Core Insights - Hisense has officially announced its role as the global official sponsor for the 2026 FIFA World Cup, marking its third sponsorship after the 2018 and 2022 World Cups [1][10] - The partnership aims to enhance the viewing experience through advanced RGB-Mini LED and AI technologies, with a focus on "colorful, AI, and passion" [1][4] - FIFA's Chief Commercial Officer expressed high expectations for the collaboration, emphasizing the shared values that deepen the partnership [3][6] Company Strategy - Hisense has positioned itself as a pioneer in sports marketing, leveraging top-tier sports sponsorships to accelerate brand globalization [3][10] - The company has developed a comprehensive event operation methodology centered on "technology-driven, user-driven, service-driven, and culture-driven" approaches [3] - Hisense's CEO highlighted the historical significance of their collaboration with FIFA, which has evolved from brand cooperation to content collaboration and technological support [3][10] Technological Advancements - The 2026 World Cup is expected to accelerate the widespread adoption of RGB-Mini LED technology, enhancing the visual experience for viewers [4][6] - Hisense plans to launch the U7S Pro, the world's first high-end RGB-Mini LED TV, before the World Cup, showcasing its commitment to delivering superior picture quality [8] - The partnership will also focus on developing high-definition content and experiences to enhance fan engagement [8] Market Impact - Hisense's sponsorship of the World Cup has significantly boosted its brand development, with a reported 70% overall revenue growth and a 156% increase in brand value since 2018 [10] - The company's global TV ranking has improved from third to second, with leading positions in the 100-inch and laser TV segments [10] - Hisense aims to deepen its strategic partnership with FIFA, marking a new phase in its global expansion and brand building efforts [10]

Group 1 - Hisense Group officially announced its sponsorship as the global official sponsor for the 2026 FIFA World Cup, marking its third consecutive sponsorship after the 2018 and 2022 World Cups [1] - The company aims to enhance the viewing experience through its advanced RGB-MiniLED and AI technologies, collaborating closely with FIFA [1][2] - Sports marketing has become a key catalyst for the globalization of Chinese brands, with Hisense being a pioneer in this area since becoming a sponsor of the UEFA Euro in 2016 [1][2] Group 2 - Hisense has developed a comprehensive event operation methodology centered around "technology-driven, user-driven, service-driven, and culture-driven" principles, which supports its global brand building [2] - The partnership with FIFA has evolved from brand cooperation to content collaboration, and now includes technical support for video assistant referee systems [2][3] - The 2026 World Cup is expected to accelerate the widespread adoption of RGB-MiniLED technology, enhancing the visual experience for global audiences [3] Group 3 - Hisense is set to launch the world's first high-end RGB-MiniLED TV, U7S Pro, by the end of September, which aims to provide an exceptional viewing experience ahead of the 2026 World Cup [4] - The company has introduced a new generation of smart TV operating systems, improving user interaction and experience [4] - Hisense plans to explore new marketing strategies and engage with fans globally, enhancing the connection between users and the excitement of football [4] Group 4 - Sponsoring top-tier sports events has significantly boosted Hisense's brand development, with a 70% increase in overall revenue and a 156% rise in brand value by 2024 [5] - Hisense's global TV ranking has improved from third to second, with leading positions in the 100-inch and laser TV markets, and the company holds the top retail market share for refrigerators in Europe [5] Group 5 - The third sponsorship of the World Cup signifies a deepening strategic partnership with FIFA and represents a new stage in Hisense's global expansion and brand building [6] - Hisense is transitioning from a participant in top-tier events to a technology leader that defines future viewing experiences and connects global football fans [6]

Group 1 - Hisense officially announced its role as the global official sponsor for the 2026 World Cup, marking its third sponsorship after the 2018 and 2022 World Cups [1] - The partnership aims to enhance the viewing experience through advanced RGB-Mini LED and AI technologies, with a focus on "colorful, AI, and passion" [1][4] - FIFA's Chief Commercial Officer expressed high expectations for the upcoming World Cup, emphasizing the collaboration's potential to elevate football to new heights [1][3] Group 2 - Sports marketing has become a key catalyst for the globalization of Chinese brands, with Hisense being a pioneer in leveraging top-tier sports event sponsorships [3] - Over the past decade, Hisense has developed a comprehensive event operation methodology centered on "technology-driven, user-driven, service-driven, and culture-driven" approaches [3] - The partnership has evolved from initial bold attempts to deep value cultivation, showcasing the importance of sports marketing in building independent brands [3] Group 3 - The 2026 World Cup is expected to accelerate the widespread adoption of RGB-Mini LED technology, enhancing the visual experience for global audiences [4][6] - Hisense's upcoming high-end RGB-Mini LED TV, U7S Pro, is set to launch in September, promising superior color accuracy and user comfort [8] - The collaboration will also focus on developing high-definition content and experiences to bring fans closer to the action [8] Group 4 - Hisense's sponsorship of top-tier sports events has significantly boosted its brand development, with a 70% increase in overall revenue and a 156% rise in brand value projected by 2024 [10] - The company has moved from being a participant in top-tier events to becoming a technology leader that defines future viewing experiences [10] - Hisense's brand recognition has increased, with overseas revenue growing 1.6 times and its television ranking rising from third to second globally [10]