively [4] - XGIMI's overseas sales are expected to reach 1.09 billion yuan in 2024, a year-on-year increase of 18.9%, with the main business revenue proportion reaching 33% [5] Product Development - The company has established an automotive division in 2024, focusing on smart cockpit solutions and optical components for automotive headlights, with several products already delivered to various car models [5] - XGIMI has expanded its product offerings to include Google-certified products for the European and American markets, successfully entering high-end offline channels such as Best Buy and Sam's Club [5]

Core Viewpoint - XGIMI Technology Co., Ltd. has submitted a listing application to the Hong Kong Stock Exchange, with CICC as the exclusive sponsor, positioning itself as a leader in the global projection industry, particularly in the consumer-grade segment [1] Group 1: Company Overview - XGIMI is recognized as the world's largest consumer-grade projection brand based on projected revenue for 2024, with operations in over 100 countries and regions, and a cumulative shipment of over 7 million projection devices [1] - The company has maintained its position as the top seller in China's projection industry for seven consecutive years since 2018 and has been the revenue leader domestically for five years since 2020, holding a market share of approximately 30.2% in the mid-to-high-end projection sector for 2024 [1][2] Group 2: Product and Technology - XGIMI has established itself as an innovation benchmark in smart projection products, leveraging its core advantages in optical technology and user experience to expand its product offerings from consumer-grade to automotive and engineering-grade projections [2] - The automotive projection business has achieved mass production and delivery, being adopted by leading manufacturers such as Seres, JAC Motors, and BAIC for various new energy vehicle models, serving as a second growth engine for the company [2] Group 3: Financial Performance - The company's revenue for the years 2022, 2023, and 2024, along with the first half of 2025, were RMB 4.22 billion, RMB 3.55 billion, RMB 3.40 billion, RMB 1.60 billion, and RMB 1.62 billion respectively, with corresponding gross profits of RMB 1.47 billion, RMB 1.06 billion, RMB 1.03 billion, RMB 440 million, and RMB 521 million [3] - The company plans to use the proceeds from the financing for global brand and product marketing, enhancing R&D capabilities, and general corporate purposes [3] Group 4: Production Capacity - XGIMI operates two production bases: the Yibin base with an annual design capacity of 1.26 million units and a utilization rate of 96.0% in 2022, and the Vietnam base with a design capacity of approximately 500,000 units, expected to commence operations in August 2025 [2]

Investment Rating - The investment rating for the company is "Buy" and it is maintained [7]. Core Views - The company has significantly improved its performance, with a 1.63% year-on-year increase in revenue to 1.626 billion yuan in the first half of 2025, and a remarkable 2062.34% increase in net profit attributable to shareholders, reaching 89 million yuan [4][9]. - The second quarter of 2025 saw a revenue of 816 million yuan, up 5.38% year-on-year, and a net profit of 26 million yuan, an increase of 360% compared to the same period last year [4][9]. Summary by Sections Financial Performance - In the first half of 2025, the company achieved total revenue of 1.626 billion yuan, a 1.63% increase year-on-year, and a net profit of 89 million yuan, which is a significant increase of 2062.34% [4][9]. - The second quarter results showed revenue of 816 million yuan, a 5.38% increase year-on-year, and a net profit of 26 million yuan, which is an increase of 360 million yuan compared to the same period last year [4][9]. Business Development - The company continues to optimize its product matrix in the smart projection business, launching new products such as the portable projector Play6 and the home flagship RS20 series, while also expanding its vehicle-mounted projection business [9]. - The company has made progress in overseas markets, focusing on brand expansion and local operations in Europe, North America, and Japan [9]. Profitability and Cost Control - The gross profit margin for the first half of 2025 was 33.28%, an increase of 4.20 percentage points year-on-year, attributed to improved R&D and supply chain efficiency [9]. - The company effectively controlled its expenses, with a notable decrease in sales expenses due to changes in sales channel proportions and improved marketing efficiency [9].

