丨证券研究报告丨 [Table_scodeMsg1] 公司研究丨点评报告丨极米科技（688696.SH） [Table_Title] 营收稳中有升，经营质量持续优化 报告要点 [Table_Summary] 2025 年公司实现营业收入 34.67 亿元，同比增长 1.85%；实现归母净利润 1.43 亿元，同比增 长 19.25%；实现扣非归母净利润 1.14 亿元，同比增长 23.99%。对应 2025 年第四季度，公司 实现营业收入 11.41 亿元，同比增长 1.54%；实现归母净利润 0.64 亿元，同比下滑 60.35%； 实现扣非归母净利润 0.53 亿元，同比下滑 66.08%。 分析师及联系人 [Table_Author] 陈亮 SAC：S0490517070017 SFC：BUW408 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com [Table_scodeMsg2] 极米科技（688696.SH） cjzqdt11111 [Table_Title2] 营收稳中有升，经营质量持续优化 [Table_Summary2] 事件描述 公司发布 2025 ...

Core Viewpoint - Tencent's J5 projector is highly praised for its user-friendly design and impressive projection quality, making it a strong contender in the home entertainment market [1][3]. Group 1: Product Features - The J5 projector is designed with only three components: the main unit, power cable, and remote control, allowing for easy plug-and-play setup [3]. - It features a self-stabilizing cloud platform that supports 360-degree rotation, making it versatile for different viewing positions [5]. - The projector boasts automatic focus and keystone correction, eliminating the need for manual adjustments, which is beneficial for users of all ages [6][28]. - It has a brightness rating of 635 CVIA, which is considered optimal for home use, providing a comfortable viewing experience without being overly bright [10]. Group 2: Performance and Quality - The J5 projector can project clear images even in challenging lighting conditions, such as during the day with lights on, although nighttime performance is superior [10][8]. - It supports true 1080P resolution and can decode 4K video, enhancing the viewing experience with high-quality visuals [10][24]. - The projector is equipped with a self-developed closed optical engine that significantly improves brightness and color saturation [10][31]. Group 3: Market Position and Pricing - The J5 projector is competitively priced at 899, making it an attractive option for consumers looking for quality home entertainment solutions [10][31]. - The product is positioned against various competitors in the market, with a focus on delivering genuine performance metrics rather than inflated specifications [12][16]. Group 4: User Experience and Smart Features - The J5 projector includes smart features such as voice control through Tencent's AI, allowing users to easily find content without manual searching [29]. - It is designed to be user-friendly, with automatic adjustments and a simple remote control interface, catering to users who prefer convenience [26][29]. - The projector's compact design and multiple connectivity options, including USB and HDMI ports, enhance its usability and versatility [31].

Investment Rating - The investment rating for the company is "Buy" and is maintained [7]. Core Views - The company achieved a revenue of 2.327 billion yuan in the first three quarters of 2025, representing a year-on-year growth of 1.99%. The net profit attributable to the parent company was 80 million yuan, with a non-recurring net profit of 61 million yuan. In Q3 2025, the company reported a revenue of 701 million yuan, a year-on-year increase of 2.86%, but a net loss of 9.01 million yuan [4][6]. - Despite a downturn in the home projector industry, the company demonstrated resilient revenue growth. The smart projector market in China saw a decline in sales volume by 11.5% year-on-year in Q3 2025 [7]. - The company's gross margin improved to 32.47% in the first three quarters of 2025, an increase of 3.70 percentage points year-on-year. The gross margin for Q3 2025 was 30.59%, up 2.54 percentage points year-on-year. The company maintained high R&D investment levels, with R&D expenses accounting for 12.73% of revenue in the first three quarters [7][8]. - The company is focusing on technological innovation and product development to strengthen its competitive advantage, with plans to expand into overseas markets where growth potential is increasing [7]. Summary by Sections Financial Performance - In the first three quarters of 2025, the company reported total revenue of 2.327 billion yuan, a 1.99% increase year-on-year. The net profit attributable to the parent company was 80 million yuan, while the non-recurring net profit was 61 million yuan. In Q3 2025, revenue was 701 million yuan, up 2.86% year-on-year, but the company faced a net loss of 9.01 million yuan [4][6]. - The gross margin for the first three quarters was 32.47%, an increase of 3.70 percentage points year-on-year, while Q3 gross margin was 30.59%, up 2.54 percentage points year-on-year [7]. Market Context - The smart projector market in China experienced a decline in sales volume by 11.5% year-on-year in Q3 2025, indicating a challenging market environment [7]. - The company is positioned as a leader in the smart projector industry, leveraging technological and product innovations to maintain its market position [7]. Future Outlook - The company aims to enhance its brand influence through diversified marketing strategies and is looking to expand its presence in overseas markets, which are still in the early stages of adopting home smart projectors [7]. - The company anticipates continued growth in its automotive business, which is expected to contribute positively to overall performance [7].

