Group 1: Offline Channel Development - The company plans to optimize offline channels by replacing stores with high traffic and good locations, while also opening new quality stores and regional flagship stores to enhance channel quality [2][3]. Group 2: Online Channel Strategy - Despite a slowdown in online traffic growth, the company aims to use online channels as a platform for new product launches and brand image establishment, while maintaining pricing strategies to promote high-quality development of both online and offline channels [2][3]. Group 3: Product Category Plans - The company intends to adopt a partnership model for the Hush Puppies adult footwear category, which will be managed through collaboration with experienced teams to enhance brand value and resource integration [3]. Group 4: Sales Expense Projections - Sales expenses are expected to increase this year due to the addition of men's and women's clothing lines, necessitating higher marketing costs for various promotional activities [3]. Group 5: Market Pressure and Future Development - The company acknowledges market cyclicality and plans to focus on core business, continuously upgrading products and services to enhance consumer experience, emphasizing brand positioning as key to long-term development [3].

Group 1: Pricing Strategy - The company maintains a relatively firm pricing strategy across its brands, with slight adjustments based on market sales and promotional activities [2][3] - Each brand under the company has a slightly different pricing strategy, focusing on establishing brand positioning [2] Group 2: E-commerce Performance - The 618 shopping festival is expected to have a stable performance compared to previous years, with a shift in focus towards daily sales quality due to plateauing online traffic [3] - Different e-commerce platforms will be targeted based on their unique strengths, such as brand image display or single product promotion [3] Group 3: Marketing and Sales Expenses - Sales expenses are projected to increase this year due to the addition of men's and women's clothing lines, necessitating more marketing efforts [3] - The company plans to engage in various marketing activities, including outdoor advertising and promotions, especially for the 30th anniversary of the Water Child brand in 2025 [3] Group 4: Product Development and Feedback - Feedback from franchisees regarding the 2025 autumn/winter collection of Hush Puppies is positive, highlighting a focus on classic casual styles and functional materials [3] - The design and sales teams for Hush Puppies are structured with a mix of core company personnel and new recruits, ensuring a blend of experience and fresh ideas [3]