健康饮食风潮正盛，有机燕麦成为都市餐桌新宠 今天分享的是：2024年中国有机燕麦行业发展及消费需求洞察报告 报告共计：37页 随着大众健康意识的普遍提升，对食品品质的追求已深入日常消费。其中，有机食品以其天然、无污染的特性备受青睐，市场规模持续扩大。在此背景下， 有机燕麦作为营养价值突出的代表性品类，正从传统的粗粮印象中蜕变，以多样化的产品形态和食用场景，迅速占领消费者的厨房与背包，展现出蓬勃的市 场活力与广阔的发展前景。 消费需求明确，健康与品质成为购买核心驱动力 当下的消费者在选择燕麦产品时，目的非常清晰。报告揭示，超过七成的燕麦消费者会特意选择经过有机认证的产品，健康是他们首要的考量。大多数人看 重其无农药残留、更天然的属性，同时，高膳食纤维、优质蛋白等营养成分也是吸引购买的关键因素。在价格上，消费者显得理性而务实，主流接受区间集 中在每500克21元至80元之间，愿意为确切的品质支付适度溢价，但拒绝不必要的奢华。此外，独立小包装因其便捷与定量准确，成为最受欢迎的包装形 式，反映出消费者对生活效率与精致度的双重追求。 市场升级趋势明显，品类创新与场景拓展并行 当前有机燕麦市场呈现出鲜明的升级态势。一方面 ...

Core Insights - Alibaba collaborates with Zhangbei County government to establish an organic oat "Hema Village," with products like organic oat flakes and oat milk set to launch in October 2023 [1][3] - The initiative aims to leverage digital technology and platform ecosystems to promote sustainable development through organic agriculture in Zhangbei [1][3] Group 1: Agricultural Development - Zhangbei County, a key support area for Alibaba, has seen the establishment of its second "Hema Village" following the success of the "Bashang Organic Vegetable Hema Village" [3] - The region's unique cool climate, with an average altitude of 1400-1600 meters, provides natural advantages for organic agriculture, particularly for crops like broccoli [3][4] - Zhangbei accounts for 20% of the national oat planting area, with 100,000 acres certified for organic products [3] Group 2: Economic Impact - The two "Hema Villages" are expected to increase the income of over 500 local farmers [3] - The organic vegetable base currently supplies 7,000 to 10,000 portions of organic vegetables daily to Hema, with a projected annual output of 5,000 tons [4] - Alibaba's initiatives in Zhangbei aim to enhance the efficiency of organic farming through technological support and resource recycling [4] Group 3: Sustainable Practices - Alibaba has established a data center in Zhangbei since 2017, utilizing the region's low temperatures and abundant wind and solar resources for green energy [4] - The collaboration extends the green development model from the digital economy to agriculture, transforming Zhangbei's "cool advantage" into sustainable development momentum [4]