Core Insights - The company reported Q3 2025 revenue of 700 million yuan, a year-on-year increase of 2.9%, with a net profit attributable to shareholders of -10 million yuan, improving from -40 million yuan in the same period last year [1] - Gross margin reached 30.6%, up 2.5 percentage points year-on-year, while net profit margin was -1.3%, an improvement of 5.2 percentage points year-on-year [1] Domestic Sales Performance - The domestic market has entered a consolidation phase since 2025, leading to an improved competitive landscape [1] - The company has strengthened its market share through rapid product iterations and broader price coverage, launching several new products in the second half of the year [1] International Sales Outlook - The company is committed to expanding its brand internationally, with expectations for a recovery in overseas sales in Q4 after a slowdown due to team restructuring [1] New Business Development - The automotive and commercial sectors are progressing steadily, with expectations for a turning point in loss reduction in Q4 [1] - The automotive business is currently unprofitable but is expected to improve gross margins with cost reduction initiatives [1] - The commercial sector is anticipated to start shipments in the second half of the year, leveraging technological advantages [1] Financial Metrics - Gross margin improved significantly year-on-year, while operating expenses have been optimized [2] - Sales, management, R&D, and financial expense ratios were 16.7%, 5.0%, 14.1%, and -0.5% respectively, showing a notable reduction in sales expense ratio [2] Profit Forecast - The company is projected to see substantial profit recovery in its main business and reduced losses in new ventures, with expected net profits of 260 million, 510 million, and 650 million yuan for 2025-2027, representing year-on-year growth of 115%, 97%, and 28% respectively [2] - Current stock price corresponds to PE ratios of 32, 16, and 13 for 2025, 2026, and 2027, respectively, maintaining a "buy" rating [2]

Core Viewpoints - XGIMI is a leading player in the smart micro-projection market, with its business covering smart micro-projectors, office projectors, and automotive projectors [2] - The smart micro-projection market is a cyclical consumer product with strong optionality. The company's performance surged during China's consumption upgrade but faced significant challenges from low-cost single LCD projectors since 2022, leading to a substantial decline in performance [2] - The company is deepening its projection technology advantages and plans to establish an automotive division in 2024, with automotive projection expected to be a significant new business [2] Financial Performance - The company is expected to show signs of improvement, with a projected net profit of 160 million yuan in Q4 2024, a year-on-year increase of 367%. For the first half of 2025, the net profit is expected to reach 90 million yuan, a year-on-year increase of 2062% [2] - The gross margin is projected to be 33.3%, an increase of 4.2 percentage points year-on-year [2] Market Trends - The demand for home display is diversifying, with an increasing share of projection products. XGIMI has maintained its position as the top supplier of projection equipment in China for seven consecutive years since 2018 [3] - The projection industry in China has faced pressure, with a projected market size of 14.2 billion yuan and sales of 5.23 million units in 2024, reflecting a year-on-year decline of 6.6% in market size but an 18.2% increase in sales volume [3] - The market for single LCD projectors has negatively impacted DLP projectors, leading to a compound annual growth rate (CAGR) of -13.8% for the projection industry from 2021 to 2024 [3] Global Market Position - Chinese brands, including XGIMI, have a significant advantage in the global smart micro-projection market, which is primarily dominated by foreign brands in commercial and educational sectors [4] - The global projection market is projected to reach 53.2 billion yuan in 2024, with consumer, engineering, and cockpit projections accounting for 60.2%, 38.7%, and 1.1% respectively [4] - XGIMI's overseas sales are expected to reach 1.09 billion yuan in 2024, a year-on-year increase of 18.9%, with the main business revenue proportion reaching 33% [5] Product Development - The company has established an automotive division in 2024, focusing on smart cockpit solutions and optical components for automotive headlights, with several products already delivered to various car models [5] - XGIMI has expanded its product offerings to include Google-certified products for the European and American markets, successfully entering high-end offline channels such as Best Buy and Sam's Club [5]

