能像真人一般理解你的话语，与你交流，协助解决问题，甚至感知你的情绪……这种被誉为"活人感"的智能车机正逐渐登陆市场。从用户体 验的角度来看，车机若能实现从单纯工具使用到情感陪伴的飞跃，便能成为用户出行中的"贴心伴侣"，进而提升用户的满意度和忠诚度。 面对这股车机智能化的升级浪潮，行业内的有识之士清醒地认识到，在追求车机"活人感"的同时，也需关注如何实现安全交互、避免驾驶分 心，并确保用户隐私和数据安全。此外，还需防止过度拟人化，避免偏离交通工具的核心属性等问题，从而使车机真正成为安全、智能的"好助 手"。 车机拟人活灵活现 "活人感"已成为众多新能源汽车品牌的新追求。近日，某新能源品牌通过OTA升级，推送了"深度思考"大模型，使车机从单纯的"执行指令工 具"转变为能主动理解、思考并回应用户需求的"智慧伙伴"。从用户体验来看，车机系统不再机械地执行操作命令，而是具备了一定的聊天互动功 能，并能提供"情绪价值"。 以往，传统车机系统需要明确的指令才能调温度、调风量，而现在更智能的车机系统成了"闲聊搭子"。车机智能化升级后，只需说一句"我要 午休"，车机便能自动调高温度、调低风量、关闭车窗和音响，有时还会播放一段轻 ...

Summary of 9号公司 Conference Call Company Overview - **Company**: 9号公司 (Ninebot) - **Founded**: 2012 - **Headquarters**: Beijing - **Initial Focus**: Balance scooters, part of Xiaomi ecosystem - **Key Acquisition**: Acquired Segway, gaining significant patents and expanding into international markets [5][6] Industry Insights - **Electric Vehicle (EV) Market**: - 2025 H1 growth of approximately 39% [10] - Major competitors: 雅迪 (Yadea) and 爱玛 (Aima) with over 20% market share each; 9号公司 holds about 7% [10] - Focus on product differentiation through smart and high-end features to avoid price wars [2][10] - **Lawn Mower Robot Market**: - Current penetration rate of lawn mower robots is low at 5%-6% [15] - Expected growth driven by stricter environmental policies in Europe and the US [15] - 9号公司 leveraging advanced technologies like RTK and visual positioning for competitive advantage [16][17] Financial Performance - **Revenue Growth**: - 2025 projected revenue of 20 billion yuan, a 40% increase year-on-year [5][20] - Q1 2025 revenue growth over 90%, Q2 over 60% [2][8] - Two-wheeled vehicle sales expected to exceed 4 million units in 2025, a growth of over 50% [12][20] - **Profitability**: - Net profit expected to reach 2 billion yuan in 2025, with a net margin in the double digits [5][20] - Continuous improvement in net and gross margins from 2021 to 2024 [9][20] Key Business Segments - **Electric Two-Wheeled Vehicles**: - Compound annual growth rate (CAGR) of over 70% from 2021 to 2024, outperforming competitors [12] - Focus on smart features and high-end products [11] - **Lawn Mower Robots**: - Anticipated business growth exceeding 200% in 2024, with continued growth over 100% in 2025 [3][17] - Market share currently at 5%, with significant room for growth [17] - **Electric Scooters and Balance Vehicles**: - Market size in 2023 was $2.9 billion, with a projected CAGR of about 10% from 2024 to 2032 [18] - Expected revenue growth over 20% in 2025 [18] - **All-Terrain Vehicles (ATVs)**: - Sales volume of 24,000 units in 2024, with a market share of about 2.5% [19] - Short-term growth impacted by US tariffs, but European markets show promise [19] Competitive Advantages - **Technological Innovation**: - Development of proprietary software (Ninebot OS) and hardware systems enhancing user experience [11] - Strong emphasis on R&D with a technically skilled management team [7] - **Market Positioning**: - Early entry into the lawn mower robot market, establishing a favorable position against competitors [17] - Focus on product diversification and leveraging existing technologies across different product lines [10][16] Conclusion - 9号公司 demonstrates strong growth potential across multiple segments, particularly in electric vehicles and lawn mower robots, supported by innovative technology and strategic market positioning. The company is well-positioned to capitalize on emerging trends and regulatory changes in the industry [2][20]