7月11日，以"从流量竞争到价值创造，电商平台如何引领高质量发展"为主题的南都数字经济治理论坛 在北京举办。中央财经大学数字经济融合创新发展中心主任兼新闻系主任陈端在会上谈到，当前电商平 台高质量发展应以发展服务电商为重要抓手，而AI、大数据技术将成为驱动服务电商崛起与商业模式 创新的关键。 为中小商家赋能成平台高质量发展"必答题" 电商平台作为数字经济的重要组成部分，已成为推动经济增长的重要引擎。然而，随着流量红利逐渐消 退，目前电商平台发展正面临用户规模增长、获客成本高等多重瓶颈，如何以质量提升撬动新发展机 遇，逐渐成为全行业发展的"必答题"。 陈端观察到，当前中小商家发展面临多种结构性矛盾。一是外部环境压力，同时所在产业竞争加剧，毛 利降低。二是中小企业普遍存在数字化、品牌化资源投入不足，数字化能力薄弱、品牌建设缺位及供应 链效率低下等问题。三是电商复购率进一步朝头部商家集中，中小商家获客成本攀升，创新动力受抑。 针对这些问题，她认为亟须外部赋能为中小商家提供系统性支持，推动其从生存型运营向发展型经营升 级。在这一过程中，电商平台的力量不可忽视。 "服务电商的核心特征就是服务的数字化和智能化，注重线上线 ...

Core Viewpoint - Tibet Tourism Co., Ltd. reported a stable growth in 2024, with a slight increase in revenue and a significant rise in net profit, indicating effective operational strategies and market adaptation [2][3]. Financial Performance - The company achieved an operating revenue of 213 million yuan, a year-on-year increase of 0.17% - The net profit attributable to shareholders was 16.69 million yuan, reflecting a year-on-year growth of 15.06% [2]. Market Trends and Strategies - The domestic tourism market is stabilizing, with changing consumer preferences towards personalized and rational travel choices - The company is focusing on ecological priorities, demand adaptation, supply innovation, and policy collaboration for high-quality development in the cultural tourism industry [2][4]. Business Development Initiatives - Tibet Tourism launched the "Le You Tibet" e-commerce platform, integrating traditional OTA and social services to enhance travel planning and services for visitors - The company is expanding into high-margin cultural and business travel services, while also advancing projects for scenic area upgrades and digital operation platforms [3][4]. Revenue Growth by Segment - The tourism service business saw significant growth due to favorable national policies, with "business travel services" revenue surging by 378% - The cultural tourism segment contributed 17.2 million yuan in revenue, a 35% increase, with a gross margin rising to 33% [3]. Future Outlook - The company is expected to continue adapting to market changes, focusing on product innovation, smart technology applications, and sustainable development - There is potential for further differentiation in the tourism sector, with an emphasis on immersive experiences and targeted marketing strategies [4][5][6].