Core Viewpoint - XGIMI Technology Co., Ltd. has submitted a listing application to the Hong Kong Stock Exchange, with CICC as the exclusive sponsor, positioning itself as a leader in the global projection industry, particularly in the consumer-grade segment [1] Group 1: Company Overview - XGIMI is recognized as the world's largest consumer-grade projection brand based on projected revenue for 2024, with operations in over 100 countries and regions, and a cumulative shipment of over 7 million projection devices [1] - The company has maintained its position as the top seller in China's projection industry for seven consecutive years since 2018 and has been the revenue leader domestically for five years since 2020, holding a market share of approximately 30.2% in the mid-to-high-end projection sector for 2024 [1][2] Group 2: Product and Technology - XGIMI has established itself as an innovation benchmark in smart projection products, leveraging its core advantages in optical technology and user experience to expand its product offerings from consumer-grade to automotive and engineering-grade projections [2] - The automotive projection business has achieved mass production and delivery, being adopted by leading manufacturers such as Seres, JAC Motors, and BAIC for various new energy vehicle models, serving as a second growth engine for the company [2] Group 3: Financial Performance - The company's revenue for the years 2022, 2023, and 2024, along with the first half of 2025, were RMB 4.22 billion, RMB 3.55 billion, RMB 3.40 billion, RMB 1.60 billion, and RMB 1.62 billion respectively, with corresponding gross profits of RMB 1.47 billion, RMB 1.06 billion, RMB 1.03 billion, RMB 440 million, and RMB 521 million [3] - The company plans to use the proceeds from the financing for global brand and product marketing, enhancing R&D capabilities, and general corporate purposes [3] Group 4: Production Capacity - XGIMI operates two production bases: the Yibin base with an annual design capacity of 1.26 million units and a utilization rate of 96.0% in 2022, and the Vietnam base with a design capacity of approximately 500,000 units, expected to commence operations in August 2025 [2]

香港聯合交易所有限公司及證券及期貨事務監察委員會對本申請版本的內容概不負責，對其準確性或完整 性亦不發表任何聲明，並明確表示概不就因本申請版本全部或任何部分內容而產生或因依賴該等內容而引 致的任何損失承擔任何責任。 XGIMI TECH CO., LTD. 極米科技股份有限公司 （於中華人民共和國註冊成立的股份有限公司） 的申請版本 警告 本申請版本乃根據香港聯合交易所有限公司（「聯交所」）及證券及期貨事務監察委員會（「證監會」）的要求 而刊發，僅用作提供資訊予香港公眾人士。 本申請版本為草擬本，其內所載資訊並不完整，亦可能會作出重大變動。 閣下閱覽本文件，即代表 閣 下知悉、接納並向極米科技股份有限公司（「本公司」，連同其附屬公司統稱「本集團」）、本公司的獨家保 薦人、整體協調人、顧問或包銷團成員表示同意： 於本公司招股章程根據香港法例第32章公司（清盤及雜項條文）條例送呈香港公司註冊處處長登記前，不 會向香港公眾人士提出要約或邀請。倘在適當時候向香港公眾人士提出要約或邀請，有意投資者務請僅依 據於香港公司註冊處處長註冊的本公司招股章程作出投資決定。該文件的文本將於發售期內向公眾人士刊 發。 (a) 本文件 ...