Core Viewpoint - The report highlights the significant growth in revenue and net profit for XGIMI Technology Co., Ltd. in the first half of 2025, driven by innovation in product development and an effective supply chain strategy [3][10]. Financial Performance - The company achieved operating revenue of CNY 1.63 billion, a 1.63% increase compared to the same period last year [3]. - The total profit reached CNY 78.82 million, a substantial recovery from a loss of CNY 0.11 million in the previous year [3]. - The net profit attributable to shareholders was CNY 88.66 million, marking a dramatic increase of 2,062.34% year-on-year [3]. - The net cash flow from operating activities was negative at CNY -440.29 million, a decrease of 357.61% compared to the previous year [3]. Business Overview - The main business of the company includes the research, production, and sales of smart projection products, along with related accessories and internet value-added services [8]. - The company has expanded its product offerings to include automotive optical solutions, targeting smart cockpit and smart headlight applications [8][10]. Market Position - XGIMI has established itself as a leading brand in the domestic projection equipment industry, maintaining the top position in both shipment volume and sales revenue for several consecutive years [9][10]. - The global projection equipment market is projected to grow, with XGIMI's products increasingly penetrating international markets, including Europe, North America, and Japan [9][14]. Research and Development - The company invested CNY 197 million in R&D during the reporting period, focusing on core technologies such as optical design, intelligent sensing algorithms, and image quality optimization [10][15]. - XGIMI has obtained 18 new authorized invention patents, bringing the total to 418 patents [10]. Product Innovation - The company launched several new products, including portable projectors and high-end laser projection models, enhancing its competitive edge in the market [10][12]. - XGIMI's innovative technologies, such as the Dual Light technology for improved image quality, have positioned it favorably in the smart projection market [19][20]. Sales and Distribution - The company utilizes a comprehensive sales network, including both online platforms like JD and Tmall, and offline channels through distributors and direct stores [17]. - XGIMI's products have been well-received in international markets, with a focus on localizing operations and expanding retail partnerships [14][17].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][4][12] Core Insights - The company achieved a turnaround in performance in Q2 2025, with a year-on-year increase in revenue and a significant rise in net profit, driven by the expansion of its automotive business [4][5] - The company is expected to benefit from product structure optimization, leading to improved gross and net profit margins [5] - The automotive business is showing promising growth, with products being mass-produced and delivered, indicating the emergence of a second revenue growth driver [6] Financial Performance Summary - In H1 2025, the company reported revenue of 1.63 billion yuan (up 1.6% year-on-year) and a net profit of 89 million yuan (up 2062.3%) [4] - For Q2 2025, revenue was 820 million yuan (up 5.4%) and net profit was 26 million yuan, marking a return to profitability [4] - The company has adjusted its profit forecasts for 2025-2026, now expecting net profits of 289 million yuan and 365 million yuan respectively, with an EPS of 4.14 yuan and 5.21 yuan [4][7] Profitability Metrics - The gross margin for H1 2025 was 33.3% (up 4.2 percentage points), while the net profit margin was 5.4% (up 5.2 percentage points) [5] - In Q2 2025, the gross margin was 32.6% (up 2.4 percentage points) and the net profit margin was 3.2% (up 4.5 percentage points) [5] Business Highlights - The company has maintained a solid market share in domestic sales, with continuous product upgrades and the introduction of new models [6] - The company is expanding its overseas sales channels, with products entering mainstream retail in markets like the US and Japan [6] - The automotive projection business is expected to grow, leveraging the company's technological expertise in projection applications [6]

Investment Rating - The report maintains a "Buy" rating for the company, with a target price based on the last closing price of 125.79 [1][8]. Core Views - The company achieved profitability in Q2 2025, with a net profit of 0.26 billion yuan, compared to a loss of 0.10 billion yuan in Q2 2024, indicating a significant turnaround [4][8]. - The company's revenue for H1 2025 was 16.26 billion yuan, reflecting a growth of 1.63%, while the net profit surged by 2062.34% year-on-year [3][4]. - The automotive business has successfully transitioned from project approval to mass production, with products being delivered to various vehicle models [6][8]. Financial Performance - In Q2 2025, total revenue reached 8.16 billion yuan, marking a 5.38% increase, and the gross profit margin improved to 32.56%, up by 2.39 percentage points [4][5]. - The net profit margin for Q2 2025 was 3.19%, an increase of 4.52 percentage points, attributed to effective cost control and efficiency improvements [5]. - The company reported a significant increase in its net profit forecast for 2025, with expected figures of 3.29 billion yuan, 4.37 billion yuan, and 5.28 billion yuan for 2025, 2026, and 2027 respectively [8][9]. Product and Market Development - The company has made strides in its automotive product line, securing multiple projects in smart cockpits and intelligent lighting, with products now being integrated into various car models [6][8]. - The global expansion strategy is progressing, with the company entering major retail channels in North America and Australia, and launching new portable products that have gained consumer popularity [6][8]. Industry Outlook - The domestic smart projection industry is experiencing rapid growth, with increasing competition, while the overseas market still presents significant growth potential [8]. - The company is focusing on continuous technological innovation and expanding its product range to include mid-to-high-end offerings, which is expected to drive future revenue growth [8].

