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对话佳农 | 4000万中国家庭的选择,佳农靠什么打造品牌竞争护城河?
凯度消费者指数· 2026-03-26 03:52
在水果与饮料赛道, 佳农 以情感构筑品牌价值。依托全国分销中心网络,以及一支既聚 焦品质把控、又能借助数字系统和扁平化架构实现战术敏捷的专业团队,佳农得以突破市 场 碎 片 化和 规模 扩 张 带 来 的 效率瓶 颈,确 保 业 务实 现 健 康 、 可 持 续 的 增 长 。 2 0 2 5年 , 有 4 0 0 0万中国1 - 5线城市家庭购买过佳农品牌产品。 Wo rl dpa ne l消费者指数(在中国隶属于CTR)最新发布的 《本土智造,全球竞逐》(Made Local, Played Global) 报 告 通 过 对 16 位 领 导 品 牌 决 策 人 的 深 度 访 谈 ( 受 访 品 牌 包 括 东 鹏 饮 料、佳农、恒安集团、纳爱斯集团、云南白药、韩国农心、越南Vi n amil k、印度尼西亚买 大食品等),验证了助力亚洲巨头成功跨越国界、持续领跑的五大关键核心能力。 点 击查看报告详情 本期访谈,我们与佳农集团水果事业部总经理兼上海佳农云果科技有限公司总经理张景真 先生、上海佳果源科技食品有限公司总经理刘彦红女士探讨企业从大宗商品导向的贸易模 式,向数据驱动、品质为先的品牌化运营的转 ...
“深耕中国”成了全球竞争力,外资们提前当上进博九年“全勤生”
Di Yi Cai Jing· 2025-07-26 08:37
Group 1 - The advantages and status of China's super market remain strong, with multinational companies leveraging China's manufacturing scale and complete industrial chain to expand into the Asia-Pacific and larger international markets [3][4] - The 9th China International Import Expo (CIIE) has already seen over 40 companies sign up as early exhibitors, with a total exhibition area of 30,000 square meters [1][10] - Companies like GE Healthcare, Novartis, Honeywell, Mitsubishi Electric, Jaguar Land Rover, L'Oreal, and HSBC are among the first exhibitors to commit to the 9th CIIE [1] Group 2 - Emerson views the CIIE as a crucial bridge for global companies to deepen their engagement with the Chinese market, having established a complete localized value chain in China [4] - Boston Scientific plans to showcase over 80 innovative minimally invasive products at the CIIE, with several making their debut in Asia and China [5][8] - Medtronic will present over 100 innovative medical technology products at the CIIE, emphasizing its commitment to local medical innovation and value chain development in China [9] Group 3 - International brands are increasingly recognizing opportunities in China's high-end market and demographic trends such as aging and declining birth rates [11] - New Zealand's New Zealand Dairy is set to launch new products targeting the elderly market at the CIIE, reflecting the growing demand for high-quality nutritional products [11] - The Argentina (Shanghai) Innovation Center, a product of the CIIE, has expanded its services to include a bonded display and trading center for Argentine goods, benefiting local SMEs [12] Group 4 - The D商集团 has participated in the CIIE for eight consecutive years, showcasing nearly 200 products from six countries, demonstrating the expo's spillover effects [13] - Shanghai is the largest import port for consumer goods in China, with significant growth in imports of dairy products and fruits in the first half of the year [13][14] - Cross-border e-commerce imports in Shanghai have seen substantial growth, with a 24.5% increase in import value in the first half of the year [14]