Investment Rating - The investment rating for the company is "Buy" and it is maintained [7]. Core Views - The company has significantly improved its performance, with a 1.63% year-on-year increase in revenue to 1.626 billion yuan in the first half of 2025, and a remarkable 2062.34% increase in net profit attributable to shareholders, reaching 89 million yuan [4][9]. - The second quarter of 2025 saw a revenue of 816 million yuan, up 5.38% year-on-year, and a net profit of 26 million yuan, an increase of 360% compared to the same period last year [4][9]. Summary by Sections Financial Performance - In the first half of 2025, the company achieved total revenue of 1.626 billion yuan, a 1.63% increase year-on-year, and a net profit of 89 million yuan, which is a significant increase of 2062.34% [4][9]. - The second quarter results showed revenue of 816 million yuan, a 5.38% increase year-on-year, and a net profit of 26 million yuan, which is an increase of 360 million yuan compared to the same period last year [4][9]. Business Development - The company continues to optimize its product matrix in the smart projection business, launching new products such as the portable projector Play6 and the home flagship RS20 series, while also expanding its vehicle-mounted projection business [9]. - The company has made progress in overseas markets, focusing on brand expansion and local operations in Europe, North America, and Japan [9]. Profitability and Cost Control - The gross profit margin for the first half of 2025 was 33.28%, an increase of 4.20 percentage points year-on-year, attributed to improved R&D and supply chain efficiency [9]. - The company effectively controlled its expenses, with a notable decrease in sales expenses due to changes in sales channel proportions and improved marketing efficiency [9].

Core Viewpoint - The report highlights the significant growth in revenue and net profit for XGIMI Technology Co., Ltd. in the first half of 2025, driven by innovation in product development and an effective supply chain strategy [3][10]. Financial Performance - The company achieved operating revenue of CNY 1.63 billion, a 1.63% increase compared to the same period last year [3]. - The total profit reached CNY 78.82 million, a substantial recovery from a loss of CNY 0.11 million in the previous year [3]. - The net profit attributable to shareholders was CNY 88.66 million, marking a dramatic increase of 2,062.34% year-on-year [3]. - The net cash flow from operating activities was negative at CNY -440.29 million, a decrease of 357.61% compared to the previous year [3]. Business Overview - The main business of the company includes the research, production, and sales of smart projection products, along with related accessories and internet value-added services [8]. - The company has expanded its product offerings to include automotive optical solutions, targeting smart cockpit and smart headlight applications [8][10]. Market Position - XGIMI has established itself as a leading brand in the domestic projection equipment industry, maintaining the top position in both shipment volume and sales revenue for several consecutive years [9][10]. - The global projection equipment market is projected to grow, with XGIMI's products increasingly penetrating international markets, including Europe, North America, and Japan [9][14]. Research and Development - The company invested CNY 197 million in R&D during the reporting period, focusing on core technologies such as optical design, intelligent sensing algorithms, and image quality optimization [10][15]. - XGIMI has obtained 18 new authorized invention patents, bringing the total to 418 patents [10]. Product Innovation - The company launched several new products, including portable projectors and high-end laser projection models, enhancing its competitive edge in the market [10][12]. - XGIMI's innovative technologies, such as the Dual Light technology for improved image quality, have positioned it favorably in the smart projection market [19][20]. Sales and Distribution - The company utilizes a comprehensive sales network, including both online platforms like JD and Tmall, and offline channels through distributors and direct stores [17]. - XGIMI's products have been well-received in international markets, with a focus on localizing operations and expanding retail partnerships [14][17].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][4][12] Core Insights - The company achieved a turnaround in performance in Q2 2025, with a year-on-year increase in revenue and a significant rise in net profit, driven by the expansion of its automotive business [4][5] - The company is expected to benefit from product structure optimization, leading to improved gross and net profit margins [5] - The automotive business is showing promising growth, with products being mass-produced and delivered, indicating the emergence of a second revenue growth driver [6] Financial Performance Summary - In H1 2025, the company reported revenue of 1.63 billion yuan (up 1.6% year-on-year) and a net profit of 89 million yuan (up 2062.3%) [4] - For Q2 2025, revenue was 820 million yuan (up 5.4%) and net profit was 26 million yuan, marking a return to profitability [4] - The company has adjusted its profit forecasts for 2025-2026, now expecting net profits of 289 million yuan and 365 million yuan respectively, with an EPS of 4.14 yuan and 5.21 yuan [4][7] Profitability Metrics - The gross margin for H1 2025 was 33.3% (up 4.2 percentage points), while the net profit margin was 5.4% (up 5.2 percentage points) [5] - In Q2 2025, the gross margin was 32.6% (up 2.4 percentage points) and the net profit margin was 3.2% (up 4.5 percentage points) [5] Business Highlights - The company has maintained a solid market share in domestic sales, with continuous product upgrades and the introduction of new models [6] - The company is expanding its overseas sales channels, with products entering mainstream retail in markets like the US and Japan [6] - The automotive projection business is expected to grow, leveraging the company's technological expertise in projection applications [6]