Investment Rating - The investment rating for the company is "Buy" and it is maintained [8] Core Views - The company has announced a significant improvement in its performance, with a projected revenue of 1.626 billion yuan for the first half of 2025, representing a year-on-year growth of 1.63%. The net profit attributable to the parent company is expected to reach 88.6622 million yuan, a substantial increase of 2062.33% [2][5] - In the second quarter, the company achieved a revenue of 816 million yuan, reflecting a year-on-year growth of 5.40%, and a net profit of 26.0231 million yuan, marking a significant turnaround from losses [2][5] - The domestic smart projection market has seen a slight decline, but the company has maintained its market share and is actively pursuing product upgrades, overseas market expansion, and broadening application scenarios [11] Summary by Sections Company Performance - The company reported a net profit margin increase, with the first quarter showing a year-on-year increase of 337.45% and the second quarter showing a significant turnaround [11] - The company continues to implement a strategy focused on research and development innovation and supply chain efficiency, which has led to improved resource allocation and cost control [11] Product and Market Strategy - The company has launched several new products, including the portable projector Play6 and the home flagship RS 20 series, reinforcing its competitive position in both entry-level and mid-to-high-end markets [11] - The company is expanding its overseas market presence, with products entering major offline channels in Europe, North America, Japan, and Australia [11] - The company is also diversifying its application scenarios, including smart cockpit and smart lighting, with products already in production for various automotive clients [11] Financial Projections - The company expects net profits for 2025, 2026, and 2027 to be 318 million yuan, 488 million yuan, and 506 million yuan respectively, with corresponding price-to-earnings ratios of 24.52, 16.02, and 15.45 [11]

Investment Rating - The investment rating for the company is "Buy" and is maintained [8]. Core Insights - In Q1 2025, the company achieved revenue of 810 million yuan, a year-on-year decline of 1.89%. However, the net profit attributable to the parent company was 62.64 million yuan, representing a significant year-on-year increase of 337.45%. The net profit after deducting non-recurring items was 55.42 million yuan, showing a remarkable growth of 583.28% year-on-year [2][5]. Summary by Sections Financial Performance - The company's gross margin in Q1 2025 was 34.01%, an increase of 5.96 percentage points year-on-year, primarily benefiting from product structure optimization. The expense ratios for sales, management, R&D, and financial costs were 14.52%, 4.46%, 11.06%, and -1.63%, respectively, with sales expense ratio showing significant improvement [12]. - The operating profit for Q1 2025 was 26.61 million yuan, compared to a loss of 33.64 million yuan in the same period last year, resulting in an operating profit margin of 3.29%, an increase of 7.36 percentage points year-on-year [12]. - The net cash flow from operating activities decreased by 202.78% year-on-year, mainly due to the impact of the settlement cycle and increased payments for inventory [12]. Market Outlook - The industry demand is recovering, with the global projector market expected to reach a shipment volume of 22.08 million units in 2025, a year-on-year growth of 9.5%. The domestic projector market is projected to rebound to 7.05 million units due to supportive policies and technological advancements [12]. - The company is positioned as a leader in the smart projection industry, focusing on technological and product innovation while expanding its brand influence. The overseas market for home smart projectors is still in its early stages, with growth potential gradually opening up [12]. Profit Forecast - The company is expected to achieve net profits attributable to the parent company of 360 million yuan, 578 million yuan, and 627 million yuan for the years 2025, 2026, and 2027, respectively, with corresponding price-to-earnings ratios of 24.8, 15.4, and 14.2 times [12].